Article from WeChat public account:Semi-Fountain (ID:banfoSB), title map from: Oriental IC
1
What business model of the entire Internet industry is the hottest this year?
Net red live delivery.
The roads rely on the live wild net reds in the live room to sweat and madly sell, watching the crowds like the konjac crazy buy and buy, and then all kinds of magical data in an incredible speed and way to spread.
X minutes sold tens of millions, a live broadcast sold over 100 million, and all kinds of amazing numbers stimulated the prostate of Party A.
Don’t say Party A, I looked scared.
And, the film industry has not been very good in the past two years, and the stars who have not been able to get the liveliness have joined the army.
Stars and Net Red are rushing to sell goods, which is a dimensional competition, really magical.
In a moment, the heads of all kinds of cargo anchors and star anchors spread throughout the Internet circle, and those who had no idea how to put them in it could find a little new idea.
This year, you will not be engaged in online red delivery, you have been discounted by the times.
Interestingly, although there is no difference in the form of the online live delivery model and the TV shopping of the year, it is being promoted as a new thing and a new enthusiasm.
Humans are really not enterprising.
Strictly speaking, I actually still miss the eight-hearted arrows of the year, the Laustenden watches, they are called creative, and even have a variety of brain-hole scripts, true feelings, until now I miss Hou total It’s really not much to cry, don’t buy it.
How powerful is that ad?
The young masters of our famous circle of Furong Street in Quancheng Road, Jinan, have never taken Rolex and Vacheron Constantin, because they can’t stand the praise of Lausanne.
Of course, if it is now, I am afraid that we can’t wait for everyone to put Roth Danden on the body, and magic deconstruction kills people.
Looked at the TV shopping of the year, and then look at the current live broadcast of the net red, it is really embarrassing to look at it, blowing it is not natural, an OMG is the world.
It can only be said that the Internet users are not as good as one generation. It is recommended to review the devil performance of the TV shopping gods in the same year, and you will find out what is the real overbearing sales.
2
Although the net red goods have become a big trend, but there are always some discordant waves in the trend, the real is as false as the world.
Especially recently, it’s not too flat to bring the cargo ring.
Every road network red and star on the road with goods, there was a very embarrassing rollover event.
Some stars brought the goods to the market and became a parallel.
Party A counts the cost, tears fall, too south.
It’s still a small thing to sell, after all, some things are really sand sculptures.
There are some star net red belts brought directly to the ditch.
For example, I bought a variety of crab coupons and did not ship them, creating a precedent for the collection of funds.
The most sand sculpture is that someone bought this giver, and the result is that it will not be shipped, and the gift will become a head.
There is also a non-stick pan on the spot, can you give me a little red face, OMG! CTMD! (This is a shorthand for traditional virtues, don’t even think about it).
Looking at the sincere net red, I think the problem must be on this egg. This egg must have been sent by a competitor. It is not egg white, it is 502.
Business competition is really cruel! The world is really sinister.
Sometimes I watched the anchors blowing, especially throwing a bunch of stacks of people’s reports, and I’m a data-controller who laughed and cried, sometimes I couldn’t control the volume, and I’m surrounded by friends around me. The light came over and the scene was very anxious.
These live broadcasts are really fun, one day.If you don’t look at me, you will feel uncomfortable.
Of course, I am not only me, but also all kinds of people who have been fooled and thrown out and found that their pants have fallen, especially those who sell IQ tax products, they can’t sell them.
The net reds can never receive a refund, and like the after-sales of the sand sculpture products, everyone is the same.
A party wants to cut the leek and finds that it is a leek. This life experience is really unusual.
3
Do you think that I would say that live delivery is a scam?
No, live delivery is not a complete scam. This model exists. Although the data is generally a bit hydrated, the statistical caliber is very vague. The rate of return is a magical mystery. The profit margin is also called Holmes. Itching, but the ability of the big anchor to bring goods is not entirely an aerial loft.
The ability of the head anchor to carry goods has indeed withstood the test of time. In March this year, the two head anchors of the Fur Festival totaled more than 200 million furs. The feedback from the supply chain is true, although it is the anti-season discount. But this sales ability is indeed amazing.
Do you think I am advocating live delivery?
No, I just think that the live broadcast except for a few head anchors (with net red + stars count less than 30), other The effects of human beings are all difficult to say, and they are called Party A.
And with the goods, most people may have made a mistake.
In the eyes of most people, the focus of live delivery is those net reds and stars, spotlights hit them, they rely on their own appeal to sell the goods.
But it is not, the net red and the star are just a big horn.
The real focus of bringing goods, in stock, not in person.
The live delivery of the goods itself does not jump out of the classic 4P theoretical framework of the marketing circle, you should not think about it.
4P refers to Product, Price, Place, Promotion, ie product, price, channel, promotion.
The heaviestWhat is needed is the product.
The first priority of marketing is that the product itself is hard, and then the beautiful price. When these two points are established, the channel and promotion will make sense.
Speaking ugly, good goods are cheap, and who sells them, they are not bad.
If the goods are not very good, then it is cheap enough, too.
