Adaptation or originality, can the amateur observation class work variety show a dark horse?
Editor’s note: This article is from WeChat public account “Entertainment” (ID: huayufunds ), author: meow sauce.
Just last week, after observing the theme of the variety of love, I finally got to the workplace – Tencent video’s homemade variety “Emotional Offer” was launched.
The variety show is the first real-life reality reality show of Tencent Video. 5 students and 3 women from well-known law schools have entered the society from the campus. Under the guidance of 4 agent lawyers, they have experienced a month of internship and completed the test of the subject. In the end, I vie for 2 rounds of positive places.
It is worth mentioning that, in addition to this focus on the legal industry The heart of the offer, followed by a large wave of professional careers in the professional field will be launched.
If Aiqiyi will launch “Gold Intern”, it will show the process of thousands of intern workplaces in the background of well-known domestic entertainment companies; Mango TV will also launch a new variety “Boss’s curse” In the form of reality shows and observations to show the magical workplace relationship between the boss and the employees; and the Oriental TV’s “Lass is coming”, each issue will invite three CEOs to observe the VCR in the workplace from the perspective of employees.
Focus on a new generation of young people,“Amateur + Observing” Workplace Variety is a new move
In fact, reviewing the development of China’s TV variety, the workplace-related variety shows have been around for a long time.
In 2003, CCTV Economic Channel launched the program’s large-scale human resources program “Absolute Challenge”, which aims to give job seekers real career development opportunities.
In 2006, CCTV launched a national commercial reality show “Win in China”. The winners can get a large amount of venture capital provided by the company, which leads the trend of universal venture capital to some extent in 2017. It has also sparked heated discussions about “who can win in China in the era of surplus?”
In October 2010, “None of you” was broadcasted on Tianjin Satellite TV, eachThe 12 senior executives will judge and select the candidates, and give the newcomers real employment guidance, psychological grasp and workplace advice.
In December 2012, China Education Television launched a large-scale workplace reality show called “Career Jobs” to help job seekers treat themselves and the workplace correctly, and provide employment opportunities for diverse career elites.
However, a large number of homogenized programs made such programs gradually become the yellow flowers of yesterday. Subsequently, the star joined the battlefield of the workplace variety, “reality show” became a new point of view.
In 2015, Anhui Satellite TV launched the reality show reality show “Hello! The rookie, let the star take off the aura of the big coffee, incarnate the “little rookie” into the workplace to experience the life of ordinary office workers.
In 2015, Zhejiang Satellite TV launched the large-scale original professional experience reality show “Challenger Alliance”, which extracted professional scenes and game settings from different occupations, allowing artists to participate in the workplace to complete tasks.
In 2017, Hunan Satellite TV launched a business experience program “Chinese Restaurant”, which consisted of five stars and formed a youth partner to run a Chinese restaurant abroad.
But the highlight of this kind of program is obviously that the star is not the workplace, nor can it give the audience a real inspiration for the workplace. With the classics such as “Career to Work” has become a yellow flower yesterday, and a new generation of young people step into the workplace, “996” and “007” have become hot topics in the society, and the workplace has become the main framework for the lives of young people in the contemporary era. Satisfied with a single form of presentation, the variety of variety shows began to evolve in both content form and voice.
On the other hand, with the hits of variety shows such as “The Signal of Heartbeat”, “The Little Boy of My Family”, “Romantic Travel of Wife”, “Observation Variety” is popular, causing the public to pry into the psychology. It satisfies the public’s analysis of the life of a star or a good person, which triggers emotional and life problems, and also resonates with the audience. Nowadays, the “Reality Show+Observation” model has also extended to the workplace variety, shifting the emotional foothold from the star to the real workplace, and this kind of “Amateur+Observation” reality show variety has become a new content. Transformation of the vent.
Adaptation or originality,Can the amateur observation class work show be a dark horse?
