Music on the Internet platform
Editor’s note: This article comes from the WeChat public account “Rhinocers Entertainment (ID: piaofangtoushijing), author Kudo, editor Park Fang.
As China’s pan-cultural entertainment industry enters the era of full payment, the online music market has ushered in the best era.
Music has long been an indispensable part of young people’s entertainment life. The needs of users have made the Internet music platform gain a new round of development. They not only listen to songs and socialize as music players. , creation, entertainment and more.
The Internet platform has also completed the reshaping of the industry pattern. Tencent Music Group has become a super giant with its strong copyright advantage. Netease Cloud Music has taken the second place with the platform attribute of “Music + Social”.
However, the music platform of the Internet platform has never been calm, and the online music market still has a lot of room for competition. For example, the vibrato grabs the short video tuyere, and the music is quickly released out of the circle with strong communication properties. With the fire, “Mang”, “Wolf Disco” and other vibrating divine Comedy; B station with a strong sticky community atmosphere, Let a lot of secondary music, ancient customs and other niche music have a platform for concentrated creation and dissemination.
In recent days, both the vibrato and B stand on the music side, and the parent company’s bytebeat is developing a new product called “Music Gang”, trying to create an exclusive music copyright platform; The “Music Star Program” was released to support high-quality music creators. Their entry has become a new variable for stirring music and rivers.
Shaking, B station incoming, are all deeply troubled by copyright?
Copyright issues have always been the core of the online music platform. Under the general trend of legalization, the platform competition has become more copyright. And by virtue of Tencent’s resource advantages,G-size-val=”680,408″>
But the shortcomings of Netease Cloud Music are also obvious. In addition to more and more music copyrights being taken away by Tencent Music, the cost of content has increased dramatically, and the commercial liquidity of Netease Cloud Music is relatively weak. Test water and electricity companies, live broadcast and other fields.
The most exciting news for Netease Cloud Music this year is to solve the problem of capital flow. Ali invested 700 million US dollars to make the chips behind NetEase cloud music increase a lot.
There is always wind and rain in the rivers and lakes. Is it a storm or a rain? It is subject to subsequent observation.