Author: Li Chao, Editor: Yang Hao, from the title figure: Vision China
At 8:15 pm, in the luxury apartment with an average price of 100,000 yuan/m2 on the Suzhou River in Jing’an District, Li Jiaqi appeared on the screen in time, starting with 10 million Taobao audience, 35 million vibrato fans, and hundreds of The exquisite tide brand of the meter provides “storage” service.
At this time, no one would care. In the middle of the Beijing-Shanghai high-speed section, dozens of second-hand tractors also found buyers on the same day through a short video platform. These muddy behemoths can be transported to Gansu and Ningxia thousands of kilometers away by semi-trailer trucks; some will be loaded into containers and cross the sea to eventually reach Africa.
Xuputan Village, Lucheng County, Linyi City, Shandong Province, is known as the largest second-hand agricultural machinery trading market in China. There are hundreds of second-hand agricultural machinery merchants in the village, which are using short video platforms such as fast hands to find business.
There are no assistants, no directors, no makeup artists and background walls, simple metal-frame houses, mobile phone brackets for 30 to 40 yuan, dense tractors, and woods and weeds in the mountains, all the scenery and “materials”; However, like Net Red and Big V, the villagers are full of eagerness and embarrassment for “flow” from the time they open the camera.
“We are farmers, there is not much culture, just record what happened around us.” The tractor operators in Xuputan Village described the “prism”. But they also realized that “there will be more and more narrow channels when the time is not eliminated.”
Unlike the daily necessities such as the express parcels that are easy to shuttle, and the daily necessities such as clothes and lipsticks, traditional farm tractors with a price of tens of thousands and only the wheels are close to the adult height are still the alternative of “new consumption”. But conservatively, In Xutanpu Village, at least one-third of the agricultural machinery buyers come from fast-handed platforms every year, and only 3,000 tractors are sold to them.
This is another version of “Bag”.
Used tractor 1.0
From Linyi City, 250 kilometers away from Jinan, the provincial capital, drive 60 kilometers on the provincial road full of large trucks, and then turn into a small road that can barely reach the car. After several bumps, you can reach Xuputan Village.