If you don’t do AB comparison, it’s hard for normal people to find out: Volkswagen has changed the standard.
In September of this year, with the world premiere of the first mass-produced pure electric vehicle ID.3, the 10th logo in Volkswagen’s history was officially unveiled. The most important feature of the new logo is the completely flat design style. The original three-dimensional mass logo was replaced by a simple design that better met the realities of the digital age.
(Left Old Right New)
If you look closely, you will find that the bottom of the “W” is no longer connected to the round frame in the new logo, in order to create a lighter, younger texture. The reduced width of the rounded frame allows the new logo to be smoothly integrated into the new element of the Volkswagen Plane VI, the “Rhythm Wireframe”. The application of “Rhythm Wireframe” makes the Volkswagen logo no longer need to be displayed in a fixed position as before, and it is more suitable for flexible and dynamic digital media display.
After more than a month, Volkswagen brought the new logo to the “second home” China. With the arrival of the new image of “retrofit”, there is also a complete lineup of the entire Volkswagen ID. Electric family. Starting this evening, Volkswagen’s more than 13,000 entities in more than 2,100 dealers in mainland China will be replaced by new logos. This process will last for several months, and there will be updatesVolkswagen’s complete set of VI systems and stores “painting style.”
In other words, next year, even if you still “face blind” can not recognize the new logo, it is easy to find the new face of the public – this old friend.
If these are not enough to highlight the “second home” style, then the world’s first new pure electric SUV model ID. First sight, and the first appearance of the domestic ID.3, plus ID. series within 12 months The domestic news should be enough to show that this “traditional” giant car company has stepped into the era of intelligent electric.
ID. At first sight, this Sino-British hybrid name is a bit confusing at first glance. Overseas, it will be given the name ID.4, just one digit higher than the first production ID. series electric car ID.3. Although ID. was first seen wearing a yellow-blue two-color camouflage coating, but from the ID.3 representative of the Volkswagen electric car design language, it is not difficult to brain up ID. First appearance and shape. Again, this is the first appearance of ID. First Look/ID.4 on the world, and it was the first time that Volkswagen unveiled its debut in a Chinese model.
Of course, the ID of the camouflage. It is still mysterious at first sight, not only the car is completely invisible, nor any performance or parameters announced. From the field observation, it is estimated to be about 4.6-4.8 meters in length and is a standard medium-sized pure electric SUV. The charging interface on the rear fender faintly reveals the ID. First seen on the MEB platform, Volkswagen is a new vehicle platform specially developed for pure electric vehicles. From now on, the electric car with the new logo of the public will draw a line with the “oil to electricity”.
ID. Initially, it is infinitely close to mass production, and Volkswagen says it will be mass-produced within 12 months, that is, less than a year after the official release.