If the takeover is successful, Google benefited
Editor’s note: This article is from the micro-channel public number “arterial network” (ID: vcbeat), Author: Liuzong Yu.
Just a few days ago, the gossip of Google’s parent company Alphabet’s acquisition of Fitbit (NYSE: FIT) was already hit by the media. On Friday, this rumor became a reality, and Google and Fitbit simultaneously released news, announcing that a final agreement had been reached.
Fitbit was acquired by GoogleLLC for $7.35 per share for a total value of approximately $2.1 billion. The transaction is expected to be completed by 2020, subject to customary closing conditions, including approval by Fitbit shareholders and regulatory approval.
In recent years, the market gap between Google and Apple in the field of wearable devices has widened. At the same time, Chinese brands Huami (Xia Mi) and Huawei have achieved gratifying results after years of deep cultivation in this field. The acquisition, disclosed on Friday, represents a lineup of Google that will enhance its wearable hardware products.
According to the IDC report, the top five wearables in Q1 in 2019 were Apple, Xiaomi, Huawei, Samsung and Fitbit. As Fitbit is squandered by Google, Google will face a strong challenge to the top four.
In the 2019 Q1, the top five wearables were Apple, Xiaomi, Huawei, Samsung and Fitbit
arterial network recently just to gradually hot wearable market to do the analysis, the article can click on ” Under apple, Chinese rice, Huawei refilling 14 months from the investment, health wearable device back to the fast lane” reading In this article, you can get a preliminary understanding of the current development of the wearable market.
Which is Fitt
Fitbit is a very important player in the field of wearable devices, and Jawbone (which has been liquidated) is considered a pioneer and benchmark for wearable devices.
In March 2007, Fitbit was founded in San Francisco and has been in business for 12 years. In 2009, Fitbit introduced a wearable wrist device, the first generation of FitbitTracker, before the smart watch. This product has been well received since its launch, and with the help of message reminders, motion tracking, etc., it has been popular in North America in less than three years.
According to NPD’s market report for fitness tracking equipment surveys in the third quarter of 2014, Fitbit’s market share has reached 69% – far exceeding the 14% share of Jawbone, the second-ranked.
At this time, Apple, Huami, and Huawei have not yet entered.
Fitbit became listed on the New York Stock Exchange on June 18, 2015, becoming the first share of wearables. On August 5, 2015, Fitbit’s share price reached a historical peak of $51.90.
However, after Apple introduced AppleWatch in 2015, the market has changed. Apple has been working for its A