Article from WeChat public account:Sanwen Entertainment (ID:hi3wyu), author: Wind, from the title figure: animated” Weather son “

In 2018, the revenue of 256 Japanese animation production companies totaled 13.872 billion yuan, a year-on-year increase of 3.6%. The average income of each company was 54.858 million yuan, an increase of 8.1% year-on-year.

Recently, the Japanese Empire Database released a report “Animation Industry Trends Survey (2019), which extracted and analyzed Japan 256 companies that focus on animation production, we can look at the details of the Japanese animation industry.

The survey is the fourth survey conducted by the Empire Database, and the results are basically published in September each year.

The main points of this report are as follows:

1. 2018 (published in January-December) 256 animation companies have a total revenue of 21,131 million Yen (about RMB 13.872 billion). The average income per company is 834 million yen (about RMB 548.81 million) , an increase of 8.1%.

2. In terms of revenue trends, revenue-increasing enterprises accounted for 34.1%, which fell again after two years. Among the “total package and turnkey” enterprises, 35.6% are income-increasing enterprises. In addition, the production companies that settled the deficit accounted for 30.4%, and increased again after three years.

3. From the location of the head office of the animation production company, about 90% of the companies are located in Tokyo. In terms of the number of employees, compared with 18 years, the number of companies with “6 to 20 people” has increased, and the number of companies with “less than 5 people” has decreased. Small businesses with incomes of less than 300 million yen account for 60% of the total, and this situation has not changed much in the past.

Let’s take a look at the details below.

The average income of animated companies has recovered to over 80% of the peak

2018 (Announcement of earnings from January to December)The revenue of 256 animated companies totaled 21,131 million yen (about RMB 13.872 billion), the highest number ever. This figure is 3.6% higher than the 2017 (2,056.82 million yen), which broke through the 200 billion yen mark for the first time. This is also the eighth consecutive year of growth since 2011.

In 2018, the average income of each company was 834 million yen (about RMB 548.81 million), an increase of 8.1 year-on-year. %. Although the industry continues to have talent shortages and high outsourcing costs, the production of large companies has continued to restore performance as the production volume has been guaranteed. This has also improved the overall performance of the industry. In addition, the average income of each company in 18 years has reached 80% of the peak value of (92 million yen) in 2007.

From the perspective of different types of production companies, the “total package, turnkey package” with direct entrustment and completion capabilities (yuan please, please) Span>Enterprises, with an average income of 1.663 billion yen in 2018 (about RMB 108 million), an increase of 8%. Although the growth rate has decreased from 17 years, the average income of the general contract and turnkey has achieved two consecutive years of growth.

The web publishing business with many works in the past 18 years has a good situation both in Japan and abroad, and TV animations and animated films have also appeared in the fire. This has also made it easier for production companies that contribute to the production committee to obtain copyright revenue.

Then look at “subcontracting or subcontracting” (below) “specialized studios” involved in animation, their average income For the 277 million yen (about RMB 18 million), an increase of 10.5%. This is a two-digit growth that occurred 12 years later, and it is also a two-year growth that occurred after a lapse of six years.

Because of the relatively easy start-up and entry of specialized studios, there will be fierce competition in order and price. However, overall, they can participate in a lot of works, and because of the tight time of contracting tasks, etc., many studios can obtain higher unit prices from the general contracting companies, so they can stabilize their performance.

The proportion of deficit companies has increased over the past three years, reaching the highest record in the past 10 years

Next, look at the trend of all income of animation production companies.

In the 18-year animation production company, the increase was 34.1%, and the ratio fell again after two years. Among them, 35.6% of the total package and turnkey enterprises increased revenue, which accounted for 10 percentage points less than 17 years.

The increase in the total package and turnkey companies achieved revenue growth due to the increase in the number of productions of animation works and the creation of fiery works in animated films. In addition, companies that are engaged in the sale and distribution of programs in Japan and abroad, as well as companies that have online distribution services by uploading cartoons on large-scale video sites, have increased their revenues.

On the other hand, companies that have reduced their income in 18 years accounted for 23.2% of the total, which has been shrinking for two consecutive years. It is worth noting that many companies have reduced their orders to an acceptable level on the grounds of cultivating their own animators, resulting in a decrease or flat income compared to the previous year.

Review the revenue and see the operating profit. Enterprises with 18-year gain (profit increase) accounted for 48.5% of the total, which was slightly lower than the 50.4% in 17 years. Among them, the proportion of gaining enterprises in general contracting and turnkey enterprises was 54.2%, reaching the second highest level in the past 10 years.

In addition to seeing these companies, we have a tendency to select orders based on production cases that can maintain revenue and expenditure. We can also find factors such as the increase in online distribution content to ensure their profitable copyright revenue. In addition, some companies have cultivated their own employees, internalized the project, and reduced outsourcing projects in an effort to improve profitability.

On the other hand, companies that have reduced (profit reduction) accounted for 49.5% of the total, which increased again after three years. Among them, the depletion enterprises in the general contract and turnkey enterprises have decreased for three consecutive years. The specialized studios increased again after a lapse of three years, accounting for 54.7%. Specialized studios also have plans to promote their own animators. However, due to the initial investment, the profit has not yet been realized, which has led to the phenomenon of deduction.

