The industry believes that the final box office will reach 1 billion or even 2 billion yuan.
Editor’s note: This article is from WeChat public account “Entertainment Observation” (ID: Yiyuguancha), author Dewey,Editing poetry yang.
On Friday, October 25th, today’s movie market is undoubtedly belonging to “You of the Teenagers”. The youth film that released “Fate of Destiny” and “Bullying Bullying” was finally released, accompanied by a pre-sale box office and a hot topic.
On October 22nd, the official “low-key” of “You of the Boys” announced that it will be fixed again on October 25. The official announcement and the official release are only three days. It can be seen that the film does not seek to be “rich and rich” and only seeks to be released peacefully. After the file was fixed, the film side did not hold a large-scale offline event, and online promotion was more of a rush to the fans.
Therefore, the fans’ enthusiasm for “Youth” is high. People are overwhelmed. After two hours of fixing, they will be locked into the pre-sales list on Friday. The first-day pre-sale box office will exceed 30 million yuan.
As of October 25, 1:23, 7:37, 7:00, the pre-sale total box office has exceeded 100 million box office. #少年的你# The topic is also on the hot list of today’s microblogging. The number of Taobao tickets has exceeded 1.53 million, and this number is still growing geometrically.
The first day of the film accounted for 44.1%, and the number of screenings reached 157,000 times. As of the press release, it has received a total of 85.032 million yuan at the box office, which has attracted a total of 1.981 million people. Undoubtedly became the helm of the ticket market in the next few days. The rest of the creationRecord data is still being produced.
The ratings of major ticketing platforms and Douban have not yet been released, but from most of their positive comments, it is expected that the rating of the “Youth People” ticketing platform should be easy to pass, and the Douban score will start at 7.5 or higher. .
“You are a teenager” and “Little Wishes” and “Gossip” are both summer files “Scars Trilogy”. These three films, which were hailed as the summer top three in June, are currently experiencing different fate.
▲ “You of the Boys” Stills
The “Little Wish” was first released on September 13 after many times of deletion, adjustment, and renaming. However, due to its poor quality and negative reputation of “no difference plagiarism”, it only gained. The 2.67 billion yuan box office ended in ruins.
After April, “You of the Juvenile” is also coming back, but in stark contrast to the former’s tepid, “You of the Boys” is very unusual. Who is looking forward to “You are young”?
Is it easy for you to start the run of “Youth”?
The “Youth of You” film has been very low-key, after the official file on October 22, the official Weibo only has the official announcement of the file. The director Zeng Guoxiang only posted the post and issued the article “Repost”. The founders of Yi Zhiqian and Zhou Dongyu did not publish any content about the film.
But it still doesn’t hold fans’ expectations for “You of the Boys.” In the 57 hours after the official announcement, the pre-sale box office exceeded 100 million yuan.
“You”” exudes such “eye-catching” potential How much will make people wonder. The film is not a top-level commercial production. The story is more heavy and literary. Although the main lineup is expected, it is not a domestic top lineup.
But why can the film create a potential for a popular movie like “Spring Festival” after 4 months of dismissal?
Is the “golden signboard” with the “four-character brother” Yi Qian and the big screen show? Or is the director Zeng Guoxiang’s own creative level? Or is the film “true reflection of the bullying” of youth on campus? “The film that was investigated and checked by the SARFT,” it seems that every element is worth looking forward to.
▲ “You of the Boys” Stills
First look at a set of data, Through the Lighthouse Professional Edition audience wants to see the data, the “Youth of You” female audience dominates, reaching 86.1%, male audience only 13.9%.
Analyze age ratio, 20-24 years old is still The main group reached 41.2%, but the audience under the age of 19 showed a significant increase in “You in the Boys”, reaching 34.2%, and the proportion of the two age groups reached 75.4%.
In terms of career information, the student population has also grown substantially to 41.2. %, comparable to 41.9% of white-collar/general staff with stronger spending power.
The reason for this audience distribution is also obvious, the first to be aware It is the thousand paper cranes behind the Yishun Millennium.
How big is the Yiji Millennium Meal Empire? How strong is his current passer-by? The answer to these two questions can be answered in the “Youth of You” start.
The film has just been released for less than half a day. There are hundreds of praises on the Taobao ticket, cat’s eye and watercress. The keywords of “Yi Qian Qian”, “Four Characters Brother” and “Xiaobei” are constantly flashing. The back of it is inseparable from the efforts of the Yiqi Millennium Official Support Club. On Weibo, the hot search of “Yi Qian Qian’s acting skills” and “Yi Yi Qian Qian Kissing Opera” is also high.
Who is still fermenting the word of “You in the Boys”?
Abandoning Yi Qian’s ignorance, subject matter and production lineup, is also the reason why “You of the Boys” is highly sought after.
Before telling the story, the outside world is also speculating because of this, “You of the Boys” has encountered a “closed door” in the summer, and the current large-scale propaganda.
The Boy of You is adapted from the youth novel “You are so beautiful,” is a story about the two teenagers who changed their destiny on the eve of the college entrance exam and how to protect each other’s growth. .
Although the film’s external introduction has weakened the “campus bullying”, the audience who walked out of the cinema for the first time appreciated the director’s control of this subject. The “repression” and “painful crying” and other movie-watching feelings also attracted many parties. Curiosity, social hot topics such as “adolescent mental health”, “juvenile crime”, and “protection of underage” are also scattered in the Anliwen of each tap.
▲ “You of the Boys” Stills
Zhou Dongyu’s acting skills and the narrative ability of Zeng Guoxiang’s youth movies have aroused a lot of water for the “Youth of the Teenagers”. Many voices in the industry believe that the “Youth of the Boys” will eventually reach 1 billion or even 2 billion.
From the current point of view, although “You of the Boys” has not been effective in promoting the “sinking of the city”, but through the data of the art of the ticket, the “Youth of You” city ticket warehouse is evenly distributed, first- and second-tier cities and The proportion of each of the three, four and five-tier cities is at a reasonable stage.
The first and second tier cities have a total of 42.5 million yuan at the box office, accounting for 56.7%, and the total of the 3, 4, and 5 tier cities, with a total of 35.51 million yuan at the box office, accounting for 43.3%. Such a ticket distribution is also a common data for “explosive films.”
And the “Youth of the Teenagers” has been rapidly spreading through the word-of-mouth, or the story of the theme. However, the final box office results still depend on the quality of the film and the reputation of a large audience after entering the cinema. Potential energy, let us wait and see.