Joining Ali’s “Liating” to enter the new home retail
Recently, the 3D officially announced that it has received a 500-yuan C-round investment from Alibaba, with an estimated valuation of 2.8 billion. Cai Zhisen, founder and CEO of 3D, said that the financing will be mainly used for the continuous development of IT products.
At the same time, in the three-dimensional C-round financing and new strategy conference, the company officially proposed a new strategy of “one body and two wings”. Founder and CEO Cai Zhisen said that the integration of the two wings is the “engine body with the core of IT technology”, and the two wings are separately explored in the direction of new manufacturing and new retail, which gave birth to the S2B2C small package B product distribution. Platform, and F2B2C’s new retail new manufacturing marketing platform. The marketing platform takes the renderings as the core and lays down as the carrier, which generates high-quality content to reach consumers and brings traffic to offline stores. The distribution platform uses designers as the core for product distribution.
Guangdong 3D Home Information Technology Co., Ltd. (referred to as 3D Home) was founded in 2013. The company cuts in from SaaS software, focusing on the digitization of the various nodes in the home industry, and enhancing the synergy between different roles in factories, stores, designers and other industries.
The company has formed a SaaS tool matrix system including 3D home cloud design system, 3D home cloud manufacturing system and numerical control system. The company’s customer base covers over 4,000 factory users, 25 home building materials listed companies, over 1 million designer users, and over 500 front-end integrated cooperative enterprises.
The 3D home has been positioned as a toB service provider. According to Cai Zhisen, this cooperation with Ali “lying the flat” is equivalent to extending the business to the C side. Specifically, the 3D home will start from the front and back of the product, design tools, offline stores, etc., through the original business center and the “lying flat” new retail workbench and brand marketing and other tools to make the entire company’s products once Re-establishment of ecology. Three-dimensional home CTO Yang Xiang said.
“Orange to Life” as a sample project built with Ali “lying flat”, the first store has opened in Qingdao. “Orange to Life” is a multi-brand offline retail store like Suning and Gome. The store has gathered various suppliers, and also configured three-dimensional home software to carry out intelligent shopping guides for customers to complete design work. On the online side, creates high-quality content and reaches consumers through the flat app/lying channel, and then based on LBS to bring traffic to offline stores , eventually leads the customer to complete the purchase. It is reported that three to five similar pilots will continue to be rolled out this year.
A week ago, another star startup in the home improvement field, “Coca-Cola”, also announced D+ round financing news. After the investment, the valuation exceeded $1 billion, becoming the new unicorn in the industry.
The Cool House platform was created inIn 2013, we mainly provided a large amount of materials (three-dimensional models of apartment and furniture) and SaaS design tools for 10 seconds of rapid rendering for home improvement designers. The first solution was what we thought of. The platform users mainly included building materials/home improvement enterprises and independent design. Teachers, owners, etc., revenue mainly comes from two parts: account subscription fees (Pro users, enterprises) and platform advertising.
The data shows that the total registered users of the Cool Jiale platform exceeds 25 million, including 8 million registered designers. The platform has accumulated more than 200 million home design solutions and cooperated with more than 16,000 brand enterprises. Overall, the development of Cool Carre focuses on home design software, and the financing has been mainly used to increase investment in software products.
In contrast to the three-dimensional home, the outside world used the term “ambition” to describe the company’s development strategy. Cai Zhisen said that “ambition” is the performance of the three-dimensional deep-growing industry. The company will not become a product brand in the future, but will become an industry platform and become a tool platform, a traffic platform and a trading platform for the home industry. He repeatedly emphasized that the development of the three-dimensional family is: to improve the efficiency of the industry. In Cai Zhisen’s view, 3D Home and Cool Carre are two completely different companies: based on the B-end, technology-driven marketing change. More want to be a problem in the industry “tools to solve suppliers.”
Overall, the combination of traditional industries and digital technology will bring about a significant increase in efficiency, and may even result in the birth of new species. Alibaba’s strategic investment three-dimensional home, in addition to capital blessing, will use its full-link digital capabilities to help the home industry create a more complete “digital ecosystem” and then “help the home industry Create new patterns and create new possibilities.”