From the results, the production companies with a final deficit of the company accounted for 30.4% of the total, and the ratio increased again after three years. The proportion of deficit companies began to decrease in recent years after reaching a peak in 15 years, but in 18 years it reached the highest record in the past 10 years.

There were 11 companies that broke down in 18 years of bankruptcy and closed the highest record in the past

Next, look at the trend of bankruptcy, business suspension, and dissolution of Japanese animation production companies in the past 18 years.

There are 6 companies that have gone bankrupt in 18 years, and 5 companies have been closed down and disbanded, a total of 11 companies. This number broke the highest record of (8) in 2010. Among them, 18 years of companies that have been in bankruptcy are representative of PRODUCTION IMS(Bankruptcy in October 2018), produced “Sea Angel’s Lights” and other drops(2018 10 Monthly bankruptcy). In addition, there was one bankruptcy filed from January to July 2019.

In recent years, the operation of animation production companies has been bankrupt, mainly reflected in the decrease in income due to low unit price of contractors, as well as the increase in personnel expenses due to insufficient talents and the increase in fees paid to subcontractors, which ultimately led to the failure of capital turnover. . In addition, some companies have no way to expand their business because of insufficient talent.Abandoned business operations.

Location of the Japanese animation production company and the number of employees

As of July 19, there were 256 animation production companies in Japan. Judging from the location of the head office, there are 228 companies in Tokyo that have (89.1%), accounting for almost 90%. Looking further, there are 186 of the 238 companies located in the “Tokyo 23 District”, including 53 in Suginami District and 35 in Nerima District. These two districts together account for 7.3% of the “Tokyo 23 District”.

In addition, there are 11 in Musashino City in Tokyo and 8 in West Tokyo. It is worth mentioning that companies such as Toei Animation and TMS ENTERTAINMENT are set up in Nakano, because these companies established in Japan’s animation grass are brought together, and for commercial considerations, the proximity of animation companies is very beneficial. Many specialized studios responsible for various projects will also gather.

On the other hand, an animation production company that sets up a headquarters outside Tokyo, as well as WHITE FOX(Shanhe District) and Asahi Production (Nerima) will set up special studios in specific areas outside Tokyo. With the advancement of digitization and networking, animation companies are now The need to “extremely concentrate in Tokyo” has gradually become weaker. In addition, setting up a studio outside Tokyo is conducive to improving the production environment and suppressing the outflow of employees such as animators and illustrators.

In terms of the number of employees, “6 to 20 people” have the largest number of companies, with 87, accounting for 34%. Followed by the “five or less” enterprises, there are 83, accounting for 32.4%. That is to say, in the animation production companies in Japan, two of the three companies are small-scale enterprises with less than 20 employees.

In addition, there are 48 companies with 21 to 50 people, accounting for 18.8%, and 90% of companies with less than 100 employees. This trend has not changed. However, in recent years, many large companies are hiring animators because of lack of talents. Therefore, compared with 18 years, “6 to 20 people” have more enterprises than “5 or less”. (23, 9%), “100+” companies (15, 5.9%) are increasing.

In terms of company size, the number of companies with income “less than 100 million yen” is the highest, with 82 companies, accounting for 32%. Secondly, there are 72 enterprises with “100 million or more and 300 million yuan or less”, accounting for 28.1%. In other words, small-scale enterprises with incomes of less than 300 million yen account for 60% of the total.

In terms of the year of establishment, the animation production companies established after the 21st century are rapidly increasing. There are 81 companies in the “00s”, followed by the “10s” and 73. Overall, companies established after the 21st century accounted for 60% of the total.

summary

In 2018, it was one year before the Japanese animation industry stood in front of a huge branch road. This year has spawned many different animation production methods and representative cases. For example, Netflix, a large American streaming media company, did not use TV media to form an original animation work and officially entered the Japanese online animation market. Each large enterprise has set up a 3DCG animation production company in a co-financing manner…

In terms of TV cartoons, the “Swaying Camping △”, which depicts the outdoor experience and daily life of female high school students, has gained a lot of popularity. “Pop and Pipi Beauty Daily” and other works caused a hot discussion on the air. . In terms of animated films, the “Children of the Weather”, which was released in Japan in 19 years, broke through 10 billion yen and was selected to compete in the 92nd Oscar International Feature Film Awards.

“Children of the Weather”

Other aspects, when the “labor reform” became a topic in Japanese society, in recent years, the labor problems and compliance issues of the treatment of animators have also sprung up. There are many problems in the development of the industry. .

As Japanese cartoons become more popular internationally, the overall performance of the Japanese animation production industry will show an upward trend. However, the problem of insufficient talents for animators in the big environment has become more and more prominent. Enterprises have to improve production efficiency through personnel training and equipment investment, and to ensure stable returns through unit price negotiations. On the other hand, the increase in workload has also caused problems such as excessive production arrangements, and the improvement of the labor environment is also a top priority.

In addition, in the overseas market, the production level of Chinese companies and other overseas emerging companies has been increasing in recent years, and Japanese animation companies are also facing challenges. Moreover, Japanese companies have to pay close attention to the liquidity of overseas broadcast platforms.

Article from WeChat public account:Sanwen Entertainment (ID:hi3wyu), author: Wind