Author | Clarification
Title map | Read the WeChat public account
This morning (November 4th), the public letter of the founder of the public is released by the founder of the sixth (Zhang Lixian) “Help from the library”, the letter mentioned that the library in Shunyi District of Beijing is facing relocation, hoping to raise a group with the help of readers. Funding, and vacating at least one-third, preferably more than half of the cargo space, in order to facilitate the smooth progress of the relocation. The way to raise funds is to sell 20% off the entire line of books, except for a very small number of booked and cooperative products.
After the article was issued, it quickly fertilized, and the circle of friends was full of Wenqing passion forwarding, and the reading volume quickly exceeded 100,000.
In the face of the growing concerns and inquiries, at noon, the sixth child published an article in the personal public number “The long water reversal is over”, added a note.
Key points: Not to survive, just want to earn more, you do not need to deliberately place orders; the library is still facing many other problems.
Image Source: “The long water reversal is over”
When these two letters came out, did the books read in the library be sold out? The “Recruitment from Reading Library” article was selected as the top two comments, bothAsk how to buy:
Image source: “Help from the library” message area screenshot
Under the long water reversal is over, you can see that everyone is buying hot:
Image Source: “Long Water Reversal is Over” Screenshot of the message area
Tiger sniffing care: How difficult is it to read the library, and what is the effect after the letter of help?
In the face of the tiger sniffing inquiry, the staff in the reading library responded: “We only saw various screenshots (purchased by the readers), but the data in the background has not been well organized, so we can’t report it to you.
The library staff repeatedly stressed that the things that the library wants to express are all in two letters. The dialogue with the tiger is only a thank you for the media’s concern, not acceptance.visit.
Finally, Tiger Sniffs got the information from the library:
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The relocation of the warehouse is a normal business operation.
2. The location of the new warehouse has not yet been determined. The library is grateful to the friends who provided the information on the warehouse.
3. The sales data has not been sorted out and will not be responded.
4. There are a lot of difficulties in reading the library, but this is a matter of reading the library itself and it is not convenient to respond.
5. For some questions about the library’s rush to “double eleven” marketing, the staff responded with ease: “I hope to catch up, sell our books more and go out.”
In the final analysis, why did this literary version of the “clearance sale” cause such a big sensation?
Reading the status of the rivers and lakes
Reading the library is the reading library of the literary youth, and the founder of the reading library is also the benchmark for many literary youths.
Zhang Lixian, who claims to be the sixth, a famous publisher, once served as deputy editor-in-chief of the Modern Publishing House, and curated the “Westward Journey to the West”, “Jiawei Forest”, etc., and published his own work “Memory Fragments” (aka ” Go away, let me sing in the 80s”).
In 2006, Laoliu launched a series of comprehensive humanities and social science books “Reading the Library” on its own. The series focused on in-depth reports on cultural events and characters that have a great influence on today’s society, recalling and excavating cultural hotspots. Interesting analysis and exploration of literary and artistic books, film and television dramas, pop music, etc., provide readers with rare and rare text specimens and interesting reading pleasure. Two months of the publication of the “Reading Library”, from the money to the output, from the draft to the editing, large and small chores, are completed by the old six.
As a trend and benchmark for human intellectuals to read, “Reading the Library” has won many loyal readers, among them, there are also literary youths who are simply impressed by the sixth. Douban user “fallen fairy tale” said that he bought “Reading the Library” was completely moved by the old six’s obsession, although he did not know him at all. “When you see a person who can do what he wants to do, he can’t express it.”
Later, the gallery launched multiple series, getting involvedTongshu and Wenchuang still maintain a high-quality, literary and artistic publishing style.
Image Source: Read Library Flagship Store Screenshot
Do not discount, it is also a label for reading the library. Read the library once said:
“In terms of pricing, the library tries to ensure the materials and workmanship of the book, and then try to reduce the coefficient of the low-cost pricing. Users touch the paper and look at the printing factory and pricing on the copyright page. Feel.
In terms of channels, in addition to the “Reading Library” magazine book, which is supplied to e-commerce through the publishing house, the library books are not supplied to the e-commerce, so there is no need to participate in the unified “big promotion” of the e-commerce platform. The pressure of the account period, as well as a large number of distressed returns. Of course, you can’t enjoy the traffic brought by the e-commerce platform. Therefore, the reading library can not be discounted – because the book price of the reading library is based on the principle of selling at the original price.
