Recently, the “2019 Fast-Hand Creator Business Value Report” released by Cass Data Joint Express shows that the monthly active users of short video reached 821 million, and the average monthly usage time was 22 hours. The industry has entered the “highlight” moment.
Text|Daily Business Highlights
New report: Short video commercial realisation competition intensifies, 300,000 fans are the threshold for survival
Recently, the “2019 Fast-Hand Creator Business Value Report” released by Cass Data Joint Express shows that the monthly active users of short video reached 821 million, and the average monthly usage time was 22 hours. The industry has entered the “highlight” moment. At present, the competition of the integrated short video platform has basically been frozen. From the “flow” dispute to the “stock” dispute stage, the competition around the commercial realization efficiency has also entered the accelerated phase.
In the past year (August 20-19-July 2018), KOL was in a state of rapid growth, but since April, the overall number of KOL has slowly declined. The decline in the number of KOLs is related to the increased supervision of the platform, and to a certain extent, the competition for content creation tracks has intensified. With the continuous increase of high-quality creators, the survival of the fittest has become an inevitable trend.
Reports indicate…
Editor’s comment: According to the report, from the TOP500 with the red goods of the goods, the beauty of the cosmetics, food and drink and…
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