I know that I want to use “tidal play” as a social currency to gather young people who love the tide.
On the road to commercialization, there is no shortage of knowing.
On November 5th, it was discovered that the App CHAO has changed from a male grass community to a “trend toy community”. Not only has the content orientation changed, but the target group’s positioning has also changed. Span>CHAO wrote in the App Store that this is a “big world of toys” that boys and girls can play with.
Huoying, Gundam, Iron Man…Assemble, paint or dress up, as long as it is related to the tide play, CHAO wants to be included. Experience the CHAO community found that the design of the app is simple, there are five navigation buttons at the bottom, mainly based on publishing and browsing dynamics, but there is no subdivision channel. It is worth noting that there is a “Daily Intelligence” section above the CHAO Discovery and Concerns page. It is mainly recommended for some trendy games. Click to buy to jump to the Taobao platform.
Unlike the previously targeted low-key and niche market, CHAO is aiming at the hottest tide play market. In 2019, the most topical and controversial addition to the speculative shoes is the tide play market represented by the blind box. CHAO also wants to add some heat to itself.
From childhood, the collection of the Three Kingdoms heroes to the collection of beautiful girls cards and stickers, those once “small children” now have the potential for consumption, the willingness to consume for Altman toss, bubble Matt blind box Consumption of adults. According to data from Tmall, over 12 million people have purchased tide games in the past year. Nearly 60% of these users are white-collar workers aged 18-35.
CHAO has become more clear about his goals this time. He uses “tidal play” as a social currency to gather young people who love the tide.
However, is less than 8 months after CHAO became a male grass community. In February of this year, I was exclusively informed that I was interested in a grass-roots community app, which was positioned as “Men’s grass-growing community”. At that time, the introduction was: mainly recommending good things for male users and providing Trial test on trend items.
From the perspective of grass farming community, only the development of Xiaohongshu is better. If you look at the subdivision, in the male grass farming community, there is only a certain amount of sound worth buying this app. Without a well-known app, CHAO chose a niche market with less competition from the beginning. howeverOther products have not succeeded, and they have not made a breakthrough.
In the commercialization attempt, I know that there are quite a lot of actions this year. In addition to planting grass communities, it is known for the first time this year to launch a full-site membership service “salt-selected members”, like B-station, iQiyi to strengthen the membership system; on-line “good things recommended”, and Jingdong and other e-commerce platforms to promote user purchases Conversion; recruiting MCN to open live broadcasts, helping themselves and organizations to find and exploit revenue opportunities. Just last week, I also updated the “Little Blue Star Recommended” list, which was more “blunt” to commercialize. After doing so many attempts, it’s still unknown how well commercialization can provoke a splash.