Opportunities are never reserved for those who are ruthless.
Editor’s note: This article is from WeChat public account “ Vitamins small vitamins (ID: Weixiaowei6), author Wei Xiaowei.
Hurly recently released a “2019 Hurun Global Unicorn List”, which includes a total of 494 companies in 24 countries. China has 206 companies in the list, is amazing, a long string, I am dazzled.
Read it carefully and I found out :
The first ant ant jinfu is an information intermediary for the financial channel; the second byte hops, It is a mediation intermediary for information and information; the third bit of travel is an information intermediary between a car owner and an ordinary person.
The top three are all information brokers, and the little ones behind are even more crazy.
Information agency of the second landlord, information agency for short-term rent, information agency for selling wine, information agency for Taobao customers, information agency for used cars…
Well, Our Chinese unicorn is best at being an information intermediary.
Move the line down to the line, scale, product, integrate capital, engage in users, and even have information without processing without service, is a unicorn.
After reading, I was a little disappointed. After all, the unicorn is such a low technical threshold. only proves that the Chinese population is really enough, and the information is sufficiently asymmetric.
However, the slight surprise is that this also gives us ordinary people some ideas for doing business.
In the past few years, I have seen the sideline making money from the labor force (such as continuing to move bricks after work),
making money with asset use rights (such as renting a house car),
But in fact, holding asymmetric information can also make money in the sideline.
Seriously, there are three ways for unicorns to resell information:
- Pure the left hand of the information to the right hand;
- Before personalizing the information before handing it over to you;
- In addition to personalizing information, it also provides in-depth services.
- How specific can ordinary people sell in the sideline?
I will tell you a few cases today, which is to give you the double eleven to pay for the welfare subsidy.
Getting Started:Pure Information”
Recently, Ouyang, a fellow villager, told me that I found a small foreigner with good income and not tired.
Are there any extras that are not too tired? !
I immediately took care of me, what happened in the sky?
It turns out that he has a rich second-generation friend around him. Recently, because of the bankruptcy at home, he is eager to turn around the cash flow, so he asks people to sell cars.
He looked at the rich second generation and he was pitiful, so he gave up a second-hand car dealer who had never met before.
The next day, he woke up and opened his eyes with the card WeChat. He found that the owner of the car dealer actually gave him more than 1,000 yuan of hard work, and thanked him for the message of a few words to let him introduce the customer.
I didn’t expect to take a mouthful with me, there is a small windfall of heaven!
!
This is in line with the words in the financial world: As long as you know what the other party doesn’t know, you can sell the money.
Because of this, almost all used car platforms are now poorly priced by such buyers and sellers.
Sometimes not only information, but some sales agents simply live alone into an army.
For example, take the list of resources through the platform resources, find a loan company, find a car inspection master, one-stop service, the difference is running in their pockets.
Really, ordinary people generally don’t understand: Used car business, the deepest profit is the difference in earning loan interest rate.
A clear 10% loan interest rate can be achieved through a variety of complicated calculations.
The middle 2%, slammed into the pocket of the sales agent.
However, this is a deeper level of information difference – Outsiders who understand the water is so deep.
Behind all platforms, there are people. Everyone is staring at the human nature of profit.
It’s just that you can’t stare.
Senior Butler:Only give you the information you want
When it comes to personalized information, my first thought is the headlines and vibrato. Yes, that is the unicorn in second place. To be honest, this is the personalization created by the algorithm; In the essence, it is the business that makes people lazy and stupid.
However, coincidentally, most people in this world want to become lazy and stupid.
Because human nature is lazy, who likes nothing to do with screening information that you don’t want to see? This work is completed and can not be used as a model worker.
Because of this, the intermediary that provides a lot of personalized information is now able to make more money.
For example, the “95-year-old intermediary into the million:“pseudo-anxiety” is the biggest scam in your life, the younger brother in the article Being able to surpass the peers is nothing more than knowing how to introduce a house to the client and first choose a round for the guests.
A lot of people are well versed in this, and they have done this kind of business of picking up information.
For example, there is a full-time treasure mom in our community. After taking the children, I opened a Taobao shop, sold a small department store, worked as a micro-business agent, and opened a small childcare class that only did business in the neighborhood.
