“Quality Education” is not only a change in teaching content, but also an upgrade in educational methods
AJA School is a Korean education start-up company recently contacted. A word of AJA School is a platform for quality education content selection. On the AJA School platform, each educational institution or educational course content provider publishes its own experience class, and parents can pay for it on a pay-per-view basis.
In January 2018, AJA School was officially launched. Team founder and CEO Huang Xuanxia told In the case of marketing, the current monthly users of the platform are 150,000. Around 30% of users purchase 2 or more times on the platform. In addition to the C-side users, some schools will also purchase content on the AJA School platform as an extracurricular activity or practical content.
The long-term and decision-making nature of education services makes “marketplace” seem to be a false proposition in the field of education. More directly, it is difficult for consumers to decide to buy like Taobao. An educational service. This is my biggest question about AJA School.
As a continuous entrepreneur and education professor in the field of education, Huang Xuanxia told that the bottom of the AJA School product is his advocated “Let the child experience as much as possible” Education concept.
About Korean education, I believe that most people will use “test-oriented education” as the key word, and the TV series “SKY Castle” will strengthen this impression. Huang Xuanxia mentioned that, in fact, like China, although the market is still biased towards niche, “quality education” is indeed becoming a trend. In his view, the essence of quality education is based on interest-based learning, and the discovery of interest is a relatively long process, so it is necessary to let children learn as much and broadly as possible about different areas of content.
If the saying that “quality education” is “test-oriented education” refers to the upgrade of “what to learn” (learning content), then the view of “experience as much as possible” is in my opinion. In fact, it can be seen asChanges in “how to learn” (discipline selection, learning style).
So the platform that AJA School has to do can be simply analogized to “Ctrip” in the field of quality education. It does not turn the course into the ultimate goal, but tries to provide an open choice. For parents, there is an active content product rather than a semester course product. The experience projects on the platform are divided into different categories according to history, culture and art, science, and nature, and users can choose independently.
As for why there is no “public comment”, Huang Xuanxia believes that quality education is first and foremost a matter of “thousands of people”, the market rating or Consistency selection is not important, and the review mode directly leads to the curriculum conversion, which is also contrary to how much he wants to advocate “experience as much as possible”.
Because of the multi-disciplinary content and scattered content under the concept of “quality education”, for parents, the most direct role of AJA School is to help them to aggregate and optimize related resources.
But Unlike the country, the AJA School encountered in the beginning, but there are not enough suppliers in Korea at this stage, So in addition to finding quality educational institutions and convincing them to develop a single-activity course, will try some VR Content Developer,Museum, travel agencies collaborate to develop content. Currently AJThere are about 1,500 suppliers on the A School platform.
Of course, if you only help parents get in touch with these experience courses, AJA School can’t say that it plays a role in decision-making assistance, and it’s hard to say that you are providing education-related services.
So in the course recommendation before the class, the AJA School team also developed a scale tool to push the appropriate items according to the child’s school age, direction of interest and future career planning. For a long time, these recommendations are naturally more precise.
In the course and after class, based on the standards and report templates given by the platform, the organization also needs to pay attention to the student’s detailed performance and record in the overall experience process, and these course reports are given to the parents in addition to the course feedback. In addition, Huang Xuanxia mentioned that, to a certain extent, it can also become a proof of extracurricular practice in the application process of some schools.
From the profit model, on the B side, AJA School’s income points include margin, advertising fees and enabling services. At the C end, you can earn income through additional products such as insurance and teaching materials.
In fact, many startup companies in China have done similar things on the preferred platform for educational products. For example, at the beginning of the establishment, the company was positioned to provide content choices for young parents with early education needs in the form of “tools + community”. In the latter stage, considering the parents’ need for a complete system of teaching content, the team turned to self-research. course.
Although AJA School has a deeper involvement in the content of the course provider, the team currently does not have a self-study program, and will be positioned for the role of the platform for a long time. This is related to the direction of the subject chosen by AJA School, and also the platform. The actual situation of the market is related.
Whether in the two dimensions of obtaining the B-side or assisting the C-side decision, after the user and the educational institution complete the docking, the value of the platform for both parties disappears immediately: the organizations complete the conversion in their own user pool. User operations such as renewal, old and new, and due to the limited time of students, the user activity of the education selection platform is also far below the e-commerce platform.
For this, Huang Xuanxia emphasized that from the current market environment and the two elements of AJA School, which are mainly targeted at younger students, it is more appropriate for him to use the platform role as a quality education entrance. .
AJA School is currently seeking a financing of about 1.5 billion won, and the focus of the financing will be on marketing. Previously AJA School has been selected for the Lotte Accelerator (L-Camp), KB Kookmin Card “FUture 9″ project.