Production capacity to the network movie
Editor’s note: This article is from the micro-channel public number “puffer Film Archives” (ID: htysda), Author: cookies, screenwriter: Xie Weiping.
On October 23, 2019, the 5-year-old online movie ushered in a new life, officially changed its name from “Internet Movie” to “Internet Movie”, which became the same title in the industry. Not only is it so simple to change its name, but behind the name change is the new expectations given by the official, platform and practitioners to online movies, and the production of high-quality cultural creations on standard cinema movies. Online movies are now at the turning point of the industry, getting rid of the stereotypes of the past, and using the fine-minded thinking to develop, produce and promote online movies to become an industry consensus. Therefore, “reducing quality and improving quality” has often been mentioned in the first China Online Film Week. a word.
actually Before the name change, the industry was carrying out the reform of “reducing quality and improving quality”. The number of online movies on the line has dropped sharply from 2,463 in 2016 to 438 in the first half of 2019. The reason for this is, on the one hand, the stricter regulation of policies, the inability to access online movies that do not conform to mainstream values, and the fact that video platforms are actively changing, reducing subsidies for low-quality films, and tending resources to quality ones. The head of the online movie.
Many practitioners believe that the dual regulation of policies and platforms will make low-quality online movies completely lose their living space. In the past, the types of online movies were narrow and the subject matter was homogenized. Under the literary and artistic creation mechanism led by the state, the emergence of realism films such as the “Great Earthquake” may become the new blue ocean of online movies.
Of course, the reform is not done overnight. The biggest problem facing online movies is the shortage of talents and the lack of stories. Some people in the industry believe that online movies will not be able to usher in at least three years. overall enhancement.
De-capacity online movies
From 2014 to 2019, the past big online movies, after nearly five years of barbaric growth, finally ushered in a revolutionary sense of change. At the first China Online Film Week, the term “Internet big movie” officially became a past tense. The whole industry reached a consensus and used “network movies” to refer to movies released on online video platforms.
Although only one “big” word has been reduced, the determination to reflect the online movie industry is quite different. Li Jie, head of the Ali Entertainment Film Business, said in the group interview, “When you call online movies, you must improve your creativity.