Today, Google is not in love with Larry Page.

Editor’s note: This article is from WeChat public account “CEIBS Business Review (ID: ceibs-cbr), author Wang Zongbai.

In the past two years, Silicon Valley Iron Man Elon Musk has been on the social media, which has brought overwhelming negative news to his company. However, his friend, Google co-founder Larry Pei However, because he couldn’t see anyone, he was also bombarded by the media for a long time. He has disappeared in public view for too long.

Leads of “out of control”

Employees, shareholders, the media, and government officials have the same question mark: “Where is Page?” This question is behind the tension between Larry Page and society. For them, this means that a company’s actual controller with a market value of nearly $1 trillion has entered a “out of control” state.

After 2013, Page has suffered from a laryngeal disease and the volume of voice has become smaller. It has never appeared at the product launch conference or the company’s earnings conference call, and since 2015, he has never accepted it. After a news interview, I gave a speech on TED a few years ago.

Question reached its peak at the US Senate hearing last year. User information was leaked on Facebook, and the social tool Google+ was also found to have vulnerabilities that caused user information to be stolen. Therefore, Google simply shut down Google+, which has been underperforming users.

Not only that, because Russia is suspected of manipulating Google’s platform YouTube to intervene in the 2016 US presidential election, legislators are also looking for relevant controls. For a company deeply embedded in people’s lives, there are senators who have proposed to spin off Google. However, in the face of grievances, at the hearing, the black leather chair reserved for Larry Page by Twitter founder Jack Dorsey and Facebook chief operating officer Sandberg was empty.

Google’s new CEO, Sandal Pachai, did not represent him, reflecting an attitude of Google or Page. As Google’s former CEO Eric Schmidt said in his early years, Google’s “no evil” in the creed of creed specifically refers to what the two founders say.

In November 2014, when interviewed by the Financial Times, Page said that the company had completed the mission statement of “doing no evil” and “making the world a better place”. Although it has not yet defined the next development goal, Google It is still focused on the principle of selflessness established at the time of its founding in 1998.

However, as early as the 2013 Google I/O Developers Conference, PageOnce said: “There is a conflict between innovation and laws and regulations. Laws are often difficult to adapt to technological changes quickly, and the technology industry should not be regulated by laws that were established when the Internet had not taken off decades ago.”

A lot of media have pointed out that Larry Page is now on a small island in the Caribbean, facing the sea and thinking about the “future.” Although Page established a parent company, Alphabet, and served as the CEO of Google, and handed over the position of Google CEO to Sandal Pachai, who was responsible for several key products, but Google contributed 99% of revenue to Alphabet, for all For people, Page is still the actual controller of it.

Although Google’s other founder, Sergey Brin, is also a well-deserved president of Alphabet, it is well known that Larry Page is the soul of Google, so his “missing” and the various sci-fi colors of Alphabet Investment has sparked the anxiety of stakeholders.

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Alphabet Enterprise

The most important thing

In the years before Page’s “closed” himself into the sea, he often lived with the project team that he loved most of his time, such as the flying car company Zee.Aero, which invested in personal funds. He once said: “If you are trying to change the world, then you are doing something really important. I believe that you will get up in excitement every day.”

Zee.Aero headquarters is located in a two-storey building of 2,800 square meters. Page will be limited to the Zee.Aero team’s space on the first floor, the second floor is entirely his private space, bedroom, bathroom, murals, treadmills, climbing wall, and gifts from Musk – SpaceX company’s A rocket engine. He was called “GUS” by the employees, that is, “upstairs.”

Pace, who is getting up in the morning, sees the vast sea, like a walled person trying to break the wall. If the society needs Zuckerberg, Page and others to think about it, this wall is a “wall of people”, a wall of rules built by long-standing social ethics, and Page wants to face invisible The wall of technology, thinking about which products to invest in can change the world and benefit all mankind.

So he would say: “It’s better to give it to a charity than to an entrepreneur like Musk.” This entrepreneur who is dedicated to the benefit of mankind doesn’t like to get stuck in relationships. Humans are for him. Macro, not specific.

This is already at the beginning of Page’s startup.