This article is from the public number: game Research society (ID: yysaag) , author: stone Leaf, title map from: WishR screenshot
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Recently, Zhao Zhongxiang has returned to people’s vision. The reason is that there was an article that broke the news that after the retirement, Zhao Zhongxiang was carrying out a customized business, spending 4,000 yuan to take a group photo together, and spending 3,000 yuan to record a basic blessing video. The matter caused widespread discussion on the web.
Although the statement of collecting money was later denied by Zhao Zhongxiang himself, but he wished that the screenshot of the video business price of 3,999 yuan is still circulating on the Internet.
This screenshot comes from a celebrity blessing appointment platform called WishR. In addition to Zhao Zhongxiang, there are more than 200 celebrities familiar or familiar. Just give the object and blessing to be blessed, and the celebrity you choose will send a short blessing video according to your request.
From Taobao price-based free-range, to integrated self-service purchase. Celebrity blesses the video platform and publicizes the quotations of celebrities to the public.
You only need to spend thousands of dollars, you can let the “quiet” in “Metal Gear 5” give you a happy birthday, let Snow Village boast that you are a live Lei Feng, let NBA World of Warcraft White Howard wish you Healthy body.
In the higher grade, with a price of less than 20,000 yuan, you can let the two Tang Yan chanting for you at the same time, let the masters perform a hard work, let the “Tiangou” Kareem wish your child Academic success.
If you are willing to spend more money, you can let the old gangsters collectively wish your company a good start.
On this platform, you can see older stars, over-the-air nets, unnamed faces, supporting actors, stranded artists with “pre-existing”, and various celebrities who are not standing at the top of the traffic pyramid. .
According to the person in charge of the platform, Each person’s price standard is basically determined by the artist himself. Although these prices do not represent the value of these celebrities, but together they are like a celebrity value list, quietly leveled in the crowd.
In comparison, Zhao Zhongxiang’s 3,999 yuan is considered to be the conscience of the industry.
The price of these videos may not be much for artists, but since each video is only about a minute or so, and there is no requirement for the service, you can shoot at any time with your mobile phone, which is more convenient than going offline. more efficient.
Of course, the platform is not necessarily useful, and the artist will choose whether to take orders according to the requirements and the current period.
In the Zhao Zhongxiang incident, people expressed different views on celebrity blessing business.
Some people think that making money is very shameful and very disappointing. Some people think that this is a market behavior of public buying and selling, even if it is difficult to accept, it is understandable. Others feel that such a business is too utilitarian and ruthless, turning people into goods that are clearly priced.
But no matter whether the celebrity blesses the angel or the devil behind the industry, this door has been opened.
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The celebrity online blessing model has been around for a while. In contrast, the country is still in its infancy.
WishR’s operational ideas are modeled after a platform called Cameo from abroad. This platform was created in 2017. The two founders discovered the potential of short videos and Vlogs at the time, but compared to setting up a short video platform, they intend to carry out capitalism to the end, adhering to the idea that anything can be charged. A paid service platform designed for second and third-line stars.
Cameo develops earlier and scales larger than domestic platforms. More than 18,000 celebrities have been stationed in Cameo, producing nearly 300,000 videos.
These celebrities are diverse and include athletes, net red anchors, actors, singers, DJs, writers, models, politicians, presenters, and even net red animals.
Most of them are stars who have retired to the second and third tiers or have left the public eye, such as NBA star Rodman, the controversial movie star Charlie Sheen.
Some celebrities may also be behind-the-scenes workers of famous works. For example, Rob Liefeld, the writer who created the electric cable and the dead waiter, and Roger Clark, the voice actor of Arthur in The Wilderness 2.
Some of them may be actors you know but can’t name. For example, Larry Hankin, who plays Mr. Hack in Friends. In the jailbreak, William Fichtner played Mahon.
But there are also not bad money. For example, the NBA star, Kerry Owen, and Hip Hop, Snoop Dogg.
The charges for these people range from a few dollars to tens of thousands of dollars, determined by the stars themselves.
Some stars said that this model can make them humble, recognize the reality, because no one will place an order if the price is too high.
The game player is familiar with GTA 5, Mike’s voice actor Ned Luke, and NBA legendary star Tim Hardaway for a few dozen dollars. NBA legend star Vince Carter and skateboarding legend Tony Hawke can also get $300.
Therefore, the price of most people is very close to the domestic star.
realIn addition, WishR’s foreign star resources are basically copied directly from Cameo, but the price is generally higher than Cameo.
For example, Jabbar has a price of 500 knives on Cameo, and the domestic price is 10,000 yuan. Cisping has a price of 1,000 knives on Cameo, and the domestic price is 20,000 yuan.
Although Cameo has formed a certain size, there are differences in its evaluation abroad. Some people think it is good to see these stars. But there are also many people who see it as the last struggle of the third-line star.
In this regard, Cameo founder Steven Galanis said that a third-line actor in the eyes of one person may be another person’s favorite actor. And even a small star, if not through Cameo, is difficult to reach at such a close distance.
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The current valuation of Cameo has also exceeded $300 million.
As the pioneer of the model, Cameo allows people to see the future of this emerging service model more clearly, while also seeing possible future problems.
