Write a room 虎虎 sniffing net master
Should you eat, drink, and play, who is more proficient than Changsha? Last time I wrote “Convenience Store Changsha Street Fight”, The comment area has almost become a place for disguise to showcase local cuisine. Some readers asked: “Do you know where the best of Choco’s cold noodles in Changsha?”
I can’t answer this question, but someone in the future is going to ask me to answer this question. A few days ago, Ding Hui, President of the China Shopping Center of Ingka Shopping Center, said in an interview in Changsha that in 2020, the Huiju Shopping Center will open in Changsha and will wipe out the food in Changsha. If this statement comes true, the question in the past commentary area only needs one answer. Go to Changsha to find it.
You may think that “Ingka” is very strange, then I will change my name, “Ikea” you must know. Perhaps, you have also been to the gathering of Xihongmen in Beijing or the gathering of Wuhan. The predecessor of Ingka is the IKEA shopping center.
In the past few years, Ingeka Mall (China) has landed three large shopping malls in Beijing, Wuhan and Wuxi. According to Ding Hui, the gathering of cities in each city can achieve one-two passenger traffic in local cities. Beijing’s gathering area of 150,000 square meters (commercial building area of more than 200,000 square meters), including more than 6,500 parking spaces, this is said to have applied for the Guinness World Record.
In the impression of ordinary people, IKEA is a home furnishing brand from Northern Europe. More labels should be “designed, DIY, cheap, and traffic jams”. And these labels seem to have nothing to do with the gathering in the shopping center. In the gathering mall, in addition to the IKEA store in the store as the main store, more presents is a rich and modern shoppingIn the scenario, most food and beverage brands are not intended consumption, but service consumption. After all, there are still a handful of people who go back to eat rice for the restaurant. Therefore, we can often see the kind of shopping malls and department stores that pile up a lot of food and beverage outlets on the upper floors.
In other words, Gathering dare to recruit so many catering brands on the third floor (one-third of the entire shopping mall), it is really confident in its ability to drain.
There are characteristics of such a gathering, as a super-large shopping center, how to combine brands and avoid the dead ends of passenger flow, which is all curious for Beijing gathering.
Ingka said that in terms of site selection, the gathering is very important for the convenience of traffic location. Ding Hui said, first of all, the traffic is very convenient and the accessibility is very good. Second, the IKEA home is placed no matter which. Location, will not be occluded, which means better visibility; Third, within the scope of coverage, there are more people living in the population and better purchasing power, the potential for consumability is huge.
The location of Beijing Huiju is close to the intersection of the South Fifth Ring Road and the Jingkai Expressway, which is good for driving. In addition to driving, you can also take the subway, from the west exit of the red gate of the subway, there is a 100-meter-long air corridor leading to the gathering mall.
Into the Beijing gathering, the most intuitive experience is that although the area is large, the overall lighting is better. The top layer is combined with the LED grille to save energy and reduce consumption, and it is quite dynamic. This design makes the whole building not stressful. Ding Hui said that Beijing Gathering uses a large-scale glass roof, the purpose is to let the sun shine in. “We don’t like many shopping malls. It’s a plus floor and a floor. If we want to get more commercial space, we sacrifice a lot of commercial space, but increase the customer experience.”