Cover from Visual China
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Xinhua News Agency, Beijing, November 1st (Reporter Liu Yangqi)To further protect minors from e-cigarettes, National Tobacco The Monopoly Bureau and the State Administration of Market Supervision issued a notice on the 1st, not selling electronic cigarettes to minors, selling electronic cigarettes through the Internet, and not publishing e-cigarette advertisements through the Internet.
The electronic cigarette industry has recently ushered in a wave of downsizing.
In fact, as early as three months ago, when the electronic cigarette was the hottest, the industry had already had signs.
At the time, I wrote the joint efforts of Teacher Luo and Teacher Chen, which would have dealt a blow to the industry. Now, in a word.
This world is really interesting.
This article was adapted from the public article of the Buddha Immortal at the end of August. It deleted some of the content about Teacher Luo and retained the industry analysis of e-cigarettes.
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When Mr. Luo jumped out of the pit of the hammer magically, leaving a pile of debt to the back pot man, while achieving financial freedom and entering the field of electronic cigarettes, my heart that has been frozen for many years is beating again.
The state of mind that I have cultivated for many years is about to usher in new challenges. More importantly, as a traditional art lover, I have seen cross talk!
Speaking of the electronic cigarette industry, in front of Mr. Luo, he is just a younger brother.
The e-cigarette industry is about to be subverted by Teacher Luo. There is no doubt about this.
His reality twists the field (This copy is really a devil, listening to more than the comprehension of the novel) will be on the electronic cigarette industry The mud-legged bandits formed a dimensionality strike.
Mr. Luo showed a comment from others when he was in Fang Zhouzi:
He stepped on a shit, but he could make the dog regret it.
Mr. Luo’s history of entrepreneurship tells us that he always does what he wants to do, and then what industry to do is to be extinguished, which is called the fire brigade captain of the entrepreneurial circle.
When the blog fires, I will make a blog, and I will pull a bunch of celebrities to write a long blog to point to Jiangshan, and then the cattle network will disappear. The blog industry has also ushered in a big reshuffle. The new content ecosystem represented by Weibo and WeChat appears. .
When the English training fire was done, Lao Luo’s English training was not done. In the end, the video of all kinds of sultry people got fired. The entire English training industry has not slowed down. Now it has been fully commercialized. .
When the mobile phone is on fire, the mobile phone has been seen. As a result, everyone has seen it. It has successfully affected the fate of countless mobile phone component suppliers. Now the entire domestic mobile phone industry has changed from a hundred flowers to four.
Now, Teacher Luo and Chen have entered the field of electronic cigarettes. I don’t dare to describe this power.
Fear of violating advertising laws.
Maybe there are people who don’t believe that the industry that e-cigarettes are so profitable is how to be subverted by Teacher Luo.
The unbelievers are still ignorant of the cruelty of the world. You don’t know Mr. Luo or understand e-cigarettes.
As a person who provides risk advisory services for many capitals, he has seen countless e-cigarette BPs in the past six months, and has done a lot of adjustments. He is also a lot of loyalty powder for Mr. Luo. I want to say that e-cigarettes are not The teacher stared at it and could still live for half a year. Now it is blessed by Teacher Luo and it will be hard to get to the end of the year.
The shuffling is imperative and has begun.
Now a little bit of brains investors don’t look at the BPs of the e-cigarettes that are not in the head. Everyone knows that it’s going to change, and their own tens of millions of dollars of investment can’t help one later. s brand.
It is recommended to go to Shenzhen to experience this atmosphere.
It’s really too wild, just Ono is not enough.
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Electronic cigarette (small smoke) This industry is all manufactured by OEM. There is no technical threshold. This is not a secret. This is Objective facts in the industry.
95% of the world’s e-cigarettes are manufactured by Shenzhen’s foundries, including JUUL, which is blowing up the sky.
And there are no more than 3 streets for those foundries.
If you really have a heart, go directly to the introduction of various e-cigarettes, especially the technical details, and let go of those sand sculptures (especially a certain home Deceptive copy), ignore all kinds of subjective descriptions that cannot be converted into numbers, read the filtering technology and the core technology of smoke oil, you will find that all are exactly the same.
It’s normal because they may be the two lines of the same foundry.
What is the exaggeration? If the supply chain giant McQuay is on fire, the entire e-cigarette market will follow the sky, from the electronic cigarette avatar to the electronic scorpion monkey.
The picture is too beautiful.
The smoke itself has no scientific and technological content, so what about smoke oil?
Smoke oil has no scientific content than smoke.
I tell you that the tastes of various manufacturers are blowing up. In fact, the perfumers of the foundry have changed the same taste slightly. Many brands are not willing to be so troublesome. They can use other people’s formulas directly. Anyway, all patents are on behalf of the company. Factory, everyone who gives money is the same.
