ProMax, however, is in the cold of the high-end smartphone market. According to foreign media donanimhaber, Apple will reduce the production of iPhone11ProMax (about 2 million units) due to sluggish sales.
Does the high-end users who are happy to show their identity have “not loved” Apple’s flagship?
Reports show that the sales of the two flagship models of the iPhone11Pro and iPhone11ProMax this year are down about 15% compared to the iPhoneXS and iPhoneXSMax in the same period last year. It should be noted here that the sales of the two products of the iPhoneXS series last year were not satisfactory.
This cold and hot market performance shows a subtle change: “high-end users” are no longer enthusiastic about the pursuit of the iPhone, and the iPhone’s identity has no longer attracted “high-end users.”
Maybe someone has to ask: Is the iPhone11ProMax that costs more than 10,000 yuan expensive? As a high-end flagship phone, the price is still relatively expensive. However, it seems that it is never an issue for iPhone or Apple, because it has always represented the top of the industry, and high-end users (or users with high-end identity needs) are willing to pay high prices to enjoy this top product. .
The subtle feelings inside are most obvious in 2017. When the iPhone8 series and the iPhoneX were released together, although the iPhone8 series was more affordable, most users chose the more expensive iPhoneX. In addition to the face factor, the major innovation after many years is the main reason for pushing high-end users to buy more iPhoneX.
But this obsession seems to have ceased to exist two years later. The iPhone seems to be no longer the only representative of high-end models, especially in the predicament of not having a “5G shuttle.”
How long can the gold signboard be overdrawn?
Is it a good thing to lower the entry barrier for the iPhone? Some people say that this is a wise market strategy. Some people say that this is a drink and thirst.
From the moment, the price cuts have indeed brought good sales, and the lower entry price will allow more new users to choose the iPhone, especially today that the Android camp has generally risen.
As a result, we are seeing an increase in sales of the iPhone 11, and Apple’s share price is also rising. For Cook, this is success. As a professional manager, what he needs to do is to ensure the sales of the company’s products, overall revenue and stock prices. After experiencing the high price strategy of the iPhoneXS series in the past years, the threshold for lowering the entry-level price has become the most direct choice.
The success of the “low price” strategy is to reactivate the previous big