On October 31, WeChat officially launched the “near-push” marketing plan. Merchants can use the “near-push” to place advertisements in the potential shop-to-shop group with the storefront as the center and 3 km radius, and get social scene exposure and familiar population monument. Blessing, increase the probability of planting grass.
Text|Daily Business Highlights
WeChat goes online and pushes nearby, and the ads in the circle of friends are closer to life
On October 31, WeChat officially launched the “near-push” marketing plan. Merchants can use the “near-push” to place advertisements in the potential shop-to-shop group with the storefront as the center and 3 km radius. And the population of the population is blessed to increase the probability of planting grass. This not only provides a huge traffic platform for small businesses, but also means that the ad conversion rate will increase.
For a long time, the advertising target of the circle of friends is mainly automobile, 3C products and luxury brands. According to the statistics of the official account of Tencent Advertising, in the first two quarters of 2019, brand advertisements almost occupied the top 10 of the most popular circle of friends. Although the WeChat friend circle advertisement can effectively reach the user, there is still a problem that the advertisement delivery accuracy is low and the delivery threshold is too high.
Cheap is a big advantage of “near push”, users can choose three packages, and a minimum of 2,000 yuan can start a 30-day launch. For catering businesses, the “near-push” advertising approach is closer to the consumer’s offline life circle than …
Editor’s comment: WeChat has always been careful about the balance between advertising and user experience. Previously…
This article is from the paid section “Daily Business Featured” – October 31 Day
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