For a large number of shooters, the shooter can get 5 yuan for each video. The merchant sends a product, and the shooter can shoot 100 good videos for the product at one time, as long as there is a slight difference between each two videos.
This job is just tailor-made for Li Xiang. So, according to the background address given by Bin Ge, Li Xiang registered a guest account of the whole country, but he needs to pay at least 100 pieces before the order. The margin, Bin Ge said that this is afraid that the filmer will not receive the video.
Li Xiang feels that this request is reasonable, so he honestly paid the deposit, but after paying 100 yuan, the page is still empty. Bin Ge explained that the 100 yuan deposit can only accept 10 orders, but the merchants usually have 100 orders. Since the establishment, Li Xiang still needs to pay a deposit of 900 yuan.
This made Li Xiang a little alert. He inquired about the whole people’s chattering in the filming circle and found that some people paid the deposit like him, but even if they paid enough 1,000 yuan, they still couldn’t get it because there was no business at all. The whole country shakes cooperation.
In the WeChat group, Bin Ge is still propagating the students who have shaken the business and just broke through 3000. Li Xiang couldn’t help but say, “The whole people are a liar company.”
A few moments, Li Xiang found that he had been kicked out of the group by the group owner.
In fact, in the chaotic rivers and lakes of shaking business training, there are not a few people who are like the whole people.
The Caijingjing has reported that an institution called Hongying’s business education needs to pay 1999 yuan to enter the community, but as long as one person can be allocated 1,699 yuan, in order to facilitate the students to pay more, the institution Even the words that pull people into the group are directly included in the textbook, and the reply strategy is written for various problems, claiming that “copying and pasting, making money for one week”.
The company, which is also well-known in the field of shaking business, has also adopted the method of distribution fission to absorb members. According to the reporter’s understanding, the founder of the company was the KOL Chen Guangfeng, a micro-business field with the book “WeChat: Operational Strategies, Skills, Tools, Thinking and Practical Combat”.
Obviously, from the micro-business to the shaking business, although the platform has changed, the people behind it and the routine are not the same.
Official attitude: regular army is entering the venue
In recent months, the status quo of the swindlers in the chatter training market has also received attention from the vibrato.
On July 19th, Vibrato sued the organizers of the major “shake conferences” in the Hangzhou Internet Court, including Hangzhou Qianshang Technology Co., Ltd., Hangzhou Yiaoyou Culture and Creative Co., Ltd., Zhenzhibang Technology Co., Ltd., Yang. War and many other companies. Vibrato requires the above four companies to immediately stop trademark infringement, apologize and compensate economic losses of 3 million yuan.
It is understood that these companies have alleged that the event has “shaking headquarters executives to help out”, “shaking headquarters to share the big coffee” and show “authorized agents””Nameplate. In terms of vibrato, these acts constitute trademark infringement and violate the Anti-Unfair Competition Law.
Another person who is close to vibrato tells the interface journalist that the vibrato high-pitched beats the organizers of the major shakers is also to warn the users. “There are 8 companies on the market, and 8 of them are deceiving. That is, the micro-business training has changed a layer of skin and shakes the money. The platform is also very annoyed with these trainings. After all, they are teaching how to mass produce junk video, which has an impact on the entire content ecology.”
Senior net red pusher Yan Ran also said: Now, the word chattering business has been a derogatory term in the industry, “few MCN will treat training as a serious business, one is too difficult to standardize, another vibrating official Do not advocate this.”
“Currently, most of the business training in the market is something that is both outdated and taken for granted.” Yan Ran said, “Many lecturers don’t even have a decent voice account, so how do the educators raise their numbers?” Copying the explosions, in fact, the vibrato has no such thing as raising the number. These concepts are all created by the micro-business itself.”
In her opinion, in fact, many methods and techniques for making vibrato at the beginning can be easily found on the Internet. “The core is still the creative and continuous production capacity of the content, and these are the training that can’t help you.”
As for the net red, such as Chen Kang, who is a high-priced appreciator, he said that this kind of apprenticeship is not so much a training as an exchange of interests. “In the past, the master took the money and held the apprentice. The apprentice earned the money and then gave the tribute to the master. Now it is equal to turning the money from the back directly into the training fee. The risk of the master is lower, and everyone becomes a hammer.”
This trend has also made the phenomenon of bad money driving out of good money in the vibrating training market become serious, but it is impossible for Vibrato to bring all violating third-party training institutions to court. To solve this problem, we still need the official guidance of the market. In this respect, the experience of Taobao may be worth learning.
As early as 2003, Taobao established Taobao University as the only e-commerce online training platform for the Group. All the training guidelines for Taobao University’s external output will be officially reviewed, and this will allow the private training institutions to have A unified curriculum content standard.
According to the above-mentioned people who are close to the vibrato, at the latest next year, the vibrato will also launch a service provider system called “shaking files”. The service providers of upstream and downstream industries, including operations, marketing, consulting and training, can apply to join. “Shake the file.” At that time, the official will also give more detailed service provider indicators and content training guidance.
“I believe that with the official certification training institutions, the chaos of the chattering business will be alleviated.”
(According to the requirements of the interviewee, Chen Kang and Li Xiang are pseudonyms)