In 2018, racists used Cameo to trick a former NFL famous quarterback, Brett Favre, into a video that seemed to have no problems, but actually contained a lot of implications in the copy. Racist slang. Several celebrities, including Brett Favre, did not see the trick, and their videos were used as scorpions among racists.
After the incident, Cameo urgently removed the video and said that it will develop the screening system in the future to automatically filter out some problematic order requests. But beyond that, there is no better way to prevent it.
This hidden danger also exists on domestic platforms.
The video on Cameo is more for personal blessing, and the domestic blessing video is more targeted at enterprises, often the blessing to XX company.
Just as restaurants like the photos of the stars to promote themselves, some companies also like to use star photos and videos to improve the credibility of the brand. For the company, the cost of tens of thousands of dollars is completely acceptable.
But these companies may not be known, the industry and products do not need to be verified, and the video usage is difficult to limit. In this case. The blessing of a star may become a tool for three no-products, and even a pyramid scheme to swindle and swindle.
Orders only need to provide demand information
Cameo is also currently planning to launch for commercial useVideo services and linkage business cooperation. Because ordinary people need celebrity blessings, the demand is small, and the cost is higher. If it can be used commercially, the cost problem can be solved and the demand will increase.
The final form of Cameo’s ideal is to streamline the artist’s process of receiving business orders, eventually replacing the traditional brokerage firm and becoming a B2B celebrity employment platform.
The commercialization of celebrity blessing may be an inevitable trend, but obviously there are many things to consider if you want to achieve this step, whether at home or abroad.
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Why do celebrities pick up these blessing orders?
For some people, it is a good way to earn extra money. Just sitting at home and speaking to the screen, a few hundred dollars will be available, and the amount of money earned per unit time may be more than the net red anchor. And there is no scheduling pressure, you can not pick up when you do not want to take orders.
American star Gilbert Gottfried shot 16,000 videos in nine months, each earning $150, earning $250,000, excluding Cameo’s 25% share, and nearly $200,000 in revenue. And this is just an amateur project that uses free time to complete.
When he is free, he will take a short time to concentrate on a few paragraphs. Some people choose to work in the gap, on the way home, record a blessing, will not take up extra energy.
Some celebrities don’t care much about money, they care more about fans. Cameo is often rejected directly when dealing with these celebrities. In this case, Cameo people will show them the excitement of fans when they see idol blessings, and let them believe that this is what fans want to see, and some celebrities are therefore stationed in Cameo.
In addition, Cameo also has a charity area, and celebrities who have settled in can choose to automatically donate all income to charity. This kind of blessing video is no longer utilitarian, but a good tool for celebrities to enhance their image.
Reddit co-founder, Alexis Ohanian Sr, the husband of tennis star “Xiaowei”, is not lacking in money and is not lacking in fame. He joined Cameo just for charity blessing.
Cameo hopes to create an influential public event like the Ice Bucket Challenge in this way, enhance its brand awareness, attract more celebrities, and it also promotes a new experience of star and fan communication.
Stars are used to putting their most glamorous photos on their personal covers, and some simply put on the famous characters they played to increase recognition.
But after clicking, the people in the video may be a far cry from the “star” we have in mind.
While Blade Warrior Wesley Snipes
Because video blessings are mostly one-on-one personal communication, these celebrities usually have no scruples when they record videos. They don’t need strong smiles. Most of them are simply plain and private, and some people’s hair is already white, and some of them are out of shape. Some of the eyebrows have no spirit of the year.
Let the audience see the real side of celebrities is such a service platform focused on the exchange of interests.
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The celebrities who took the blessing videos are not all desolate. Some are highly respected predecessors, some are still active in the front line. Some are not big names, but they are also well-fed.
These stars may not be too angry, they may just be out of date, and they have passed the peak of the heat. It may be because of the increase in age that cannot keep up with the pace of fashion, and there may be a feeling of lowness because there is no new masterpiece.
In today’s era of rapid metabolism, the last celebrities were constantly washed away by new star-making products. At the same time that traffic stars and grassroots networks dominate the market, former stars have to find new ways in the cracks.
Some try to keep up with the times, open microblogging, vibrate, and shoot vlog. Some post-roll ads, endorsements for small commodities. Some rushed to various cut-off scenes and offline gatherings.
It’s not the most decent to make money, but they can make money like this, indicating that they are at least a celebrity. Once a person becomes a celebrity, it is difficult to get rid of the word “name” and become a simple ordinary person.
Gilbert Gottfried, who earned $200,000 in the previous nine months, is 64 years old this year, but it is the most productive on Cameo.One of the people, he said: “Fame is a strange thing, like an addiction.”
“I will never feel that one day I will be successful, and then I will not let go. The so-called success is actually 90% of the part is just telling people that you are still alive.”
The happiness of celebrities comes not only from money, but also as a celebrity. In the era of rapid star-making and net red, many people are busy pondering how to get red, and squatting on the sun to climb the peak of life.
On the other side of the mountain, people down the mountain are calculating how to spend the winter without the sun shining.
This article is from the public number: < span class = "text-remarks"> game Research society (ID: yysaag) , author: stone leaf