Author | Li Shuangxian
Title map | 2017 Yangmei Graduation Exhibition “Eating Gua People”, Source Vision China
“One morning, Gregor Samsa woke up from a restless sleep and found himself in bed a huge Incomparable beetle.”
If this episode of postmodern temperament in Kafka’s Metamorphosis is in contemporary China, perhaps this is the beginning:
“A commercial tycoon/flow star wakes up and finds himself a green, mellow melon, surrounded by mouth water Teacher.”
The ruthless materialization of the underlying class by capitalism ushered in its counter-attacks in socialist China.
In recent years, the public’s sneak peek at the cynical celebrity’s private life is almost a metamorphosis, and the rise of the publicized figure of the public figure into a melon has spawned a contemporary “deformation record”.
1. Make melon
The people are not criticized for their creation.
The transmission efficiency and energy of “melon” is unparalleled in the positive news, and the water temperature is indeed transmitted downstream from the content producer.
There is no shortage of “media” and “content creators” who rely on “mutual tearing” and “making melons” to gain attention. Yue Huaping (the creator of brainwashing advertisements such as Earl Brigade and Boss Direct Employment), who said that he is “black hole in China’s advertising industry”, said:
“No one is jealous of you, no one says you, no article is black, that means you are not red. Black is also traffic.”
Entertainment, tabloids, and the public number on the public are already popular. In order to gain greater “industry influence,” the so-called “serious business media,” “scientific media,”p class=”text-img-note” label=”Photo Remarks”> I can’t help but think of Ge You’s line: I can see it again! This is the power of love!
In the oral memoirs of former Soviet composer Shostakovich, such an anecdote was recorded:
During the “Great Cleansing Campaign” period, residents living in the tower building are wary of each other, for fear of being caught by the other party. But people have social needs, so they sneak into each other’s kettles to spit.
The exponential expansion of China’s Internet, with the most remote and rugged landscapes in front of everyone, people can finally vomit his saliva higher and farther – and Shostakovich’s story That way, the party does not know what you have done with his kettle.
However, no one will specifically stare at a person’s kettle to slobber, when people’s interest in the head “big melon” is gradually weakening, “the melon sinking” will happen.
4. Eat melon, who doesn’t love?
The youngest thing that Chinese young people recognize is “being yourself”, but the best-selling app in China is Meitu Xiuxiu, and few people are willing to face their true looks.
On the one hand, I want to be individual and true, on the other hand, I want to live bright and relaxed. They are a group of people who live in the back of the filter.
Baidu Encyclopedia defines “eat melon” as: “No matter what you do, don’t express opinions only onlookers” – Moved the little Mazza to watch the reversal of the plot. How easy it is and how it fits the philosophy of contemporary young people.
In these beggar-stricken activities, which are destined to be “ridden”, it is difficult to awaken a new youth with independent thinking ability, and more for the purpose of entertainment, “to eat melons”, eat sorrow bit by bit. The old “social animals”. The latter is like the description in the California Inn lyrics:
“You can check out any time, but you never want to leave.”
On the day when the price of the subway increases, you can really understand why the Beijing Olympics were successful. Why are the Beijingers so happy? I can only experience it when it’s your turn to be a water dog.