Now that land prices are rising, artificial materials are rising, and the profits of real estate are also falling. Large-scale enterprises rely on high turnover to achieve the lowest cost. However, it is difficult for small houses to make a few projects. Moreover, after some brands have entered the third- and fourth-tier cities, buyers also recognize the brand to buy a house. Once the market is pre-cooled, the house of a small house will not sell well unless the price is lowered.

The scale of differentiation between large and small housing companies continues today, and industry competition is intensifying. In the first three quarters of 2019, the cumulative growth rate of TOP100-scale housing enterprises was around 4% year-on-year.

This year, 408 housing companies have declared bankruptcy

It can be seen that the real estate industry is ushered in a big reshuffle, the industry concentration will be higher and higher, the head effect will be highlighted, and the hungry starving will support the death.

03

A lot of third- and fourth-tier cities began to enter the bull market in 2017. In 2018, they entered the adjustment period. Some small housing enterprises may be too weak for a year and a half. If they make mistakes again, they will make mistakes. In the bull market to grab a piece of land at a high price, it is more likely to cause the capital chain to break.

The final result is that the end of the project is not over! Therefore, third- and fourth-tier cities often encounter real estate rights. After each regulation, it will be a period of high incidence in the 3rd and 4th lines.

I can give you the suggestion that small cities try to buy a house of branded real estate enterprises, even if the price is higher, it doesn’t matter, so don’t worry about the break of the funds of the real estate enterprises. It takes a lot of trouble to spend the house.

This may be the reason why a real estate company is popular in third- and fourth-tier cities. Even if his quality is old, it is still popular because he ranks first in the country. Everyone feels at least reliable. Brand real estate enterprises, because there are too few brand housing enterprises entering the third and fourth line, and in the past, the small house enterprises run out of the road to make the buyers have a lingering fear.