The market for workplace variety shows is a blue ocean. Based on the data of the “2019 Graduate Employment Market Boom Report”, the number of college graduates nationwide has increased by 130,000 compared with 2018, a record high, and the perception of employment pressure in 2019 graduates is more obvious than last year.The employment situation is difficult to account for 88.10%, an increase of 5.30% year-on-year. The overall job search for college students faces challenges and opportunities.
These post-95s young people often overlap with network variety users.
When the domestic career variety was stagnant for various reasons, the Korean variety show played a variety of tricks. “Super Intern”, “Problem Boss”, “Essence of Omnicom Intervention”, “The Boss’ Ears Are Ears” and so on have achieved good results.
Tencent’s “Emotional Offer” is also a high-profile variety of copyrights bought from South Korea: “The birth of new staff: goodpeople.” Although the variety is dominated by the “Amateur Workplace Variety”, the model still uses the general framework of the observation variety, that is, the combination of “reality show + studio” and “acting + watching” mode. The variety is also highly praised in China, with a score of 9.5 points.
Star observers are obviously not the focus, and their special occupational ecology makes them lack basic understanding and empathy for the general workplace. Papi Sauce shared his first job after graduation, and chose to resign only after half a day. Zhou Zhennan’s understanding of the workplace was obtained by the company’s sister: the station was filled with green plants and the words were drunk. The milk tea steamed his face; He Wei and his friends got the job of the host for the first time to go to the interview – and this is obviously not the common life of ordinary people, and their professional success is not universally referenced.
The most important thing about the amateur observation variety show is to arouse the audience’s sense of resonance, and this drop point obviously falls on the amateur guests.
The continuation of the Korean version of “goodpeople”‘s “Emotional Offer”, although after the broadcast has received a lot of attention. But what followed was the slogan of the original fans and law students.
The biggest dissatisfaction of the original fans on the show is that the “Impressive Offer” is a copy and copy of “goodpeople”, whether it is an office scene, an imitation of BGM, or a comparison of people. The Korean version of the variety is the emotions and stories of ordinary people, so the audience feels the same. However, the local version of the original version of the variety of art has erased the truth and details, only to retain the story and dramatic conflict, obviously can not convince the audience to see the real growth of the newcomers in the legal profession.
The French student’s spit is that the offer of the “Jintiancheng” of the law firm is not enough “heart-beating” and dissatisfaction with the chosen guests and tutors.
The Korean version of “goodpeople” is a high-intensity competitive workplace show. It is a “fairy fight”, how a group of outstanding people stand out in the fierce competition; but the local version is also criticized, perhaps the program group The intention is to show the status of most law students when they first enter the workplace by selecting several law students with more academic backgrounds. However, for the legal profession, the academic background is also a Intangible assets that cannot be changed; for the average audience of laymen, the legal profession also means elites and high expectations. The adaptation and selection of this item does not know whether it is correct or not.
But from another perspective, the program has just aired a period, and most of the viewers have turned their attention to variety shows and amateurs, not the content of the program and the program itself, and the case itself is still very Does the topical “cyber violence” mean that the content of the program does not meet the expectations of the audience?
If the “Emotional Offer” does not allow French students to feel empathy, gain inspiration, or resonate with the general audience, then this program must fail.
In the current lack of domestic variety art, some platforms have chosen to purchase the copyright of foreign variety, which is understandable. But even if you buy copyright ideas, localization adaptation is also a top priority. In addition, the essence of the original variety is equally important. It is not just the mode to learn to imitate, but more about thinking about what the audience likes about the show. The learning model is only a representation. There is no way out for “Chineseization”. Deeply digging the core is the way to create.
In the current variety market where online games are rampant, and the explosion of the variety market is difficult to find, the outbreak of the variety observations in the workplace is expected, but relying on the Korean variety model to develop the local variety, there will be the next variety of dark horses. It is still difficult to predict that the situation of serious homogenization and difficult quality will be caused again.