“How do you know the keywords and apps recommended by Hot Search?
Editor’s note: This article is from WeChat public account “Seven Wheat Research Institute” (ID: Qimaiyanjiuyuan), author Shi Ye.
After the iOS13 went online, the App Store’s hot search has changed and is a well-known concern. The hot search recommendation section has not only displayed the relevant hot search keywords of “hot search”, but Apple has added four recommended keywords/app display forms: popular search, explore App+ explore games, explore more + recommend for you ,recommended to you.
4 hours one rotation, thousands of people show infinitives
After the hot search content update display form, Qimai Data compiled the change rules of the relevant hot search display forms according to the test calculations, and generally changed it to a round of display every 4 hours. The “Recommended for you” display mode is currently The law has not yet stabilized, and the seven wheat data will continue to be observed.
In the test process, we will display the frequency for multiple statistics. Among them, “Top Search” is the most probable one of the four forms, and it is also the presentation form that both iOS12 & iOS13 will appear at the same time.
Through testing, we have also compiled relevant reusable rules:
1, “Explore more + recommend for you”, “recommended for you” These two forms of display “recommended for you” in a reincarnation App is mostly consistent;
2, “Recommended for you” may show 15 apps or 16 apps;
3, “Top Search” iOS13 will display 8 keywords, iOS12 will display 7 keywords, iOS10 will display 10 keywords;
4. The App for “Recommended for You” is generally displayed in the form of half of games and apps;
5. Thousands of thousands of people, at the same time, the hot search forms displayed by different mobile phones in the same system are not necessarily the same.
In addition to the test, the 7-Mc data also focused on the changes and rules of the App Store hot search.September 20th – October 28th iOS12 & iOS13 related data, from the perspective of recommended keywords and recommended App, respectively, in-depth study, hoping to give developers more optimization possibilities.
iOS13 shows more keywords, hot search words mostly ≥4605
“Top Search”, “Explore More+ Recommend for You”, “Explore App+Explore Game” is the main form of hot search keywords, and the changes in its presentation form bring more heat to developers. Search for the possibility to increase user attention.
1, hot search display search index ≥ 4605 keywords are more likely
According to the sample data, it is more likely that keywords with a search index of ≥ 4605 will be hot searched, whether it is a hot search in iOS12 or iOS13.
The seven wheat data provides a more detailed keyword search index dimension distribution in the hot search list. Developers can use the related functions to view the hot search keyword search index in more detail.
2, the number of hot search keywords in iOS13 is more
As far as the data is displayed, iOS13 shows more keywords than iOS12. At the same time, according to the classification of hot search keywords in iOS12 & iOS13, most of them are based on brand words, which also feedbacks the possibility that iOS13 gives developers more brand exposure.