Later, she felt too tired of these businesses, and gradually shut down.
However, because of the previous preparations, she had enough mothers and children to contact her, the circle of friends was big enough, and she was sensitive enough to the information of the goods. Now she started to do a “personalized list business”.
What kind of products the child should prepare from the pregnancy of the baby, according to the age stage of each child, list a long list.
Every product category offers three recommended brands, along with a rating for the evaluation.
This list can be said to be a walking red book for mother and baby, and it is more real and reliable than the information of Xiaohongshu.
More importantly, she will choose all the items, including the crib and the corresponding mosquito net, according to your child’s personality, boys and girls, parents’ preferences, family atmosphere, and family size. Includes a bidet and corresponding bath towels.
If you need it, you can buy it for you.
This information is very interesting It is. When you are a mother, you know that you have to do a lot of homework to choose baby products before you give birth, and you should continue to add replacements as your child grows up.
Now, a trustworthy person will choose you, buy it, and the price is not expensive. It’s just that the intimate butler has wood!
Now Ms. Bao Mama is only 28 years old. She has already brushed through the list of Bao Ma group in the community. She is called “single sister” and the service is divided into four levels of packages.
It’s amazing. If you don’t open Taobao and don’t sell goods, it’s really asymmetry.
Business that makes big money:Information is not important, deep service is more valuable
Speaking of deep service, the most important criterion is: uniqueness.
For example, if you want to rent a cheaper house and solve the information problem of “rent where”, the latter service will provide the same.
Signing, talking about price, communication, delivery, and changing a real estate agent can still be a success.
So now many people are learning when they rent a house. If they look at the house introduced by an intermediary, they are not satisfied with the agency fee…
Right to call another The agency fee is halved to follow up, as long as the transaction is successful.
If the service behind the information is not unique enough, not convenient enough, not unique enough, no one actually pays for it. Because the whole process, the most important thing is information.
The cruel point says that the information is exposed and your value has been almost the same.
And I found that I want to rely on follow-up services to make money, the most important part is to let customers believe in your uniqueness.
For example, Didi is doing very well.
The speed of their express trains and taxis is pure resale information and does not sell services.
The car business is to resell the information and give you the exclusive car to enjoy.
Really, Drip’s car service is still the best quality, water supply paper towel for charging cable, and a handsome guy wearing a suit and slap in the air to call you a seat belt.
The uniqueness of the service behind this car information is the fundamental reason why we pay for the high unit price of the car.
To this end, I remembered the travel customization.
In fact, many small travel agencies will do travel customization, especially for overseas customization of middle-class and above people, but most of them earn only hard money.
and a friend I know Liu Tang, she opened a special Doing overseas travel customization for Nordic routes.
The original thing was to sell tickets, hotels, chartered information, but she did it very special.
Our route, never going to the sights where the public went, constantly developing a town that “had never heard of it.”
Gradually, she found that the route is unique or someone will copy it, then go deeper and change!
Now, she has developed to only do weddings, only honeymoon.
In addition to the arrangement of accommodation and accommodation, there are also intimate and extreme shooting, costume matching, candlelight dinner, extreme sports and so on.
I once asked her questioningly: You can’t open a few orders a month?
She smiled, a gesture of “the layman you don’t understand this”:
anyway Well, I will not do it if I don’t open a bill. I will earn the best when I open a bill, so that my time value can be the highest!
It is really a smart girl, screening customers, unique service, and maximizing the time value, which is the core step of the sideline “do not earn hard money.”
In this era, everyone says that sideline is just a need.
I agree.
However, most people only regard the sideline as a source of earning extra money, subsidizing life, but in the end it is just selling labor.
and knowing how to sell the unique information at hand, has actually begun to step into the unicorn thinking. Liu Run of “5 Minutes Business School” once said:
The so-called master, in the end are all found I have my own ability to core and copy it again and again.
Those who have always only realized labor as a core of ability, more often, are unable to understand the law behind the realization.
On the road to life, opportunities are never left to those who are ruthless.
If you want to make money elegantly, you must have the ability to see and know.
One sentence: Don’t let go of the information world, such as the stars.