Do not believe that you look at the taste of various brands of cigarettes, all concentrated in those few flavors, what classic tobacco, what mung bean smoothie, what kind of coffee, what sand sculpture cola, what power Red Bull, count the number is So dozens.
Of course, these dozens of products have been proven to be sold by the market. In fact, there are thousands of flavors that have been developed. I tried a coconut strawberry flavor when I went to the last time. The words are hard to come by.
Because the technical threshold of e-cigarettes is lowAs long as you have this awareness, you can lie to a few dollars, you can participate in the degree, and the number of large-scale factories that master the core production capacity.
This leads to the fact that the few foundries are now real uncles. To be precise, their sales manager is the real uncle.
Whether they said to whom to work, they will be assigned to work, who will not give birth to who, and who is the air product, so these people have recently lived in heaven and earth.
In order to please them, the e-cigarette brands are really all-in-one, and sending money is the least creative thing.
A variety of beautiful women, send magical animals, gimmicks, send masters to open the light, send chrysanthemums, countless.
The life of rich people is often so boring and boring.
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When production has no threshold, the core competitiveness of e-cigarettes is the ability to market and expand channels, and the ability to burn more than anyone else.
We say the blue sea in the Red Sea, the electronic cigarette is blood sea.
Speaking of channels, all electronic cigarettes have no control over dealers, because competitors come to higher prices to dig dealers at any time. Some chicken thief dealers are infernal. At the same time, play multiple brands and do the middlemen to make a difference.
You know that there is an app called a free fish. You can search for e-cigarettes on the idle fish. The price will be lower than your imagination. Many disposable cigarettes can be 100 pieces and 7 pieces. Many big-name electronic cigarettes tend to be more normal. The lowest price of the channel is still a hundred blocks lower. The cartridges are cheaper, and they are all genuine. The main reason is that the technical content of this thing is too low, and they are all done by similar foundries. It is really difficult to fake.
Please feel free to buy, many of them are shipped directly from the official warehouse.
How did these things flow out? In particular, it also supports official mailing.
To put it bluntly, it is the dealers of various dealers who hang up, this is not secretly engaged, this is clearly done.
These brands know everything, but they just don’t dare to control it.
Because the dealer uncle is not happy, I can go to sell other e-cigarettes at any time, and some e-cigarette brands are crying and rushing to do it.
Many dealers regard the e-cigarette brand as Kaizi, and the brand side is very wrong, but still have to laugh.
The scene is probably like this.
Abandoning the dealer, let’s talk about the promotion channel, which is even more bloody.
Generally speaking, the main promotion channels of e-cigarettes are all kinds of Internet cafes, bars, KTVs and even small stores. These places are suitable because of the scene and smoking.
The effect is good, it means a lot of price.
Recent Internet cafes, bars, KTVs, and commisers have started making money again, not because the business has improved, but because of the shared charging treasure and the electronic fireworks. Everyone is trying hard to put themselves on their bar, the price is very exaggeration.
The tens of thousands or even 100,000 a month is not a problem, which fully explains.
Industry is the last word.
In addition to various bar counters, there is also an important channel promotion activity channel, such as various live houses and music festivals, which often have many e-cigarette titles and sponsorships.
The bidding for this piece is also very intense. It is not a strange thing to have a 7-digit sponsorship for a well-known music festival.
Even some brands that have just entered, in order to highlight the influence, affect the user’s mind, and pay a heavy gold sign exclusive, very hard core.
Of course, this can’t really affect the user’s mind.
can only prove that you have lost your mind.
The money that burns investors is the biggest one.
There are some smarter ones that burn the investors’ money into their wallets.
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Even if the supply is being picked up by the foundry, the sales are tossed by dealers, channels and second-hand markets. The top is smashed around the neck and the eggs are pulled underneath, but e-cigarettes are particularly attractive to investors.
Aside from a lotInvestors are only going to follow the trend, and the e-cigarette itself is indeed not lacking in imagination.
Nicotine is addictive. Once it becomes addictive, it will continue to buy cartridges, which has proven to be very effective on traditional cigarettes.
The profit of tobacco I don’t think I need to talk more.
Even most brands are losing money, cigarettes make money (of course, the moths of marketing and channels are actually losing money), Just to make consumers addicted, just to generate duplicate purchases.
No one is stupid, and no one’s money is blown by the wind.
Of course, Teacher Luo is different.
Luo’s entrepreneurship is not for making money at all, he once said.
I am starting a business to change the world, not to earn you a few bad money
They are not stupid, but a bit bad.
Many e-cigarette brands are promoting the name of a cigarette that is less harmful than traditional cigarettes.
The hazard is smaller than traditional cigarettes. This sentence is both true and not true.
It is true because e-cigarettes contain only nicotine, do not have the tar produced by the burning of traditional cigarettes, and other toxic substances such as carbon monoxide, and even second-hand smoke is much less harmful.
