Software + hardware + teacher training
Author: Yi Jing
Edit: Jing Ting
Founded in 2013, Lezhi Robot is a robot education service provider. Its core position is STEAM innovative education solutions covering hardware products, courses, platforms, training and competitions. It improves students’ scientific literacy and innovation through STEAM education. . At present, Lezhi robot customers are mainly B-end users such as universities, primary and secondary schools.
Lezhi initially used colleges and universities as its main target customers to help universities build innovative laboratories. However, after 2016, Lezhi realized the limited market space of colleges and universities, and with the introduction of relevant national policies, the focus shifted to primary and secondary schools. It is reported that the current and future layout priorities will be placed in the primary and secondary schools. At present, Lezhi Robot has established cooperative relationships with more than 300 colleges and universities and more than 1,000 primary and secondary schools.
• The solution is at the core, including courses, products, and services
At present, Lezhi Robot’s solutions can be divided into STEAM education popularization solutions and laboratory solutions. Among them, the popularization solution mainly provides relevant courses by Lezhi, and on the basis of meeting the requirements of the curriculum standards, it also helps the school to open a systematic advanced course. The lab solution is subdivided into three themes: Ocean Maker, Artificial Intelligence, and Open Source Hardware to meet the needs of students to learn more about STEAM and participate in competitions. At present, the laboratory solution is the main business of Lezhi Robot, which includes four types of services: course output, product support, competition training, and teacher training.
In terms of course output, Lezhi has formed a complete curriculum system for the three themes of artificial intelligence and open source hardware in elementary school, junior high school and high school. Among them, the artificial intelligence curriculum system has published provincial textbooks. As a marine creator with a special course, Lezhi has developed a corresponding marine-themed robot teaching course for students of different grades, and cooperates with Jingdong Education to continuously promote the course content upgrade.
In terms of products, Lezhi has developed a series of supporting hardware products including maker kits, mechanical parts and electronic modules to match products and courses. In terms of artificial intelligence, in early 2019, Lezhi and Baidu launched the “Dele Lele” artificial intelligence education products and supporting artificial intelligence courses. At present, the two sides have established artificial intelligence laboratories in Beijing, Shanghai, Anhui, Liaoning, Xiong’an New District and other places to promote the entry of the course.
In terms of competition training, Lezhi hosted or participated in a series of authoritative events, such as the International Aquatics Robot Competition, the Global Youth Artificial Intelligence and Robot Competition, the National Primary and Secondary Information Technology Innovation and Practice Activities, and the Soong Ching Ling Children’s Invention Awards. . By organizing events, Lezhi provides platform testing knowledge for students who are learning artificial intelligence and STEAM courses, while establishing a brand image and expanding their visibility.
Teacher training, Lezhi proposed for different schoolsDifferent programs. For schools that purchase standardized solutions, Lezhi provides teacher training and cooperates with universities to help primary and secondary school teachers implement courses through internships. For schools with individual needs or higher levels, Lezhi will send a teaching and research team to the school to work with the school teachers to polish the course content and help build the curriculum system.
• From point to point, layout of public schools and institutions
In terms of regional layout, Lezhi has expanded its market by adopting a strategy of working with local channels and creating a benchmarking school. According to Fan Ruifeng, CEO of Lezhi Robot, Lezhi Robot has served a number of schools in Beijing, Tianjin, Henan, Shandong and Xinjiang, and initially formed regional coverage.
In terms of customer layout, in addition to the existing public school layout, according to Fan Ruifeng, CEO of Lezhi Robot, Lezhi has established cooperative relationships with a number of teaching and learning institutions, and is polishing the To C curriculum for teaching and learning institutions. The system will further lay out the organization in the future.
Team, Fan Ruifeng, founder and CEO of Lezhi Robot, graduated from Peking University and worked as a teacher at Peking University; co-founder Luo Min, who worked for Baidu and participated in Baidu education projects; co-founder Xiao Jing participated in two listings Education company transformation education layout, with 8 years of experience in education information industry.