The literati label is difficult to dismantle, and the merchant label is difficult to stand.
Editor’s note: This article is from WeChat public account “Tech Planet” (ID: tech618), author Li Xiaolei.
Gao Xiaosong, who has been repeatedly transferred, once again clarified, “I have a good stay in Ali.”
The last clarification was on February 28th. The business information showed that Gao Xiaosong had stepped down as the representative of the Ali music corporation, and the outside world interpreted it as a signal that Gao Xiaosong left Ali.
“I have not left Ali and will not leave in the future.” Gao Xiaosong, who ended the Alibaba annual meeting on the same day, said on Weibo that he has been in 2016. Retired as Chairman of Ali Music, Chairman of the Ali Entertainment Strategy Committee, responsible for the internationalization of Ali Entertainment.
There is no doubt that “Ali” has become the most professional label of Gao Xiaosong at this stage. In Ali’s business empire, Gao Xiaosong bears the introduction. The responsibility of entertainment resources and strategy development. There are even rumors that Ali has offered him an annual salary of 6 million.
Gao Xiaosong, a 50-year-old musician, added the title of Chairman of the Dachang Strategy Committee. It is undoubtedly the typical representative of the music circle and even the entertainment industry, taking the lead in transformation and continuing to cross the border.
When I looked back, at the age of 24, he wrote “You at the same table.””, debut as a campus folk musician, and is well known to the outside world.
In the past 26 years, Gao Xiaosong was a pioneer of campus folk songs. He has transformed himself into a music company and posted professional labels such as directors, screenwriters, talk show hosts, producers, etc., including Sina and Ali. Such a big Internet company took office.
Gao Xiaosong, who has always claimed to be an “intellectualist”, has explored a different way of realizing the content. While pursuing “poetry and distance”, he has repeatedly extended his tentacles in commercial rivers and lakes.
Atypical businessman
Gao Xiaosong is not a businessman in the traditional sense. More often, Gao Xiaosong is using his personal influence and business value to realize the content.
Looking back, Gao Xiaosong’s first two “investments” were bet on the music. In 1995, after hearing a satisfactory song sample, Gao Xiaosong knocked on the door of the music teacher Ke Xiaolei (original name Xiao Ke) in the middle school in the middle of the night, saying that he would like to record for the other party.
In 1996, Gao Xiaosong, who was cherished, met with Shu Shu, and finally started a business exploration and started a record company.
Gao Xiaosong once recalled on Weibo, “You (Pu Shu) came to me to sell songs 20 years ago, I said that you sing so well, why don’t we invest in you to record? You said you want to sell songs and money. Do it yourself. Later we set up wheat field music for you and bring you to this mixed circle.”
Gao Xiaosong has brought many people into this “mixed and mixed” music circle, and the old wolf is one of them.
Gao Xiaosong once said on the show that the old singer of the “Same at the Table” singer earned 8 million, and he earned only 800 as the songwriter.