Title map | Respondents provided
Author | Clarification
Supreme can’t fit the old soul, but it can be old.
Li Ke spent 1280 yuan to buy a suit from Yves Saint laurent. Before paying, she repeatedly confirmed with the owner: “Is this brand really? What age?” The owner told her that this was the YSL vintage in the 80s. This style was no longer produced. A similar style suit on the YSL official website, the price is about 30,000 yuan.
Li Ke sat out of the store with satisfaction, and the dark green silk shirt worn on the body reflected a special luster in the sun. The person who knows how to see it at a glance, this shirt is also ancient.
Old-fashioned, refers to the clothes and accessories that are in the second-hand market and have real memories of the ages. Because it is second-hand clothing, the price is much lower than the new clothes. There are also some ancient commemorative and collectible values, the price will be higher than the new clothing, and even sell the sky. According to some media, Levi ’s out of print in a first-year style can be sold for 36,000 yuan.
Searching for “old” on the consumption of the red book, you can get 130,000+ notes, all of which preach the value and uniqueness of the ancient. Among them, the store-like notes are particularly popular, and the authors use their carefully photographed retro photos and exaggerated surprises to tell their story of the ancient store:
Someone spent more than a thousand yuan to buy a Chanel ear clip with a market price of 10,000 yuan. Some people also bought a Maxmara coat with more than 20,000 yuan in the same paragraph. It is still unique in the market. Style.
It’s equally important that “the old-fashioned shop is too good to shoot!” Whether it’s an American trend youth or a British celebrity, you can find a style-matched vintage shop with a big shot and a perfection from the past. Dreamland.
The hot store, the source: Xiaohongshu screenshot
If you don’t like brand names, you can also find a unique vintage charm in the vintage. Large shoulder pads, pettiskirts, overalls, these old elements that have been forgotten by the times, under the enthusiasm of a new generation of young people, have become a new trend in the fashion world.
Buy the least money and buy unique clothes
The demand and expectation of young people for “unique” is unchanging. One of the most attractive young people in ancient times is that they can buy unique clothes with the least amount of money.
The old shop DDR shop owner Na Lei bought the old book for the first time in 1998, when he was 18 years old. In those days, a group of inciting young people were already trying to dress differently than others. The difficulty is that at the time, the information was not developed and the materials were scarce. It was too difficult to become unique. Therefore, when he accidentally hits the ancient and full of personality, it is a treasure.
Harbin’s winter, under heavy snow, an aunt stood at the door of the old Soviet-style cabinet building and shouted: “Come in, I have good things here!” The thief is mysterious, and he is drawn to the second floor, the big wooden stairs, the building is fast. fall down. But there are all sorts of strange things in it, which makes that Lei surprise. “In fact, I think it is all foreign garbage, but it is so fun, it is very interesting.”
That day, I was fascinated by a ginger-colored leather jacket with tight sleeves, a large British lapels, a zip lock, and a Beatles style, which cost him a full 400 pieces. “400 blocks are all my lucky money at the time. It’s so expensive to think of it, but it’s so good, it’s so special.”
Today, with the abundant materials and developed information, the same line of products can no longer satisfy those young people who are unique in their pursuit. Qiaqiu, who is performing at the Central Academy of Drama, does not like the clothes of the “bad street”. “Not advanced, not special.”
But “unique” is often the most expensive. In the apparel market, only high-priced luxury goods or private orders can meet such demand, and the price of these goods is unaffordable for most young people.
The ancients satisfy the delicate balance between “excellent price” and “uniqueness”, giving one