Although the term sounds full of the times, the “electric blanket” can be said to be a just-in-demand category.
“Green Meng Health Technology” is a flexible founded in 2010. >Electrical physiotherapy product development and manufacturer,Starting from OEM OEM, currently Sunbeam, Breville and other overseas home appliance brands established In the long-term cooperation, in 2018, the company’s foreign trade turnover exceeded 50 million US dollars.
After accumulating nearly 10 years of overseas OEM experience, the team plans to launch its own brand “Green Meng”, which is a direct 2C brand, and is betting on the upgrade of flexible electric heating products. For most people, “flexible electric heating” is a strange term, but when it comes to “electric blanket”, no one will believe it. Familiar with. Electric blanket is a typical flexible electric heating product, and it is also the first product that Green Meng introduced to the market.
Although the term sounds full of the times, the “electric blanket” can be said to be a just-needed category. Tmall International’s data survey shows, The machine washable electric blanket is one of the fastest growing small appliances after 90/95. In the first half of this year, the electric blanket (flexible electric heater) accounted for about 50% of the IPO plan. And from 2016 to 2018, year by year.
But for quite some time, on the supply side, the quality brands in this market are still scarce, which is reflected in the product design and the safety that has been criticized by users.
The Green Meng team believes that “brands with sufficient security” are scarce in this market, so the team plans to strengthen its brand from this point.
First as an upstream player, especially in the long-term cooperation with overseas brands such as Sunbeam and Breville, Green Meng’s production process and supply chain managementThe level of management and research and development capabilities have been guaranteed. For example, on the internal filling, according to the team, the mainstream brands on the market currently use sprayed cotton, and Green Meng chooses to use non-cotton to avoid the risk of spontaneous combustion.
The key is the “controller” and “heating wire” part, the Green Meng team told, these two parts are the most able to reflect the green research team’s research and development capabilities and product upgrades, In order to ensure the softness and relative feeling of the products, the heating wires used by Green Meng are all custom-made in Japan, and the difference in heating wires also means that the team cannot use the general-purpose controllers on the market and needs self-research.
From the price point of view, the price of Green Meng’s products is about 2 times that of similar domestic products, but in addition to “Rainbow” and “Antarctic people”, on the e-commerce platform. We also saw some electric blanket products with a price above 300 yuan.
But the electric blanket is actually a very typical seasonal item, and it is also a durable product with low frequency of consumption, whether it is from product balance or brand operation, then on the product matrix, green sprout Will consider developing a series of items that can break the season limit.
The Green Meng team believes that “heating and heating” itself is suitable for physiotherapy scenes, while at the technical level, the team can ensure the softness and relative feeling of the heating wires under the premise of sufficient efficacy, so it is possible to do it on the product. Extension, has developed hot shawls, neck heating pads and physiotherapy pads and other products.
Green Meng’s product ideas are somewhat similar to the Japanese medical device brand “Omron”. From portable massage devices to blood pressure measuring devices and body temperature measuring instruments, the common point behind these different types of home medical device products is Omron. The core technology in sensing and control. But from technology to C, one of the key points is to find a good scenario to maximize the technical advantage.
Essentially, the Green Meng team wants to to enhance the technological content and added value of the home’s flexible heating appliances that they cut into to ensure the market. So in addition to its own factory, Green Meng has set up its own product research and development center in Hangzhou and Shenzhen, mainly responsible for product development of its own brand.
In terms of pricing, the price of Green Meng’s products is roughly twice that of similar products on the market. At this stage, Green Meng’s marketing strategy is to take into account both domestic and overseas markets. The 2C and 2B channels are parallel. According to the data provided by the team, the overall sales this year is expected to be around 10 million.
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