The battle behind the Taobao live broadcast
Editor’s note: This article comes from the WeChat public account “Growth Black Box Growthbox”< /a>(ID: growthbox2), author koc&yanzhe.
At 0:00 on October 21, 2019, 22 days from the opening of Taobao 2019 Double Eleven, the pre-sale of Double Eleven has officially started.
Among the protagonists of this year’s double eleven battlefields, Taobao Live is one of the most watched.
Taobao Live official report data shows that after three years of development, Taobao lived in 2018 with more than 100 billion goods, a year-on-year growth rate of nearly 400%. At the same time, the number of platform professional anchors is also growing rapidly, with more than 400 live broadcasts with monthly shipments exceeding 1 million.
Taobao live director Zhao Yuanyuan said that in the next three years, the transaction will exceed 500 billion.
Data Source: CBNData
On the other hand, Taobao Live’s head-leading anchor began to frequently appear on Weibo’s hot search, especially Li Jiaqi, who was afraid of saying “OMG”.
In recent weeks, Li Jiaqi’s keywords on the hot search include: “Li Jiaqi’s desire for survival”, “Li Jiaqi’s live rollover”, “Li Jiaqi Zhou Zhennan”… The heat is comparable to the entertainment star.
Among them, the “Li Jiaqi live rollover” incident has aroused great interest.
In this incident, Li Jiaqi promoted a non-stick pan on the live broadcast and demonstrated it on the spot. As a result, the assistant made an egg in the non-stick pan and stuck it directly to the bottom of the pot.
So, what is the final sales of this non-stick pan on the live rollover scene?
We monitored the sales of this non-stick pan before Li Jiaqi’s live broadcast and live broadcast.