In the past three years, the compound growth has reached 500%, the number of customers has exceeded 60, and the market has continued to accelerate.
It was learned that “Cloud Migration Technology” received 350 million yuan of Series B financing. The current investors are Zhongjin Jiatai Fund, Yuanhe Chongyuan, Qihe Capital and the old shareholder Sequoia Capital China Fund. Huaxing Capital acts as the exclusive financial advisor. Bao Zhigang, founder and CEO of Yunhui Technology, said that this round of financing will be used for product and technology research and development, data operation business development and market expansion.
It has been reported many times that Yunhui Technology was established in 2016 and is an enterprise digital service provider. Based on the new generation of enterprise-class Internet architecture technology, Cloud Migration has independently developed the digital mid-station, which includes i-Digital Engine biz and i-Digital Engine data, and the entire line around the double-middle platform. Product layout, including global membership (i-CDP), marketing intelligence (i-Marketing), omni-channel sales (i-Commerce), intelligent services (i-Service).
The digital transformation of enterprises has been a hot topic in the past two years, and the vigorous “making the Taiwanese” movement has also received much attention. In terms of products, the core of cloud migration lies in “technology + data dual-station drive”. From its establishment to the present, it has gone from the bottom of technology to the marketing closed loop of corporate marketing, trading and service.
In the past year, Cloud Migration released the Digital Intermediate 2.0 solution to help enterprises transform from three aspects: consumer reach, omni-channel trading capability and data operation capability. CEO Bao Zhigang said that version 2.0 is more focused on business middle-office capabilities. The 3.0 version released this year is a deep integration of business mid-office and data mid-office for intelligent operation of enterprise data, such as member operations, business collaboration, and research and development digitization. Product capacity enhancement, thus strengthening the management of enterprises in the process of IT system development and construction.
At present, Cloud Digital’s digital mid-plane product architecture is divided into three layers, including the underlying cloud management platform, enterprise digital platform and front-end application layer. Reported, in the Digital Intermediate 3.0 program, Cloud Migration Technology also introduced BOC (Commercial Operations Center) , MPC (intermediate console), I-DP cloud native R&D management platform and X series R&D management tools, among which BOC is a business operation tool, covering the whole domain operation tools from member domain, marketing domain to service domain; MPC is The central management station serves the business architecture and technical architecture. The developers can arrange and configure the business processes of the middle office. The capabilities of the middle office are presented in a visual way.
Bao Zhigang said that from 2.0 to 3.0, cloud migration in a large number of user practices, abstracting the capabilities required by user-specific scenarios into a standardized module, equivalent to aP for the sceneAt the aaS level, enterprise developers can develop specific end applications in a short period of time.
“In the practice of a large number of user technology in the middle of the platform and the business in the middle of the platform, there are many commonalities in the precipitation of technology and business, but the scenarios are different, so it is necessary to apply different capabilities in different business scenarios and build personalities for consumer terminals. In the case of marketing, the requirements of each company are very different,” he said. “In the process of continuous iteration, cloud migration has accumulated business operations tools and 105 business dimensions including 11 domains, including user domains and marketing domains. The ability to different domains can be configured independently; at the digital mid-level, cloud migration precipitates seven major service businesses, and 10 data models, etc. Data and business mid-stage is a combination of data modeling levels.” p>
Bao Zhigang also introduced the company’s business progress in the past year. After the last round of financing, Cloud Migration focused on the development of digital marketing business, which was strengthened at the technical level and developed from the PaaS layer to the SaaS layer.
At the level of commercial landing, the market for cloud migration is expanding rapidly. The compound growth in the past three years has reached 500%. Currently, the number of service customers has increased from more than 30 last year to more than 60 this year, helping the merchants to increase their income by 25% on average. The ROI is 240%. In the future, the market for cloud migration will continue to accelerate. The cloud migration will rely on the superior consumer goods, automobiles and real estate, and quickly promote the digital middle platform 3.0 with the “Lighthouse Project”. The “Lighthouse Project” aims to target more than 30 industry head customers, aiming to establish 100 industry benchmark customers and radiate various industries, with a total of 1,000 customers.
In addition, the cloud will invest nearly 100 million yuan to introduce expert teams, establish joint laboratories, and digital transformation databases to precipitate R&D and implementation methodology from scenario development, IT interaction, and operations. In addition, as an in-depth partner of Alibaba Cloud Ecology, Cloud Migration will also adhere to Ali’s integrated strategy to further establish social marketing solutions and establish a head customer ecosystem.
On the team side, the core members of the cloud migration team are from well-known Internet companies at home and abroad. Founder and CEO Bao Zhigang was the senior vice president of a domestic listed enterprise service company and has 20 years of experience in the enterprise application market. At present, most of the team is R&D and operation personnel, and the market and sales personnel account for less than 5%. Bao Zhigang said that in the future, Yunhui will set up offices in Beijing, Chengdu and Shanghai, and will be equipped with a national marketing and service team. It is expected that by 2020, the team’s marketing staff will multiply.