This article is from WeChat public account:Film Information Service (ID:dianyingqingbaochu), author: pills circle, from the east FIG head IC
The film is on the top and the enthusiasm is high.
The day before yesterday, “You of the Boys” finally re-released the official announcement, the news such as the same shot to stimulate the entire film circle. All the film and television people are madly forwarding the news, and Weibo and friends circle have been swiped a lot.
Official Weibo Hot Blast
Yesterday, the “Gossip” that was also dismissed during the summer vacation broke out in November. It was like a layer of stone that stirred up thousands of waves and attracted countless film and television people to madly forward, Weibo and friends circle. Again, I was swiped a lot. It is a pity that this is a fake news after the official rumors. A bad rumor incident has deceived the short-lived climax of the film and television industry.
But in any case, this is enough to show that filmmakers pay attention to the dismissal of the film and look forward to their “return” again. There are so many film and television practitioners involved in a movie. It contains the expectations of a team, the interests of a company, and whether a bunch of people can rely on it (Movie) Opportunity to survive. For this reason, the dismissal of the film is no different from the “despair” of breaking the balance, and it is once again released as the “hope” of the dawn after the night. It is not surprising that all film and television people will quickly give a “combination reaction” once there is a change.
The reaction of viewers and fans is not small.
In just two days, the pre-sale of “Youth” broke through 70 million, as if everyone wanted to see what the “released teenager” looked like. The enthusiasm of the audience is so high that it is understandable that a movie will eventually become a “commodity” to be consumed. Some people like it and some people hate it after consumption. Many people who like it are good movies, and instead we can spray it to be a bad film.
But the audience as consumers, the most fearful is undoubtedly to deprive them of “the power of consumption.” Even if it is a resentful keyboard man, the kind of film that must be smashed, the power to take away his movie will make him very painful. Therefore, the super high pre-sale of “Youth of You” just shows the audience’s defense of their “consumption power.”
In short, for all sorts of reasons, everyone is very enthusiastic about the film.
It doesn’t matter if you don’t sell money, it’s most important to not show it
The year 2019 is not over yet, but there will be a key word in this year’s year-end summary, which is “disarming”.
A summer file, we have experienced “Youth of the Teenagers”, “Gossip”, “Little Wishes”, “Knife Hides”Wu Sheng Guan Gong and “Wang Zha’s Rain Boots” were released from six films. Coupled with the “Halloween of the Past” a few days ago, a total of seven films were removed in one quarter. This rhythm is not to disrupt the order, but to make the dismissal become a normal state, and the result is undoubtedly “to lose more.”
The first is loss of income.
The film cannot be released as scheduled, and it cannot be sold at the box office. The producer, the producer, and the Xuanfa party will suffer a “return”. This delay will result in the inability to return money to the investor in time and default. Regardless of the industry, once a default occurs, the team and the company will be confused, and then there will be various funding problems, and it is not a strange thing for ordinary employees to be forced to lay off.
Investors are also very uncomfortable because the money they throw out cannot be recovered on time. Moreover, it is not the “investment failure” caused by the bad box office, but the film that directly cuts the commodity and lets the investment “sluggish”. Just like the mood of not selling goods, anyone who thinks about it is very depressed.
Second is the loss of consumption.
No matter what the reason is, the dismissed movie will be “adjusted” more or less. For example, “Little Wishes” has modified the “Broken” lines, and the upcoming “Youth of the Boys” has also been cut down for the previous 3 minutes. Such “adjustment” will directly affect the perception of the film, and the direct victim is the audience who bought all the tickets afterwards.
Modify = rollover?
Imagine, this is like you could have bought an iPhone with iCloud function, but suddenly because of “technical reasons”, now you can buy iPhone as long as it is a domestic ID, you can not use iCloud, but become a cloud on Guizhou . Although it has no effect on the nature of the iPhone, occasionally receiving casino harassment information will make you unhappy. The end result of the consumer experience is that the iPhone is not as good as it used to be.
