This article is reproduced from the public micro-channel number: seventy Biography (ID: qishiliezhuan), Author: significant Yue, head of FIG. Source: Vision China.

Short video at night, not long after being attracted by a seductive information flow advertisement, the title is called to soothe your lonely soul in the middle of the night, but after the opening, there is no teacher Cang or Ozawa, only a facelifting face The girl is there to stimulate the ear mold, and then makes a sound that makes people sleepless.

When listening, the posture should be stressful. Both hands cannot be placed on the mobile phone. After listening for a while, adjust the position of the lower underwear. If you accidentally enter the Sage moment, it is just that you are vulgar, and the platform does not.

I have always believed that the person making this advertisement is cultural. When three of the four great talents in Hong Kong did the “Tonight’s No Defense” program, they always used similar tricks to make it cheaper for female guests. Lin Qingxia came to stare at her ears, and she also had some parts of the woman and the ears. Just like a man’s nose is connected to some parts.

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Some people with a little common sense can see that Litchi FM does not succumb to the high content security risk caused by advertising and encouraging content. Is it not afraid of itself?

Of course, I am afraid, but there is no expansion.

Because these can attract some users and controversial content, Litchi FM was removed twice in 2019, once in the Apple App Store for 28 days in 2-3 months, once 6- In July, the Apple and Android app stores were deleted for 30 days at the same time. In other words, in the days when you didn’t see seductive ads, Litchi FM could not be downloaded.

The back of the radical strategy, mainlyOriginated from the industry’s second child wants to grab the front of the boss, go to the United States to go public.

Beijing time on October 29, Lichee FM officially submitted an IPO application to the US Securities Exchange (SEC), the title of the first overseas online audio is bound to win.

To be listed, there must be bright data. Since it is not possible to shake the status of the industry leader Himalayan FM in general, it has to tell investors about the growth. These seductive advertisements and platform contents have caused Litchi FM to break through 46.6 million in the first three quarters when it was frequently removed. This is an increase of 26.7% from 36.8 million in the same period of last year. It seems that it is late at night. There are still quite a lot of lonely people.

The content of these teasing public minds is mostly done by the small minds of the minds. With the growth of users, the monthly active anchor of Litchi platform in the third quarter of this year reached 5.7 million, an increase of 12.3% over the same period of last year. To conduct voice live broadcast.

The strategy of paying for KOL to guide knowledge payment in the Himalayas is different. The lychee that focuses on the UGC content strategy has been slogan “everyone is the anchor” since its inception in 2013, but what does everyone broadcast after the anchor? Attracting system recommendations and users’ love can be discussed.

The same as the United States listed in Momo provided a path, relying on strangers to socialize, about X artifacts to accumulate users, live broadcast became the main source of income for Mo Mo. Litchi FM is slightly integrated, and the use of voice live broadcasts to drive the platform audio interactive entertainment paying users to increase significantly, thereby achieving the overall profitability of the platform.

The prospectus shows that in 2017, Litchi’s revenue was 450 million, with a loss of 150 million; in 2018, Lichee’s revenue was 800 million, with a loss of 9.3 million yuan; in the first half of 2019, Lichee’s revenue was 490 million, with a loss of 56 million, but sprinting IPO The season. Lichee’s single-season revenue was 330 million, a year-on-year increase of 72%. Among them, sales of virtual gifts to audio entertainment products accounted for 99%, and advertising and other revenues accounted for 1%.

Out of curiosity, I specially downloaded the lychee FM to the live room.