Reveal the current “residence” preference.
Recently, 58 Anju Housing Research Institute teamed up with 58 City Automotive Research Institute to research and release the “2019 Single Population Residence Report”. Through the analysis of big data for platform users, try to use the data to write the target population. Travel preferences. Today’s single people, off the single is the character, marriage or have to buy a house, renting must be private, commuting is the most subway.
Room, or car, is a choice
Anjuke’s “Report on Singles in 2019” shows that 58.7% of single people tend to buy a house and then buy a car. However, it is worth noting that compared with last year, the proportion of people who think that it does not matter is increasing significantly. This means that the attention of single people to the house or the car is gradually reduced.
At the same time, the same thing has changed is that young people have a reduced sense of urgency to have a car. 36.5% of the single people expect the first suite to have the largest proportion from 31 to 35 years old, while 40.3% of the population expect to have the first car in the 31-35 age group, which is also the highest proportion.
For the purchase of a car, the demand for a single person is not as strong as buying a house. 76.7% of the single people chose public transportation (bus, subway) as the main commuting mode, and the second was the taxi/net car, with 30.2% of the single people choosing this.
58 Anju Housing Research Institute and 58 City Auto Research Institute jointly surveyed data show that 56.2% of the unemployed singles have a clear tendency to buy cars, of which nearly 70% said they would choose a loan when they bought a car. – 5000 yuan / month car loan repayment amount is high. As the young group is gradually becoming the main driver of the new car market in China, the consumption pattern of the domestic automobile market has undergone major changes. In the first-tier cities, the attention paid to plug-in and pure electric vehicles is relatively higher. In terms of car purchase price, single people have high acceptance of cars between 12 and 180,000; first-tier cities are more concerned about more than 180,000 cars than new first-tier cities.
Bundle of marriage and home ownershipTied
The most popular mate choice condition in the traditional blind date market, “have a car and a house” seems to be less “just needed.”
The “Single People’s Residence Report of 2019” shows that when people choose their life partners, whether the personality is the most important condition for the single people, the proportion is higher than half to 67.3%. Academic qualifications can also account for 45.2%. And “there are cars and rooms” but only at the end only accounted for 17.2%. The value of justice is more than double that of justice.
Although the reasons for taking the order have gradually changed, it seems that the tradition of people who have entered the marriage plan has not changed much. The report shows that single people still believe that buying a house is crucial for marriage, and 57.1% of the survey population tend to buy a house and then get married. In addition, over 70% of the single people said that buying a house is for the sake of future marriage, and the proportion of single people who buy a house for self-occupation is also nearly 70%. These two points become the main purpose of buying a single person.
The “Single People’s Residence Report of 2019” continued to study further. It was found that most people chose the man to pay the down payment for the source of the wedding room purchase, and the two parties repaid together. The joint research found that the proportion of single people who thought that the man needed to bear part or all of the purchase price was 47.8%, and the proportion of single women who chose to share and indifferent was higher than that of single men. In addition, 3/4 of the single people said they would receive parental support when they bought a home, but most only needed parents to help pay the down payment or a certain amount. In terms of purchasing preferences, single people have a high preference for new homes. Most single people prefer three-bedroom, 91-120m2 housing. When choosing a house, they pay more attention to the location and traffic, and the acceptance of well-known housing enterprises is higher.
Higher quality singles
If today’s society has an inherent label for single people, one of them must be “lonely and boring.” However, from the perspective of research expenditures, the life of single people is actually more colorful than that considered. 58 joint research by the same city and Anjuke showed that 41.6% of the single-person rent/rental expenses ranked first, and about 20% of the single people had the highest proportion of daily living expenses and amusement expenses. In addition, nearly 40% of the single people involved in the survey have pets, of which 40.4% of the single people spend 500-1000 yuan per month on pets.
In the single family with cars and cars, mortgages and fares have become their “sweet burden”. According to joint research, nearly half of the single-person mortgage/car loans have monthly repayments of 3000-5000. Between the yuan, the repayment pressure is not small.
Under this pressure, the single people who have not yet realized the freedom of buying a house are adhering to the concept of “the house is rented, life is not”, and they are also trying to manage their own little happiness. For single-renters, they generally pay attention to factors such as transportation convenience, safety, and housing support.
Joint research shows that for single people living in rented houses, over 70% of single-renters tend to rent ordinary houses, and those who choose to rent a brand apartment are still small, accounting for only 25.9%.
In terms of rent size and size, single people tend to choose to rent one-bedroom, 50m2 or less, of which 43.7% choose one-bedroom, and 71% of houses below 50m2.8%.
The issue of personal privacy protection is the single concern of single people when renting a home. According to the survey data, the proportion of single-person people who choose to rent a whole house is 74.9%, and the proportion of one-person rent is 62.1%. Single men are more willing to rent their own homes, and the proportion of people who choose to rent in the new first-line single-renters is also much higher than that of the first-line people. Although sharing has become a trend, for the single people who share the rent, there are still nearly 70% of the population tend to choose the room with the main bedroom with toilet, which is more private.
The “Single People’s Residence Report of 2019” uses visual data to make the needs and characteristics of single people clearer. In the case of new service companies such as 58 City and Anjuke, Big Data is the universal “Q&A” in the hands. By relying on such derivative reports, such enterprises are more able to “read” and “walk in” to consumers.