Lei Jun finally “dreamed”.
At the launch conference of Xiaomi CC9 Pro on November 5th, the flag of Lei Jun was finally realized. This model of the main camera, on the list of evaluation agencies DxOMark, was tied with Huawei Mate 30 Pro. One grade. At the beginning of the year, Lei Jun shouted “Life and death is bearish, and he refused to accept it.” At this moment, he was “low-key”: “We and our friends and business learn from each other.”
Lei Jun and Xiaomi lowered their stance, “drying up is just a joke,” he explained.
Using Huawei’s way to beat Huawei?
Go back to see Huawei first. If you pay attention to the development of Huawei’s flagship machine in recent years, you should know that the impact function of cooperation with Leica is a key step for Huawei to gradually stabilize its high-end. Not only did it bring a premium, but it also made Huawei’s technology attributes increasingly strong, and DxOMark repeatedly deepened this impression. Since then, the video function of the mobile phone has become the top priority of the product.
Millet naturally understands this truth. In March 2018, Xiaomi released Mix 2S, which participated in the DxOMark score for the first time. After a few hours of global first (after being overtaken by Huawei P20 series), in May, Xiaomi set up a separate camera department. All in all, it’s a photo taken after death. In the words of Lei Jun, it is “to dry up.”
Lei Jun today admitted in a low-key manner that “drying up” was just a joke, but finally, Xiaomi made the first place in DxOMark on CC9 Pro, although it was juxtaposed with Huawei Mate 30 Pro.
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Specific to the child, the photo score is 130 points, 2 points lower than the Mate 30 Pro, and the video score is DxO first. In terms of photos, the extra points are focus and zoom performance, but there are some gaps between the artifacts and the night scene and Huawei.
This master photo with a pixel count of 100 million is still the most eye-catching. Previously, the concept machine was also equipped with this sensor on the MIX Alpha, but after all, it was the concept machine. The CC9 Pro became the first 100 million-pixel model to be sold publicly.
This CMOS, jointly developed by Xiaomi and Samsung, supports 108 million pixels straight out, 1/1.33 inches outsole, which is currently the highest. The aperture is F/1.69, 7P lens design, and the exclusive version is 8P lens, which supports pixel four-in-one technology, and the synthesized unit pixel can reach 1.6μm. 100 million pixels are rarely used, but the photos after pixel synthesis still have the advantage of resolving power. With a large outsole, the hardware level is still objective.
In terms of telephoto, although there is no periscope zoom structure, it is equipped with 2x and 5x fixed focus lenses with different focal lengths.Combined with digital zoom, it achieves a 10x hybrid zoom. The telephoto lens supports PD dual-core focusing, 1.4μm pixels, which is basically the level of the main camera two years ago.
The ultra wide angle is naturally not absent, and the macro function is also served by a separate lens. Although the five-shot has a marketing consideration, the Xiaomi CC9 Pro’s stacking of camera module specifications is really flawed.
Xiaomi CC9 Pro 6+128 version is priced at 2,799 yuan. Lei Jun constantly emphasized at the press conference that this is the cheapest one of DxOMark’s top five mobile phones. This is true, but it is also related to CC9 Pro. It is related to the fact that it is not a flagship machine. It uses the Qualcomm Snapdragon 7 Series processor. Although it lowers the starting price of the CC9 Pro, it also has a certain impact on the experience. With 100 million pixels of image information, the pressure on the processor is very large, and the 730 is obviously not as good as the 8 series. After selecting 100 million pixels to take pictures, there will be an obvious processing waiting time.
Other configurations of Xiaomi CC9, the most eye-catching is a large 5260 mAh battery, fast charging is 30W, using a curved screen that Xiaomi has not used for a long time, but the supplier is not Samsung but domestically produced Weixin promise.
CC is the latest product line launched by Xiaomi after the acquisition of Mito. Its positioning is very simple. On the CC9 Pro, we saw Xiaomi’s ambition to “beyond Huawei in a Huawei way” and “to beat it in front of Huawei’s familiar battlefield”. Although many people still have a lot of criticism about DxOMark’s credibility, this is indeed the current A relatively fair way to quantify the level of photography.
But it’s already in November, looking back at Xiaomi’s machine this year, there is a price-performance ratio, there is a main 5G, there are main photos, but none of them are more than 4,000 yuan, all aspects are at the top level. The machine, that is to say, Xiaomi has no “true flagship” in the generation of Xiaolong 855. For rice noodles, this is a slightly regrettable thing.
Do not obey, learn from each other
This year is a year of pressure for Xiaomi.
At the beginning of this year, the release conference of Lei Jun’s release of self made me remember that “life and death is bearish, and dissatisfaction is done” has become the main theme of Xiaomi’s more than half a year. Obviously, this year is also a fast year for Xiaomi’s rhythm. Red rice is independent, Xiaomi launches more product lines, and even MIX Alpha.product.
But in the newly released Q3 market data, it can be clearly seen that Huawei and Xiaomi OV have opened up a clear gap, especially Xiaomi, which is the most prone to the year-on-year decline in domestically produced large factories. The proud growth of the international market has also begun to slow down. On the one hand, because of the influence of the international situation, Huawei in the domestic market has already tried its best, and other families have not been spared. In the international market, Xiaomi, who went out to sea earlier, has entered a period of stability. On the other hand, it is also related to the rhythm of Xiaomi’s products. It has not been able to set up additional image labels in addition to the price/performance ratio. The offline channels have also been squeezed by Huawei.
So today, Lei Jun completely changed his style at the press conference. Although it is also compared with friends, it is no longer awkward. There are even some “weaknesses”. When talking about the competition between Xiaomi and Huawei, Lei Jun issued a long series of comments: “Some people say that the most unforgettable hate is the hatred of friends, but I have to say that there are such friends. It is the luck of Xiaomi. We and our friends are loving each other, surpassing each other and learning from each other. I hope that everyone can support Xiaomi like a friend. We are all excellent domestic manufacturers. Young millet needs more care…” p>
It takes only half a year from “life and death to be obsessed with doing things” to “learning from each other”. “A flower alone is not spring, and a hundred flowers bloom in the spring garden.” Lei Jun at the press conference has called everyone’s attention to Xiaomi. Today’s domestic market share is indeed a single flower for Huawei.
Interestingly, this year, Ren Zhengfei was asked about Apple’s views when interviewed by foreign media. His answer is exactly the same as that of Lei Jun.
In fact, looking back over the past few years, the competition between Xiaomi and Huawei, a very important change is on the level of brand image. Once, “new Chinese goods” is the slogan of Xiaomi, and Xiaomi really has this slogan to a large extent. The light has become one of the representatives of Chinese technology companies. But after a few years, Huawei has become synonymous with national technology companies, and even the only synonym. The first Lei Jun who shouted out the new Chinese goods could not be jealous at all?
In this context, letting yourself stand on the same level of Huawei is already the success of the propaganda side. Two Chinese companies are overwhelming DxOMark, which is the perfect footnote for such a story.
Huawei’s gradual rise in these years is certainly not just because of taking pictures, but for consumers, this is indeed a label for Huawei products. Xiaomi’s efforts in taking pictures, whether for the improvement of product strength or simply to compete with Huawei, have come one step at a time, but Huawei is not good at copying the road to high-end. This year’s Xiaomi chose “crouching”, whether it is a flexible screen or a photo-taking technology, it is not a complete glimpse. Next year, Xiaomi is bringing some surprises.