Waiting for the idea is a strong enemy.
Editor’s note: This article is from “Future Car Daily” (WeChat public ID: auto-time), author: Li Huanhuan.
Author | Li Huanhuan
Edit | Liang Chen
With a pure electric small SUV, the long-lost concept has returned to the public.
On October 21, Guangqi Honda’s new concept VE-1 was officially launched. After the subsidy, the price was 159,800-17,800 yuan, and the mileage of the comprehensive working condition was 401km.
Since its inception in April 2008, this is the second product launched by the concept brand. The concept of S1 has been flat since its launch, and the monthly sales volume during the peak period was only 4,000. It soon disappeared. In the past 11 years, as the first joint venture brand in China, the concept has no new work, and gradually faded out of public view.
Now, with the electrification wave to fight the rivers and lakes, and the overall car market down, the new energy car market “three consecutive drops”, the road to come back, the concept can go well?
Electrical Philosophy
Guangben concept VE-1’s basic model was listed in November 2018, when the subsidy price was 170,800 yuan. According to the sales data released by the Association, from January to September this year, the concept VE-1 only sold 239 vehicles.
The concept of the VE-1 basic model is more meaningful, and it is intended to pave the way for the new concept VE-1.
After nearly a year of exploration, based on market research and research on the electric vehicle value chain, Guangqi Honda has formed a set of electrification philosophy. The chief executive of the VE-1 development team, Sugimoto Shunji, introduced this at the press conference, “Building a cross-domain user value circle and a new electric car lifestyle experience”.
October 21, Guangqi Honda’s new concept VE-1 launched three models. The new car is based on Honda Binzhi. It is equipped with a 53.5kWH lithium battery. It uses a fast and slow charging port for integrated and integrated charging. The slow charge is 5%. -100% 9 hours to complete, fast charge 30%-80% only 30 minutes.
The new concept VE-1 is not only the first mass-produced model launched after the concept brand came back, but also shoulders the responsibility of reviving the concept. It is also the first pure electric SUV released by Guangqi Honda, which is the new energy source of Guangqi Honda.Pioneer in the car market.
Deputy General Manager of Guangqi Honda Automobile Co., Ltd., Deputy General Manager of Guangqi Honda Automobile Sales Co., Ltd. and Director of the First Business Division of Guangqi Honda Automobile Sales Co., Ltd. Yuan Xiaohua said that the new concept VE-1 is listed as “a day worth remembering” .
So what is the competitiveness of VE-1?
There are not many joint-venture pure electric SUVs currently on the market. The future auto daily (ID: auto-time) compares GAC Mitsubishi Wise EV, Dongfeng Renault Eno, JAC Volkswagen E20X and Dongfeng Yueda Kia KX3 New energy, if measured only from the two dimensions of cruising range and post-subsidy selling price, the new concept VE-1 is not a big win. Compared with several competing products, the price is the most expensive, and the cruising range is second.
New gameplay concept
Although it is not dominant at the price level, Guangqi Honda can introduce some “new gameplay” to the concept, and it can still fight against the opponent.
Yuan Xiaohua said that Guangqi Honda will provide users with a three-year or 100,000-kilometer warranty and a core three-year or eight-kilometer warranty policy, which covers almost the entire life cycle of the vehicle.
In addition, Guangqi Honda provides the “E-Way” service package for the new concept VE-1 users. Users can enjoy basic maintenance twice a year, once a year power battery inspection and full vehicle inspection and three times a year charging service. .
How do I get the above services? Guangqi Honda has developed a car owner app, Wow Station, for the new concept VE-1, which is similar to the Weilai App and Xiaopeng App ideas created by the new car.
Wow Station also sets up the points mall, users get some free points when buying a car, follow-up certification owners, check-in punch, mileage, charging, etc. can get points, in addition to redeem the after-sales service, you can also buy joint-name goods.
In addition to this, the app also has some regular functions, such as real-time monitoring of vehicle status, finding charging piles, one-click rescue, scheduled maintenance, and illegal inquiries.
Yuan Xiaohua further revealed that “Guangzhou Honda’s new value service system is about to start.”
The 2020 electric car is inevitably a battle
This time, the idea is to return to the track with a pure electric car, which is both helpless and sensible.
On the one hand, the fuel vehicle market has formed a full competition, a wide variety of models, the competition pattern of each segment has been basically fixed, and it is difficult to pursue the fuel vehicle market. On the other hand, the global car market is electrifiedThe trend of the times, independent brands have taken the lead in occupying the feng shui, and the dividends brought about by the outbreak of the new energy industry, and the joint venture brand layout is ambiguous, and the concept has opportunities.
Recalling that Maicheng was defeated in the past, the concept lacked sufficient understanding of the market. At that time, the SUV was popular, but the concept was never laid out in time. For many years, only one model of S1 was used to fight the world. The new rhythm is slow, and many factors have led to the idea of returning.
The same as the joint venture independent brand, the later Dongfeng Nissan Kaichen (now renamed Dongfeng Qichen) with the Kai Chen T70 has achieved good results.
This time, after learning the lessons of the past and fully researching the market, the concept came back cautiously. However, the opponents are coming to the next day, and the soldiers will be under the city.
The industry believes that 2020 will be the closing period of electric vehicles, and most brands will launch their own electric products in 2020. In 2020, there will be a battle.
First, the global electric car giant Tesla will soon arrive at the battlefield. On October 24th, the Financial News Agency reported that the Tesla Shanghai plant has started trial production and it is expected that Model Y will be launched in 2020.
Today’s Toyota brand will launch its first solid-state battery car. On October 22, according to British media Autocar, Toyota executive vice president and chief technology officer Shigeki Terashi revealed that Toyota’s electric car equipped with the latest solid-state battery technology will be unveiled at the 2020 Tokyo Olympics.
In addition, the new EQC of Mercedes-Benz pure electric SUV has already opened the reservation, Audi pure electric SUV – Audi e-tron will also enter the domestic market in November, is expected to achieve domestic production in 2020. On October 14, Porsche announced that the Taycan 4S, the first pure electric sports car Taycan upgrade, was launched in the Chinese market and is expected to arrive in the first half of 2020.
Waiting for the idea, in addition to the strong enemy, there is also a new energy vehicle market that has entered the adjustment period.
The data released by the China Association of Automobile Manufacturers shows that since July this year, sales of new energy vehicles have experienced a year-on-year decline for three consecutive months, and for the first time in five years, there have been “three consecutive losses”. With high subsidies, the days of “lying for money” no longer exist.
At this time, the concept returns, the odds are geometric?
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I am Li Huanhuan, the author of the Future Auto Daily, focusing on new developments in electric vehicles and autonomous driving. Welcome to broke the news and exchanges. My WeChat is xuqianmo, add a note name, position, company.
