This article is from WeChat public account:Sports Industry Ecosystem (Public Number: ECO-SPORTS) , author: Guo Yang, head diagram from the visual China
“Adults, the times have changed”
Sounds of thunder, change of coaches, sports brands may usher in a time of great change.
In just 24 hours, Nike, Under Armour, and Adidas have made position adjustments for core executives who have been in business for more than 10 years.
CEO Mark Parker, who has been with Nike for 13 years, (Mark Parker), and Under Armour (hereinafter referred to as UA) Founder and CEO Kevin Plank for 24 years (Kevin Plank) , announced on the same day, will leave the first line of the giant brand battle – this is Adidas announced the global brand director Eric Litke (Eric Liedtke) It took less than a day to leave.
Reminiscent of Li Ning, who led the brand rebound in the past five years, was also transferred from the chairman of the board of directors and acting chief executive to the joint chief executive in September, and then appointed the former UNIQLO executive Gao Qiqian co-chief executive, the world While the leading sports companies are welcoming new leaders, the entire industry has also begun to find new ways to navigate.
Among them, the banner of “seeing technology to the same” set by Nike will be an important indicator in the course of the flight.
01 Reform Pioneer NIKE
On the Forbes sports brand value list released a few days ago, Nike is still the world’s first worth – $36.8 billion in brand value, far from the chasers behind him.
For this company, the task they face is not only to make a profit, but to produce beautiful financial statements, but to explore the upper limit of the industry with a sense of mission, and to constantly define the direction of the industry. The change in Nike’s head is reflecting this trend.