The intensity of this book’s 20% discount is very rare for reading the library, and it is no wonder that readers will be so excited.
Of course, as the big brother of the high-quality content industry, the reading library did not completely let go of its high profile. Knowing that the user said, “The Legend of Zelda”, “History of Red and White Machine Vision” and other long-awaited books did not cut prices, the sixth responded like this:
Image Source: Know Screenshots
Save literary is a heroic sentiment
I don’t know when it started, the lack of money in the literary circle can always lead to public enthusiasm beyond imagination.
“War Wolf 2” “Wandering Earth” “Where” was a great success, and the lack of money in the production stage was repeatedly relished by netizens. Everyone’s emotions are extremely high, they are willing to brush movies for the box office N, and they are willing to sell for the director on social networking sites.
Three days ago, the one-way space Aegean store issued a public article to announce that the store was closed 60 days later. The article recalled how difficult it was to open a store, how hard it was to run a literary salon, and how beautiful the memories were. Like reading the library, they are also seeking the help of readers, and launched the “30-day rescue of one-way space Aegean store” activities, calling for everyone to buy a book and a gift package worth 128 yuan.
The comment area is also the “support” and “order” of Yishui. The reader also said that if he can send it to France, he is willing to order 30-50 copies.
Image Source: One-Way Street Public Number Screenshot
The literary and artistic career is elegant, beautiful, and fragile in the eyes of everyone. Reading literary and artistic works has a higher threshold, but “saving literature and art” is a heroic feeling that everyone can afford.
And bookstores and publishing houses, as bearers of the era of paper books, have a halo of abandonment by the world. Independent bookstores and independent publishing houses are mostly the images of lonely heroes. When they think about them, everyone’s heart will always be admiration and love.
The message of help from the library was not humble and sorrowful. The more such a literati, the more violently urging everyone’s adrenaline. In the face of the help of a high-quality publishing house, dare to ask which book-lover can not care?
OldSix said in an open letter that reading the library did not survive, but just wanted to move more money. But the readers don’t care, everyone has to leave a message “It’s difficult to read the library, we can’t stand by!” “I hope this time there is no danger” “to be alive.”
No one will be content with the fact that he is just a icing on the cake in the face of a chance to be a hero in the publishing industry.
This is our heroism and our literary feelings.
Is the book publishing industry so difficult?
The sixth said that the difficulty of the warehouse relocation in the recent problems faced by the library is only sixth. The readers of the library responded: “We have a lot of difficulties, but the editor only likes the number six.” It seems like a joke.
In fact, the hardships of the book publishing industry are objective. In addition to the consistent difficulties of long publishing cycles, high printing and storage costs, and lack of marketing channels, the more fundamental crisis in the traditional publishing industry comes from the division of readers’ reading time and the change in reading habits.
Li Jingyuan, head of the Literary Club of CITIC Publishing Group, told Tigers that “the change in reading habits is irreversible. People’s concentration is now the same as that of goldfish, only 8 seconds, the information on electronic products is changing rapidly, every second. Everything is changing, fresh and interesting enough to stimulate, this is a book that can never be compared, people can not immerse in a book for a long time to read quietly.
Management books, social science books because of their irreplaceable practicality, still have a steady sales, while entertainment and leisure-based literary and literary books are no longer just needed, and gradually replaced by mobile phone reading.
Friends who have worked in the publishing industry agree with this statement: The space for books is getting smaller and smaller, and they are competing with users for games, movies, television, and media.
Another publishing industry practitioner said that for reading the library: “In fact, everyone hopes that their brand can also screen if it issues this incident, but most of them can’t do it. In depth, it is still I hope that the publishing industry will live with ease, otherwise the reader will eventually hurt.”
Reading the library today’s screen, the completion of the industry’s literary youth to the consumer Chinese art youth guide. It is a high-scoring solution template in the publishing industry crisis, and it is completed with the help of the “enemy” of new media.
This literary version of the clearance sale caused a sensation, once againIt proves that the public has a very high spending power on literary and artistic products, and the public’s strong desire to save the literary and art career.
Save the library, be a hero.