Does paying for knowledge today make me more knowledgeable? No.
Editor’s note: This article is from WeChat public account “New Weekly” (ID: new -weekly), author.
KOL, the intellectual community that was once lauded, is now devalued as a “knowledge two-way trafficker.”
Luo Zhenyu’s New Year’s speech is a joke, not that people are no longer superstitious, but that people can’t tolerate facts. Such a fragile foundation of trust is exactly the same as paying for knowledge.
The fifth season of “The Wonderful Story” has such a famous scene:
When discussing “whether or not to support knowledge sharing for all mankind,” the debater Yang Qiwen called on everyone to ask themselves “I am more knowledgeable today?”, causing a burst of laughter.
For this question, Li gave a very calm reply: “I will also ask myself this question every day: Is it more erudite today? No. But it doesn’t matter! Sleep peacefully~”
However, users who pay for knowledge can’t close their eyes without burden.
After finishing the exhausted work every day, we must hold the good expectation of “being learned” and strengthen the spirit of punching cards to do the task. After finishing a course, I found that I had forgotten everything, and that kind of frustration made people want to admit their mistakes to the wallet.
If you don’t want to become erudite, you need to pay for it. / “奇葩说》
The current knowledge is paid, the market is bustling, users are full of doubts, and companies are trembled.
As one of the top suppliers of knowledge payment, Luo Zhenyu’s “Royal Thinking” gesture seems to be much more calm.
The A-shares of the knowledge-paying pioneers are smashed, and Luo Feng is facing difficulties. On October 15, it will be listed on the Kechuang board. When asked about the listing at the beginning of last year, Luo Zhenyu still looked at the innocence of “I am not, I don’t, don’t talk.”
A reading training camp curriculum, professional theoretical nouns in the basket, still a look after learning.
However, when David really began to get involved with this type of work, he found that things were far from simple.
The courses on the market are similar. When you want to launch a product, you have to rack your brains to find a breakthrough point. In the end, it is still almost an anxiety sales.
The so-called self-improvement is nothing more than reading and learning English. The demand is nothing more than talk, promotion, job-hopping, love… The car is overturned and written, and David himself is bothered.
In the process of community operations, he found that the problems of low enthusiasm and low repurchase rate became more serious. But even if the feedback is raised, the leader still insists that the current direction is correct, and he is not willing to accept the fact that the product persuasiveness is declining.
“All said that the red building, Jiang Xun is much more famous, why should I listen to your family?” How to work hard to polish the product, after all, not to fight the big IP, David is somewhat discouraged.
But even David himself, it’s hard to open a course camp after work, and finish a course with the enthusiasm of the original. After all, you asked him what he had learned before he entered the job, and he could not say a complete theoretical system.
The payment of knowledge always gives people the feeling that “there is always a lot of learning, but it doesn’t matter if you don’t learn.”
History has chosen Luo Zhenyu and others because they have closely observed the development of an industry.
In all fairness, following them does not have nothing to gain, but one’s knowledge is not endless, not to mention the fact that the big Vs are so busy, unless they pay for the full-time knowledge, otherwise the income is not enough for them.
It’s like when the “Get” APP goes online, “Luo Yonghao’s Dry Diary”, when it was launched, how strong it was when it was stopped.
The short video of the first generation of the network red Papi sauce in the community of “opening the youth research institute” opened, closed for two months, the reason is too busy.
The knowledge-based payment market is mixed, and it brings the question of “can’t refund”.
Refund, the platform side and KOL feel aggrieved, after all, you have read and listened to it, how do you pat the ass?
But no refund, what does the knowledge pay for?It is considered that consumer behavior should be protected by law, and it is impossible to play “a hammer sale”.
Penguin’s data shows that only 28% of consumers who have paid for knowledge show that they are satisfied with the experience, and 12.3% of netizens think that they can get knowledge through free channels. It is.
KOL, the intellectual community that was once lauded, is now devalued as a “knowledge two-way trafficker.”
Luo Zhenyu’s New Year’s speech is a joke, not that people are no longer superstitious, but that people can’t tolerate facts. Such a fragile foundation of trust is exactly the same as paying for knowledge.
03 Do not believe in knowledge payment, is the real beginning of learning
Marketing routines, content homogeneity and persistence are not strong, and it is not the biggest problem facing the knowledge-paid market.
Last month, financial writer Zeng Pengyu shelled the Himalayas, saying that the platform once again infringes on the copyright of his works, but it is also the sprint of the IPO in the Himalayas.
The neglect of copyright issues by Chinese people is the landmine that was buried in the knowledge-paid market.
In foreign countries, the reason why knowledge payment has not set off a particularly big discussion is that “paying for good content” has already been written into their potential perceptions.
In the TV era, some programs in the United States have to pay to watch. In the age of the Internet, there are more news that can be read at a fee. In recent years, the sale of copyrights in variety shows in South Korea has also earned a lot of money.
However, in China, spending money to buy songs is still new a few years ago. The traffic dividends are running low, and I dare to charge for information. Isn’t it clear that it’s broken?
TheInformation, a US paid subscription media with an annual fee of more than 2,000 yuan, in addition to providing professional news reports and editorials, will also organize offline exchange meetings to allow users to communicate with people in the same class and related fields.
This form is actually more in line with traditional reading clubs. Compared to one-way output, a single layer of social attributes undoubtedly broadens the breadth of communication. And the qualitative change of personal knowledge and connotation is not realized in practical use scenarios such as communication and debate?
