The law of gold, nine silver and silver is not good, and the Chinese auto market that has been falling, is there any medicine that can be saved?
Editor’s note: This article is from WeChat public account ” travel a passenger “(ID: carcaijing) , author: Li Xi Yin, editor : Shi Zhiliang.
Golden, nine, and ten are disappointing.
In the eyes of car dealers, the passenger traffic of the National Day store has increased, and dealers and OEMs are interested in increasing sales at the end of the third quarter. Each year, September and October are traditional sales seasons. But this market tradition was broken in the first negative growth of the Chinese auto market in 28 years last year.
The 15 consecutive months of falling, let the industry look forward to the market warming. However, it seems that the fall of the narrow September is still the helplessness of the dealers’ bloodshed.
For the Chinese auto market, practitioners should probably lengthen their horizons, and don’t let the various players, including dealers, pay a huge price for “small face and fat” because of the sales and losses of the moment. Dealers need to save their strength in order to withstand the spring that has not yet bottomed out.
15 months of falling down
A senior brand store in the US has always said that it is like a return to the light in September.
According to the latest issue of the China Automobile Dealer Inventory Alert Index VIA (Vehicle Inventory Alert Index), the car dealer inventory warning index was 62.4% in October, which means dealers still There is no small inventory pressure.
A few days ago, the data of the China Association of Automobile Manufacturers appeared to be more severe.
The China Automobile Association data show that in September this year, production and sales were 2.209 million units and 2.271 million units respectively, an increase of 11% and 16% respectively over the previous month, compared with the previous year.