Article from WeChat public account:Guotai Junan Securities Research (ID: gtjaresearch), author: Guotai Junan light industry team title figure from the East IC
About US stationery giant Staples (Staple), most Chinese know that it is a famous stapler and stapler manufacturer. But few people know that it used to be the world’s largest retailer of office supplies.
In its most important North American market, Staples has more than 1,500 stores, accounting for almost half of the US office supplies market.
However, there is no more Chinese to understand the American stationery giant. In June 2017, an embarrassing “selling” case occurred – This office supplies giant has 6.9 billion The price of the dollar sold itself to private equity fund Sycamore Partners.
In the in-depth report released by Guotai Junan Light Industry Team, through the resumption of the three links of Staples’s ascending, expanding and declining, we revealed the business strategies of different stages in the stationery industry and explained the Chinese stationery industry. – This “sunset” industry that doesn’t look sexy is why it has a very high investment value at this stage.