domeet webmaster

On November 11th, this is a date with a mysterious magic. This day is like a pilgrimage day, leaving the whole of China in madness and losing its sanity. This kind of madness can come from the consumer’s pursuit of desire, the desire of the merchant for money, and the dependence of the brand on influence.

In order to capture the most cost-effective time of the year, countless people adjusted the alarm clock and watched the mobile phone. They waited for the arrival of 0:00 on November 11th, and opened the electronic device to “slap the hand”.

However, the pilgrimage day is not out of thin air. It is possible to attract hundreds of millions of pilgrims in the early preparations.

If the double 11 is played on a carnival, the preparations before this are a steady rhythm and a long prelude. Double 11 is an annual e-commerce platform for the e-commerce platform, the settled merchants, and the express delivery industry. The preparation for the double 11 is a practice that every participant must attend.

Countdown: Summer Time

Taobao, Jingdong merchants for the preparation of the double 11 in the sound of the sound of August has been ringing, on the one hand need to be added to the new autumn and winter models, on the other hand, their performance in August will be directly in the double 11 The performance is linked.

Double 11 is an eye-catching exam, and August is an indispensable midterm exam. Businesses need to do their utmost to hand over a satisfactory answer in the summer, and the score on the answer sheet will directly determine whether the merchant has the right to participate in the Double 11.

Lumi is a small Tmall store owner and e-commerce female model. Five years ago, she resigned from the nail shop and became a Taobao female model; two years later, her identity ushered in an iteration. Promoted to the owner of Tmall shop.

August is the starting point for this year’s tempering. After finalizing the design and materials of the new autumn and winter clothing, at 40 degrees high temperature, she must wear the most natural expression in the thick autumn and winter clothing, showing each new garment. Details. In addition to shooting, she must pay close attention to the customer’s evaluation. In order to let the customer delete a bad review, she even pays the price of the exemption.

At the end of August, Lumi’s TmallThe store has already landed the new autumn and winter ready-to-wear garments on the Taobao platform in batches. The new autumn and winter new season in the summer season is not the poor sales of summer clothes. These shelves will help her to tear open the first rip of the double 11 and provide her with valuable data.

According to the freshly baked data, she methodically compares the keywords of the baby, selects the words with the highest conversion rate, and carefully adjusts the price for the classified customers. Last year, due to neglect of this link, November 11th, 2018, is not her harvest season. This year, I am so cautious, all the small stores that I manage can release more energy at the moment of the Double 11.

High temperature, burning is not only the willpower of Lumi, but also the energy of the only two employees under her.

The two sisters who had not graduated from high school for a long time in August had repeatedly repeated the texting and telephone bombing of customers who had not yet been evaluated in the background, and made up any reason that might convince customers to praise.

In the summer, the temperature is extraordinarily hot, and the studio’s dilapidated air conditioning and cooling function is not as good as before. The thick bangs stick to the forehead. They are resistant to sex and make up a tender excuse to try to attract customers’ compassion. Unexpectedly, customers have already heard a similar excuse. The two populations are dry and dry, but the harvest is not big.

August was also busy in the heat, and the owner of the garment factory, Lumi, who was contacted by Lumi, told the reporter frankly: “Every year I look forward to the arrival of Double 11.”

The summer of his summer is to pave the way for this year’s shopping carnival: non-stop and meet different Taobao shopkeepers, and won numerous orders for the new 11 new autumn and winter clothing. In the next 3-4 months, the entire garment factory needs to be fully fired and cut into garments. The market is not allowed to breathe a little breath.

Countdown: 30 days

In the blink of an eye, the autumn is getting stronger and the weather is cool, just one month from the shopping carnival…

According to the data of the State Post Bureau, on November 11, 2018, the major domestic e-commerce companies generated 1.352 billion express logistics orders. This huge digital layer is dismantled and the pressure is transferred to the express transfer station.

A year ago, Zhang’s husband and wife took the express transfer station from the hands of acquaintances. This year is the first year they have met the double 11 and looked at the narrow warehouse. Besides worrying, they are more anxiety.

Fortunately, in the month before the double 11, the number of couriers passed by the hand dropped sharply, and the couple took advantage of the free time to calculate how the first pair of 11 entered the battle. Careful calculations, shelves, picking, compounding, packing, and delivery, the staffing of each link is extremely tight, and the wife is calculating the power of the employees, pulling friends and relatives into the office to solve the urgent need.

However, the demand for temporary workers on the day of the double 11 is too great, only the original station