Socially just need to
Domestic social boss Mo Mo need not say more, if you want to talk about the most profitable social companies abroad, then it is not a Match Group. Match Group is the parent company of Tinder, which has a total of 45 sub-brands of online dating, including Tinder, Match.com, Okcupid, Plenty of Fish, Meetic and Ourtime.
Match Group has been listed since the end of 2015 500%, the stock has risen more than 98% since this year, and the current market value exceeds 20 billion US dollars. 2018 revenues reached $1.729 billion and net profit was $477 million.
The “Yaolong Technology” we are going to introduce today is a company that wants to mark the Match Group. Yaolong Technology has a total of 7 online products, and some are in the testing stage. At present, the total number of users exceeds 100 million, mainly for second-tier cities and below.
“Yaolong Technology” is playing “multiple products, multiple strategies.”
1, Multiple Products
The current main product types include (product names in parentheses):
Buddy-Strict Love Products, Matchmakers provide one-on-one service for male users (perfume dating)
Dating – Meet friends under the weight line, product LBS attributes or interest attributes are obvious (perfume dating, perfume dating, city friendship)
Let’s talk – more inclined to help users pass the time, let users quickly communicate with each other (talking, perfume chat)
Pairing—the logic of multiple quick matches,Can be transferred to other social software and then chat (soul pairing)
Co-founder Kai Hanwen told me that what they want to do is a more instrumental and functional product that can quickly solve the short-term needs of users, and different user needs are different, even at the same time. The demand may also be crossover, so the team gradually developed different types of dating products.
The team believes that such products are difficult to have the stickyness of everyday use. This demand is phased and private, and many people have deleted it with one use. For example, products of marriage nature often require specific information points to trigger users to use, which is why their love products will break out every time of the New Year. So the team doesn’t want to keep too much, but hopes that every time a user needs it, they can get a quick fix in their products.
Different products will also flow to each other. As far as possible, the next choice for the left users is still in their product matrix, and it can also reduce the cost of getting customers.
2, Multiple Strategies
When the product is online, the team will repeat the strategy test. If you simply split the product into three stages: “registration—chat interaction—paying”, the team will see which part of the user is lost, and then go through the strategy improvement, such as paying the chat function first, or After giving the user some free rose communication, then pay the function.
Different products use different strategies and payment logic, but all products are only charged for men, and are also based on common membership fees and virtual gift sharing.
In addition to different strategies within the product, marketing and diversion methods for different products are different, and each product has an independent marketing team. For example, the blind date product does not send information to girls because most young girls are congenital.