Entrepreneurship itself is a process of growth, from 0 to 1 and from 1 to infinity. Each step in the middle is a question that the founders need to think about.
In the second half of the Internet, the company’s layoffs, bankruptcies, violent thunder and other negative news emerged endlessly. The listed companies that are still burning money, the stock price is also the bottom of various crashes, and even the stalwart Wework has to terminate the listing process. The demographic dividend is reduced, the economic situation is severe, the stock market is fiercely competitive, the media environment is complex, investors are already exiting, and the lightning-expanding entrepreneurial products are plummeting. In such a market, starting a business and acting as a founder, the difficulties faced are beyond the imagination of many people.
In November, EClub carefully read the feedback from some members, and combined with the entrepreneurial environment of the current market, focused on the four most important aspects of corporate growth: resources, exposure, traffic and conversion. The hard-to-reach resource pool, the exposure opportunities that are not found, the more expensive traffic prices, the conversion rate that is too late to improve, it seems that every key point requires a lot of capital and manpower investment, then As a startup, in the absence of funds and staff,
How can I zoom in on the performance of existing resources?
How can I drive data growth and conversion?
How can I craft an elite team that belongs to you?
How can I do this to incite the partners to make money for you?
Let our expert instructors help the founders who are crossing the river by feeling the stones, sum up the product thinking patterns that the founders should have, integrate the methodology that can improve the transformation, and help you open more windows on the road to entrepreneurship. one direction.
Observed the bumpy experiences of hundreds of startups, we want to tell you these suggestions:
First: Building the products that the market really needs
I believe that the circle of friends of all of you has been screened by an article not long ago: “A zombie stage drama directed by a new media giant has really restored the scene. The fuse: a video that bursts red all night, our traffic is 0” The whole article reveals a “hidden rule” [brushing amount] that everyone in the industry knows. In the care of humanism, I am leaningStanding on the side of the victim, but this sympathy accompanied me to the speed of the comments, only lasted about 15 seconds. “The fakes were sold and the fakes were cheated.”
I noticed that in the entire draft of the complaint, I did not mention what the product was [a 499 LED warm baby]. In the eyes of a normal person, this product can almost be equal to the right. There is no market demand at all. In the case that the market does not need products at all, it is a false proposition to create high conversions by means of marketing, not to mention finding a fake amount.
It is worthy of sympathy to be defrauded by MCN. However, the real attention of the business may be misplaced at all. Marketing is power, empowerment, and icing on the cake, but it must not be an empty glove. Otherwise, how superb marketing methods can’t last long.
As the basis of marketing, to create a product that the market really needs, it is the entrepreneurs who need to invest a lot of time in the early stage. For each company to make a product, the first thing to consider is the degree of adaptation of the product and the market. The adaptation can’t be imagined. It stems from the user’s needs. It is the transformation of the user’s needs after the process of humanized analysis, scene analysis and technical analysis.
Second: The most overlooked product: Your team
If a worker wants to do something good, he must first sharpen his tools. For the entrepreneurial team, what is the “device” is self-evident. Having a strong team is also the key to success at the beginning of a business. Start-up companies, there is no clear division of labor for big companies, all the work has to be done, everything has to be done, and it needs to be able to adapt to the fast-paced environment – one must be like a team.
But as a startup company, it is difficult to recruit talents in the absence of a well-known boss or institution as an endorsement. I believe that the founders have countless complaints. It is better to focus on cultivating and carving the team than to spend a lot of money on the big cows from all over the place. If you have a team that is willing to share the same pains and sorrows, you can do more with less.
Third: Conversion rate detonates performance growth, starting to a four-level benign engine of scale business
The problem that should be considered after the products that the market needs and the carefully crafted team are cruel, how to carry out product marketing, how to promote transformation and realize it is the key to growth. There are many forms of cashing, but finding a liquidity that works best for your product or that is best for your current traffic is not that easy. “Exposure – Drainage – Retention – Realization” is the process of most of the flow of traffic, which involves the user conversion funnel model often mentioned in operations.
Perhaps this is not the most important issue a team encountered at the beginning of its creation, but it is definitely the most troublesome issue. After investigating a number of startups, we have summarized the following issues:
1, increaseThere is a bottleneck in the long-term, and the company has a cold start. After the scale of 350 million, it will not be able to do it anymore;
2, the traffic cost is high, it is difficult to reduce it again;
3, the advertising effect is getting worse and worse;
4. Only in the state of angels, when there is no money, I don’t know how to make a big fight.
Fourth: Data Driven Sales Growth
After the establishment of a business scale that can be developed for a long time, it will usher in the fourth problem that will be faced: growth. Obviously, this is not the growth of traffic, but the growth of sales and conversions. In today’s data and algorithms, accurate data can help companies save a lot of time and unnecessary investment, then How can a company with a mature business system help the company’s performance to a higher level?
In order to solve these problems, Eclub invited two experienced teachers in November, and we also invited nearly 300 founders of each track to join you:< Br>
1. Discuss how to build a product that the market really needs;
2, disassemble the entire process from exposure to realization;
3, use leverage to maximize product performance;
4, use data to drive sales growth.
Life is like conversion rate, it is a process of continuous optimization.
The “EClub Creator Club” aims to help entrepreneurs solve their contacts, financing, growth and other developments by leveraging the nine-year venture capital source and empowering early-stage startups. Various problems, through the perspective of the media, allow entrepreneurs to look farther, and enable the entrepreneurs to be more stable through the resource empowerment of the industry chain.
The “EClub Creator Club” deeply polishes the membership rights and provides member services for the early entrepreneurs with five links: network connection, financing guidance, brand planning, personal growth and media services. It fully supports the rapid growth of start-ups. Industry chain resources empowerment allows entrepreneurs to focus more on their core business.
Follow-up, we will invite more top institutional investors and entrepreneurs of star companies to create a wonderful private sharing for the members of the “EClub Creators Club” based on the four modules of the entrepreneur’s growth. Stay tuned!
The E-Club Creator Club is continuing to be recruited if you:
1. is the founder or CEO of the company
2. The company is in front of Series B financing
Welcome to be a member of the [E-Club Innovator Club] and enjoy the long-term empowerment of ecological resources.
The first phase of membership can be enjoyed
The first batch of recruitment price is 3600 yuan / year
(Original price 8,000 yuan / year)
Member service is valid for one year, click here to sign up or scan the QR code below, we will After 7 working days, the staff will contact you after the approval.
