A supermarket to be China, a hypermarket that insists on its true color.
Editor’s note: This article is from WeChat public account “Retail boss reference” (ID: lslb168)< /a>, author Wan Degan.
There are several landmark achievements in China’s consumer retail market in 2019. You can see the focus of risk capital, super platform and industry chain in the keywords of “community shopping, e-commerce live, sinking market”.
There is also a special event worthy of attention: Germany’s ALDI (Oralqi) supermarket and the US Costco (opener) hypermarket, and on June 7 and August 29 this year, officially in the form of a physical store. Entering the Chinese market. In the first stop city, Shanghai was chosen as the first city in China.
The two retail companies received respect and imitation in the Chinese retail industry and other industries before they entered China. Practitioners in this industry have become very accustomed to the three basic retail elements of “own goods, ultra-low-priced, strong supply chain, membership model”, armed to beautify themselves as if standing in the forefront of the retail industry development. Talking about the development direction of the retail industry must be called ALDI and Costco, which has been the normal expression of the industry in the past few years.
ALDI and Costco have not disappointed Chinese retailers. The status of the opening of the company and the continued good operation this year have won praise from everyone. Among them, Costco’s uncontrolled scene of opening on August 29 caused the attention of the whole society to reach the influence of the case beyond the retail industry.
A lot of people have been stubborn in the past. “It’s too late for China, the foreign retail industry is completely annihilated in China, Costco doesn’t understand China’s national conditions, and Shanghai people are just a slap in the face, but they are not developed. “After all kinds of self-confidence judgments, look at the development prospects of Costco in China.” There are a lot of well-known media in the face of the decline, and there are similar sneer attacks on Costco’s almost private hatred. It feels that if Costco does not fail in China, it will affect the business reputation of this person. Of course, this person’s previous entrepreneurial experience and comments on Costco’s professional and technical content, has been quite unfavorable to business reputation.
The retail “civilian” phenomenon is not a matter of concern, and Costco himself is also very competitive. The opening of the first store in Shanghai has achieved the results of 200,000 members in one month. It is a good illustration of everything. It is necessary to know that this is done on the opening day when many people buy a single card and return the card. The card rate is higher than the global stores. The average level of a single store is more than three times.
According to the annual fee of 299 yuan, Costco Shanghai’s first store has a net profit of 60 million in the net cash income of membership fees.