This article is from WeChat public account: Chinese entrepreneur (ID: iceo-com-cn), reporter: Gao Huanhuan, editor: Ma Jiying, photography: Shi Xiaobing . The title of this article is from the Chinese Entrepreneur Magazine.
Bao Caisheng, who has always wanted to make a lot of money and “sneak a sneak peek at his happy days,” had to make a major effort in the past two or three years on the fight against fakes. At least ten years old.”
People are not much.
As the founder of Baohong, a brand of online red pastry, Bao Caisheng feels the same.
After more than ten years of establishment, Bao Master insisted that he only did direct business and did not join. At present, there are less than 50 direct stores in the country, but the number of cottage stores in the country has reached more than 1,000, and even Bao Shi, who was founded by Bao Caisheng. The danger of the brand eating. Bao Caisheng, who has always wanted to make a lot of money and “sneak a sneak peek at his happy days,” has to make a major effort in the past two or three years. “The fakes have made me old, at least ten old.” year old”.
Bao Caisheng’s hometown is Zixi County, Jiangxi Province. It is known as the “Hometown of Chinese Bread”. Bao Caisheng began to make cakes in his teens. In the 1980s, he was in Jiangsu, Henan, and Anhui. Waiting for more than a bakery. In 2004, he and his wife came to Beijing to develop, and took the name of their own surname “Bao” to create the “Bao Master” brand, which is regarded as an early personal IP. Beginning in 2014, Master Bao went out of Beijing and opened stores in Tianjin and Shanghai. In Shanghai People’s Square, because the address location is special, the guests of Bao Shifu’s pastry line up to the subway, so that the master of the red body with a red body is bursting red from an ordinary pastry brand overnight.
At present, the overall valuation of Bao Shi has exceeded 1 billion. In 2017, the funds of hundreds of millions of yuan have been lying in the bank, “there is no money for a penny.”
But in 2019, he felt slowed down. As the state strengthens the protection of intellectual property rights, “the atmosphere has changed.” Bao Caisheng introduced that the current court decision has been speeded up. In the past, the court decision usually took one or two years, and now it is three or four months. “If it is not in the context of the state’s protection of intellectual property rights, it is difficult to fight off, and it is relatively easy now.”