The retracted movie returned after adjustment is similar. Regardless of how much this adjustment affects the core content of the film, it always has an impact. And the small impact will also cause some viewers’ dissatisfaction, and their own viewing experience (consumer experience) will be greatly reduced. To be farther away, this kind of thing is much more, the per capita happiness index has dropped, and everyone is not willing to spend (watching movies) after GDP has fallen. Who is responsible for the responsibility?
The above economic losses caused by the withdrawal of the film, the influence can not be ignored. Some people will feel that this is a big deal, and the impact of the withdrawal is actually not that big. For example, after the re-release of “Little Wishes”, the final box office was only 266 million, and the word-of-mouth was not high. From the results, it still caused economic losses. And like “Knife Hides”, “Wu Sheng Guan Gong” and “Wangza’s Rain Boots”, from all aspects, there is no good selling capital. Even in the “Hollywood Past” of Quentin, which is very popular in China, its potential is hard to make a box office. At most, there is a high reputation. If these movies are on the rise, there is a high probability that they will cause economic losses. What is the relationship?
This may be the case from the results, but the resultism is not the belief of filmmakers. It is a complete concept to know that failures after hard work and no chance to try to directly pronounce and lose.
I hope everyone will bring a little “sportsmanship” to see the movie. For many film companies, the most important goal of film release is not to make money, the most importantThe goal is to explain to myself, to this project, to everyone involved in the project. Maybe we will lose money because of a movie project, but every movie we make is adding to the “Chinese film” itself. In the process, we need the magnificent roof of the beam and the reinforced concrete that supports them.
The box office of a movie can be lost, but the movie itself does not have a win or loss. What we are most afraid of is that the chances of becoming a brick and tile in Chinese movies are denied.
If you say which industry has the most dreamers and the most idealists, it must be the film industry. For us, making money without making money can only decide to eat too much, and not showing it determines our life value. We can eat enough, but our life must be meaningful.
Create more than just movies, but times
Schopenhauer once said: “If you foresee that you can make a career in the future, you must position yourself in future generations.” Movies are not short-sighted people, they do many things in the moment, They are all looking back at this era from a future perspective.
At the end of the 1980s, the eight major studios headed by the West Film Studio continued to shoot art films with the pressure of losing one. The result at the time was that the debt was heavy and the factory manager resigned, causing major changes in the industry. But now when I look back, all the fans say that it is the best time for Chinese movies. Because all films are full of humanity and artistic beauty, they are the pinnacle of Chinese film aesthetics.
This matter is fully explained: If you want to achieve a career, you really have to position what you are doing in future generations.
Many people now question Chinese movies: comedy is so vulgar, why do you want to shoot; youth film is so bloody, why should you shoot; fantasy film is so nonsense, why should you shoot? Most of these films are not good-looking, not as good as they are, so as not to lower the artistic level of Chinese films.
But the film industry is an industry that needs to be constantly updated, so even one type must constantly “taste new” and explore new models until it succeeds in becoming a work recognized by everyone(Product). Just like the most popular melody movie that everyone is talking about now, it has only 25 years of exploration to have a mature system.
The Chinese film market is so prosperous today, but there are also many fans who like the past “best times”. The film quality is not high, and there are too many bad films. Do you not know this question in the movie circle? However, we are not making movies to please some fans. The high box office market we have achieved now is constantly refreshing and will be seen in the future. At this moment, are we not experiencing the “golden age” of Chinese cinema?
What is most needed in this era is that every film that has been filmed can be successfully released and fulfill the mission of an era.
We hope that through this year’s various “disarming incidents”, it will lead everyone to look at the film in a macro way, instead of just focusing on the reputation and box office of a movie, not to smash the street in a bad movie, and to have a box office failure. Just ridicule. No matter how good or bad, success or failure, all the filming films add up to form a film culture.
It’s like a boxer wins every game.