After a closer look at the explosions of the various network reds, from lipstick to four sets to the rice and oil salt running road crab coupons, is the unit price generally not high?
High price is the roadblock for impulsive consumption.
If the pit goods are expensive, which stars to bring, can not sell.
If the goods are not very pitted, but they are expensive, they can’t be taken out.
The difference is the core competitiveness. People sell the fur for 150 million, and the unit price is thousands. It sounds like chicken 666, but that corresponds to an average of more than 10,000 yuan.
The masses have always been very rational. After all, it is the Internet age, and there are so many choices.
Superstition net red belt is a disease, it is cured.
4
For a while, I was really addicted to watching all kinds of net red live broadcasts. I didn’t like them, but as a person who often did supply chain investigations. I like to lick their big pants.
I especially like to take the various explosions recommended by them on the 1688 to see the price of the supply chain, and then produce some sand sculpture superiority.
I have to admit that this is really a very vulgar hobby, I am a very vulgar person.
But this is the case, I still bought a few big net red goods.
Without him, it’s really cheap.
Laundry liquid, paper towels, all kinds of daily necessities, the price is really the lowest in the whole network, and it is a hard currency consumable. Although the anchor is very sand sculpture, the product strength and price are OK, I have a need, why not? buy?
Do I support anchors? No, I just give myself a cheaper.
If there is another anchor that can be sold cheaper, thenThe strength of the person must be the same as the rookie bureau every day, the gods play the rookie, of course, killing a variety of shows, the audience a variety of 666.
So you found out, now the head anchors are beginning to transform into daily necessities, because the unit price is not high, the profit rate is high (Speaking is the party A There is enough room for price reduction), strong demand, the value of the stock (late morning and evening).
Net red + cheap + hard currency, is the core competitiveness.
This is typical to play the top 2P in 4P theory to the extreme.
4P drops 2P, referred to as P2P.
You can call them P2P practitioners later.
5
The big anchor knows how to use his influence to force the supply chain. The audience knows to find a cheaper one. So it seems that Party A is a sand sculpture?
No, Party A has a small abacus.
First of all, many brands of various anchors are unheard of brands, and even can be said to be a custom brand dedicated to net red. The cost of Party A is actually the cost of raw materials.
If you have a little understanding of the supply chain, you know that if the manufacturing industry eliminates the cost of sales, the cost of raw materials is very low.
Do not believe that you searched for various daily necessities on 1688, and the price scared you.
So in fact, there is still a bit of profit margin, especially behind many online red brands are actually a supplier, can put the cost to the point you can not think of, there are many parties to sign the network red is also a package, The cost is not that high.
Secondly, even if the goods themselves are not very profitable, Party A may not have no income.
Party A is also very embarrassed about the traffic of the net red, they hope to pull this traffic to their side, this is like the online shop’s drainage products, can be sold cheaper or even lose money, then rely on Make money from other items in the store.
If you count this customer as an Internet visitor,.
And, people are always lacking. Whether it is MCN or Party A, they want to have a share.
So, another way is derived, hip (relative to the head) the anchor is black.
I like to call it a party to eat Party B.
The so-called party A, is the various live broadcast goods MCN began to create data to anchor to complete the cold start, let yourself quickly enter the cargo cycle.
First of all, there must be anchors. They generally like to recruit college students in the name of internship or part-time job.
Often their words say that they want to make students become net red. Many female college students who are not deeply involved in the world have the opportunity to become a net red. Even the internship salary is not needed, it is a job.
MCN will sign a lot of students in one breath, then live in the rental house, start chatting, and then try to bring the goods, change a batch for a few months, mainly to try out those who have a sense of lens and The young people who will come to work will undergo secondary processing.
Secondary processing is to create data for these young people, packaging data to attract sand sculpture Party A, if successful, from March to June will be able to produce a qualified carrier anchor, into the positive cycle.
It’s okay to not cycle. Now all kinds of sand sculptures are being squeezed into live broadcasts. It’s also very good to collect IQ tax from them.
This industry is mixed with many parties, and they are not aware that their broken products are not competitive.
Especially a variety of IQ tax products, Party A (Remember the Quantum Aunt posted?), I thought I could take my own Parallel imports, in fact, are sickles from beginning to end, and when they are extended, they will interrupt the legs.
Of course, after Party A was cut, he also sent a text to denounce it. In the end, everyone was in a mess.
Although the method of the hip anchor is not complicated, the industry chain of brushing and doing data has begun to slump and sell, but there are many parties or superstitions. Finally, I was educated in the world.
After these rounds of IQ baptism, each party has a blacklist, but this thing is useless.
Even if you don’t cut the sand sculpture, MCN will not lose money, because you can use the image to lie to the female college students to go to the plastic surgery, to lend the loan, they can also eat the loan company’s commission and the plastic surgery hospital rebate, and then If you don’t pay your wages, you won’t lose money.
After eating Party A to eat the anchor, the last two hands are caught, and both hands are not honest.
Even because of the money earned by doctors and cosmetic hospitals, there are already many MCN transformation and distribution snakeheads.
It’s really nothing more than a MLM.
It’s like this magical world.
Article from WeChat public account:Semi-Fengxian (ID:banfoSB)