This article is from WeChat public account:A bear has something to say (ID: Axiong19831983), author: A bear, from the title figure: Oriental IC

In the last week, there were media reports that Tencent’s short video product hot pot video was abolished as a whole.This product has been given high hopes, but it is now unsuccessful and forced to abolish. Tencent in the short video, in fact, spend a lot of money, in order to fight against the vibrato, to seize the short video market, began to push micro-vision in 2018, and also on-line flash coffee, QIM, DOV, MOKA konjac, MO sound More than a dozen short video apps such as Yoo Video. But the effect is average. And the vibrato is skyrocketing around the world.

Many media say Tencent has no short video genes, and it is doomed to fail. But in fact, this conclusion is somewhat arbitrary. Although Tencent’s original products are generally effective, Tencent is actively investing in related companies in the field of short video, such as fast hands, talks, pear videos, cat cakes, etc. Overseas, the investment in short videos is also very good. The total number of entertainment companies including short video invested by Tencent at home and abroad has exceeded the total number of core game projects.

Tencent’s overseas short video investment

The data shows that Tencent’s entertainment investment, including short videos, is mainly concentrated in Asia and North America. Not only a large number, but also a wide range of areas, deep into information, short video, audio, content community and other subdivisions.

On October 30, 2019, Karan Bedi, CEO of the Indian version of “Iqiqi”, the video player MX Player, said that Tencent has been awarded its A round of financing, amounting to $110.8 million. MX Player has 175 million monthly active users and nearly 300 million users worldwide. In 2018, MX Player launched a video streaming service that also integrates Gaana, India’s largest music streaming application.

In addition, Tencent has also invested in India’s daily news application NewsDog, which is one of the main modules.

Tencent is investing more than US$20 million in Ookbee, Thailand. Ookbee was founded in 2011. At first they were just a platform for providing e-book services. Later, they gradually began to let users try original content on their platforms, including comics, novels, and short video sharing. To date, the Ookbee platform has more than 8 million users, covering Thailand, Malaysia, the Philippines, Indonesia and Vietnam.

Tencent also invested in the overseas version of QQ music Joox, ranking first in the Hong Kong, Malaysia, Indonesia, Thailand and other regions of streaming music software. Invested in Spotify, the world’s largest streaming music service provider. In February 2019, Tencent led the US Red Bar to the Reddit D round of financing for US$150 million.

Tencent Overseas Entertainment Investment Play

wide range:

From the perspective of industry distribution, Tencent’s investment layout is very wide, including games, entertainment, e-commerce, etc., involving more than 20 subdivisions. Taking entertainment as an example, it involves many information lines such as information, short video, audio, content community, music, reading, and animation. In 2018 alone, Tencent’s investment in entertainment has been more than 40 times at home and abroad. The investment segments include media and reading, video, animation, film and television.

As the innovation workshop flies in the article “Where is the opportunity in India”, it refers to Tencent’s overseas investment strategy: “Tencent’s strategy is to invest in the head, as long as it is a leading company in the market, regardless of In the field, there is an opportunity to participate.”

no holding:

In terms of investment style, Tencent does not take the lead, does not control, and is more involved, mainly in the local market. In 2018, Liu Chiping, president of Tencent, said at Tencent’s IF Investment Conference: “Tencent has done something wrong with its investment choices. It can not only let Tencent specialize in its own business, but also establish an ecological chain through partners. At the same time, Tencent can also create a lot of value for the invested company and promote the overall development of the industry.”

Like financial reporter Fang Gongyi Liu, when analyzing Tencent’s investment method, he mentioned: “Tencent is more like a layer of investment, coreIt is “social + content”. The closer to the center, the stronger the control of Tencent. In the far-reaching field, Tencent adopts a minority-based investment approach to build the ecology, export basic capabilities to partners, and then gain access. Opportunities in new areas, which complement Tencent’s connectivity strategy.

betting big:

The entertainment companies of Tencent Investment are particularly willing to spend money. Long-term continuous investment in promising projects. Tencent, the content platform in Thailand, voted twice in a row. India’s streaming media Gaana, and related company Gaana, Tencent are involved in the investment.

The overseas investment layout of the giants

In addition to Tencent, the most favorite overseas investment is Ali, and the rest are like byte hopping, gathering age, Baidu, Mo Mo and other companies, all have different levels of layout.

Compared with Tencent, Ali prefers to invest in e-commerce, payment, business services and other circuits, which has a solid and reinforcing effect on Ali’s core business. The first logic of Ali investment is the investment project, how to “combine, complement or strengthen with the parent business.” Therefore, the control will be much stronger than Tencent. Ali invests all over the world, investing in popular areas including Singapore, Malaysia, Indonesia, the Philippines-based Southeast Asia, Israel, the United States, India and other countries and regions, with a focus on layout.

Bytes are making more and more overseas investment and acquisitions. At the end of 2017, the US social media application Musical.ly was acquired for $1 billion. It has also invested and acquired the Indian news aggregation platform Dailyhunt, the American mobile short video creator community Flipagram, the mobile short video application Vshow in the Southeast Asian market, and so on. In March 2018, YY gathered in the era to complete the seaA wholly-owned acquisition of BIGO, a live broadcast platform. The big boss behind Bigo Live, the hottest live broadcast company in Vietnam, is actually a gathering time. CEO Li Xueling controls YY live broadcast and tiger tooth live broadcast. He is also the CEO of Bigo Live.

Different companies have different styles and layouts. But there is no doubt that Chinese capital will go faster and faster.

This article is from WeChat public account: A Bear something to say (ID: Axiong19831983) , Author: A bear