When Tencent screamed into the “industry Internet”, it was challenging a field that had not accumulated for 20 years. Every step is hard, but hardship may be valuable. The future increase of Tencent depends to a large extent on the exploration of the CSIG 8000-strong army.
文 | Su Jianxun Shi Haiwei
Edit | Yang Xuan Li Yang
“Is the company really determined to do To B?”
“Tencent cloud and friends, where is the gap, and the turning point in the future?
“Doing To B is always on a business trip. It is much harder than To C. Can salary increase?”
……
Tencent set up the cloud and smart industry business group (CSIG) for half a year, when the first “CSIG is vocal” executives met, the executives wearing white T-shirts on the stage sat in a row, live video, CSIG employees Hundreds of sharp questions, the heap continues to scroll on the right side of the screen.
This is the direct performance of the psychological impact of 8000 Tencent employees after they moved to the enterprise service market.
Tencent has never experienced this situation. It has been doing a typical Internet business for the past 20 years. Whether it is playing games or selling traffic, it is in a “comfort zone”: low marginal cost, high profit margin, and employee income is much higher than that of physical employees.
Ma Huateng said that after Tencent wants All-in ToB, the newly established CSIG (Cloud and Smart Industry Group), which is responsible for the pioneering of corporate services, can be described as suffering.
“After CSIG, even if you sign a hundred thousand orders, you will have a sense of accomplishment,” said Nathan, Tencent’s security business security product manager. “It’s different in other BGs (business groups), such as advertising. There are tens of millions of title fees. They will think that our order is small.”
Teng Xiang, vice president of Tencent, will turn to To B’s process as “abuse.” Before, Zhong Xiangping’s most famous product was the QQ browser. Now he is responsible for the travel section at CSIG. “Rejected by customers, being shackled, it’s normal.”< /p>
As the Internet giant, Tencent, who is used to meat, is there a “ToB gene” to come to the hard corner of the enterprise service market? This is a question for many people. This is also a common problem that many Internet companies say when they want to switch to enterprise services and enter the real economy.
However, Tencent can’t retreat in the business service business, which represents the growth of the next decade.
Tencent Internet Business for 20 Years, China Internet for 20 YearsThe dividends that have been sitting on the population have finally come to an end, and even the number of WeChat active users has stopped growing this year. All companies have to move from extensive external scales to internal use of technology management to improve their ability to seek incremental growth.
This is why Ma Huateng issued an open letter last year saying that the mobile Internet is nearing the end of the first half, and Tencent will take root in the consumer Internet and embrace the industrial Internet.
This determination can be seen from Ma Huateng’s public schedule: In June, Ma Huateng was in Shenyang, and reached a cooperation with the Liaoning government; in August, Ma Huateng went to Changsha and won the Changsha City Brain Project; in October, Mahua vacated Now in Yunnan… Every time a city goes to Ma Huateng, Tencent will have one more government project. A Tencent executive once revealed at an internal meeting: “Every general office member has claimed the task of docking government and enterprise customers.”
More specifically, the responsibility for land reclamation falls on Tang Daosheng and 8,000 CSIG employees.
1. What should Tencent do?
When the big ship turned around, Tang Daosheng was considered the best person at the helm. From the professional experience, he not only brought up QQ space, QQ music, but also in the To B business field, from 0 to 1 incubation. Out of the wide point and Tencent cloud. From the professional experience point of view, he is also among the members of the Tencent General Office, one of the few people who have worked in the old IT company such as Oracle.
Tang Dao Senior Executive Vice President, CSIG President Tang Daosheng. Filming: Su Jianxun
In addition, Tang Daosheng is very modest and always squats when he meets people. A Tencent executive who is close to Tang Daosheng told that at first Dowson was a Hong Kong native and a professional manager. He would be more “closed”, but after contact, he found that Dowson could soon be with the people around him. It is commensurate with “brothers”. This is also an indispensable gesture in the To B business that needs to serve large customers.
But it’s just modest, not enough.
The first answer to Tencent is that in the traditional To B giants, such as IBM, Oracle, EMC, SAP, Salesforce… and UFIDA, Kingdee, and even Alibaba Cloud and Huawei, which have been operating in China for many years, why should corporate customers choose to be short? Experience Tencent?
What unique value does Tencent offer to corporate customers?
“There is no doubt that C2B is a unique methodology of Tencent.” Tang Daosheng