So if you just take the e-cigarette and the traditional cigarette, thenIt is indeed a hazard to be smaller.
It is not true because the danger of e-cigarettes is very large if the dimensions are elevated to the perspective of the crowd.
The state strongly prohibits minors from smoking. More and more public places are banned from smoking, trying to control the number of smokers. The harm of cigarettes is clear to everyone.
Although e-cigarettes are smaller than traditional cigarettes, the current marketing is to package e-cigarettes into a cool, very fashionable electronic product, which is equivalent to directly lowering the threshold for smoking.
Directly leading a large number of young people and students who would not have been exposed to cigarettes to join the smoking army, but also think that fashion and fashion.
Then it’s not a good thing to go on the road to smoking.
There are also several e-cigarette brands engaged in campus promotion ambassador activities, hoping that students will take the form of part-time work to experience the same way as the campus loan.
In this regard, I am enthusiastic and subtle.
You fly in the sky and wish you a cigarette when you are born.
Many e-cigarettes say that young people are not allowed to smoke, saying that smoking is harmful to health, but in fact there is no threshold for purchase, no matter who you are, you want to buy it.
Don’t install it, make moneyMaking money, addiction is addictive, and it is boring to install public welfare.
Mr. Luo once had a classic statement about this and suggested that colleagues should learn.
If you are a businessman, purely for the sake of money, there is nothing wrong with making money. But always wearing an idealistic cloak, it is too hypocritical to shape yourself to be very pure and pure. I hate hypocrisy.
The e-cigarettes are indeed very good in both perception and concealment. This represents cash, and it means that the students in the past smoked at school and are easily stopped by the teacher. Now they don’t need to stop it. Get started.
As the marketing becomes more and more fierce, some products have also found some rebellious trend endorsements. Many young people are eating this set, coming and coming. The fashion digital is pumping up, smoking is not smoke, it is a kind of spirit. .
The nicotine thing, as long as it is catchy, the addiction will gradually deepen, and then gradually began to pursue a larger dose, and finally will embark on the road of traditional smoke.
In fact, many old cigarettes are really boring if they are not determined to quit smoking.
5.
In addition to the above, the e-cigarette industry is facing a very large overall risk, which is the most worrying of all investors. After all, if only the competition loses, you can also give the opponent a high-profile plug-in, but The overall risk of this thing, can only be done in the best.
Or the brain has a pit.
In fact, the risk is already in force.
The cost of nicotine salt, the important raw material for e-cigarettes, has risen three times. The nicotine is mainly controlled by some real giants and is now controlled.
This is one of the clearest signals.
In addition to the control of raw materials, the official is also drafting a draft standard for electronic cigarettes. In the future, this industry may implement licensing or franchising, and there will be extremely strict product standards.
There is already a proposal that is not known to the truth in the industry. If you have not seen the proposal until now, then you are not suitable for the e-cigarette industry. It is not recommended to participate or invest. I am buying a stock, I am not kidding.
If the proposal is true, then according to this proposal, the entire e-cigarette industry can’t live a few, because the requirements are extremely demanding, or beyond the tolerance of most wild players.
In particular, restrictions on nicotine.
Even if you don’t consider nicotine, the specific technical standards for e-cigarettes can achieve this standard e-cigarette brand(can afford so much money to make generations Factory implementation), no more than six in the industry.
Many investors are now trying to run and can’t run, and the money has already entered.
At the end of the year, the industry is starting to run out.
A lot of e-cigarettes realized that the domestic market is about to be reshuffled and began to desperately go overseas. The results are generally the same except for a few brands.
But this is a good phenomenon. This kind of thing is still a lot of harm to foreigners.
There is a strong rush to go outside.
Even if the brands are still in the domestic market, most of them are choosing low-key, screaming, screaming, losing money, and crying.
Because they know that this is a game that cannot be called, who is calling who beats.
The propaganda of many e-cigarette brands is as sneaky as stealing landmines. Many of the financings are not made public, and even the taboos are especially taboo. They are willing to give money to let everyone not talk.
This is a very smart choice, and a low key can go further.
This industry is suitable for making a fortune.
Then Luo signed Chen Guanxi, and the two masters joined forces to detonate the Internet.
I think this is the fate of the industry.
The above is beforeIn the August content, at the moment when this new regulation appeared, I thought that the entire e-cigarette industry has become an industry that is completely unsuitable for entrepreneurs.
There is a possibility that there will be more stringent regulations, and the threshold will be further improved. Individual players will be brutally wounded.
In fact, even if there are no new regulations, watching the price of all kinds of selling on the free fish, I know that the energy of capital is not so big.
In addition, the electronic cigarette pipe is also increasing in foreign countries. This wild time is gone forever.