This article is from: interface News , author: Wu Yang Yu, Sun Wenhao, title figure from: Oriental IC
The cottage products occupy a large number of markets at very low cost and almost the same design, but behind the prevalence of bad coins, the entire industry is taking risks.
Be careful to take photos of AirPods Pro in your circle of friends in the next few days. Perhaps one of the production sites is called “Huaqiang North”.
According to the news of a digital product supplier, the first batch of AirPods Pro can be shipped as soon as possible on November 5, divided into two models with noise reduction and no noise reduction. The price is 400 yuan per unit. And 330 yuan.
In fact, it’s only a week since Apple’s genuine AirPods Pro came out.
On October 28th, US local time, Apple’s latest wireless headset AirPods Pro met with consumers for the first time. It features active noise reduction, transparent mode, IPX4 water and sweat resistance, and the appearance becomes more compact. “Pea shooter” and fitted with replaceable silicone earplugs.
A both internal and external upgrades have also raised its price – 1999 yuan / Taiwan, nearly a quarter more expensive than AirPods II.
This is probably another small climax of Apple products during the year. The evaluation videos of the technology media have set their own “real incense”, and some users who have just started the second generation of AirPods are complaining. The oxen who are lurking in the technology circle and waiting for the opportunity, quietly put the spot price of AirPods Pro 2200 yuan – “Sister, this is hiring people.”Go to the scene to buy it.
But all this heat seems to be catching up with a raging cottage event in Shenzhen Huaqiang North.
The evolutionary history of the simulation: from the shape to the likeness
“The mold has been opened and is being tested.” On the second day of AirPods Pro release, Huaqiang North’s digital product distributors put the cottage version on the sales schedule.
But at the time they were still waiting for further news from the manufacturers: the time for the sale of the products was varied, saying “a few days”, “half a month” and “one month”; pricing is also unknown, only one of them The agent gives an estimate of 300 yuan.
From the latest news delivery time of the interface journalists, this speed is indeed too fast. According to analysis by digital bloggers, the reason behind is that the original 3D drawings were sold out as early as August this year. This imitation has been crouched for two or three months.
AirPods Pro Imitations by Dealer
The cottage AirPods has a long history, and its evolutionary history is like a marathon that keeps running.
Beijing time on September 8, 2016, the original AirPods authentic was released with the iPhone 7 at the Apple Autumn New Product Launch. About ten months later in mid-2017, the first generation of cottage AirPods appeared in Huaqiang North and was also available on Taobao and other e-commerce platforms.
At this time, the price of the headset is only a few tens of dollars, and it still stays in the simple mode of the appearance of AirPods.Imitation, at a glance can be identified as a cottage product. Functionally, it can only be manually connected to the iPhone 7 through the Bluetooth function, and it has the functions that the first-generation AirPods does not have, such as answering, hanging up, and suspending.
After about one year later in August 2018, the high imitation AirPods appeared one after another and began to sell in Taobao stores, micro-business platforms and second-hand platforms. At this time, in addition to the details of workmanship, lighting charging line and other details, its shape is almost the same as the genuine AirPods, you need to carefully check to distinguish between true and false.
Although the connection method is the same as that of a normal Bluetooth headset, there is no automatic pop-up window, but the price has been raised to between 100-200 yuan.
In early 2019, the market ushered in the imitation of AirPods, the media had to publish a lot of articles to identify the true and false AirPods. In addition to the appearance has been extremely realistic (the shell packaging is still different) , open the cover pop-up window, view the power and other functions have been copied, the price has A few tens of dollars rose slightly.
And with the official launch of AirPods 2 on March 20, 2019, its high imitations landed in the market in just three months. In addition to the original features, the function of voice wake up Siri has also been cracked, and some high imitations have also achieved the same as the headset display icon. The highest price on Taobao comes at 250-300 yuan, and the price for micro-business is 400-500 yuan.
In the meantime, Huaqiang North also encountered Waterloo, but quickly reversed the situation. Some time ago iPhone11 came out, iOS13 followed, and an urgent notice was spread between the headsets of Huaqiang North – a large number of cottage AirPods could not open the box and view the power.
Image Source: I Love Audio Network
According to the news that I love the audio network from the supply chain, the reason behind this is that iOS13 changed some of the headset code to cause the above failure.
However, just a few days later, most of the imitations on the market returned to normal, and everyone thought that the “blocking upgrade” turned into nothing.
Evolution is not over yet. In the past two days, the digital blogger “Ma Yuyu” released a video at station B, admonishing everyone that “all functions of AirPods have been cracked by Huaqiang North.”
According to the video, in the past, the name of the headset device can be directly changed in the iPhone settings. It is regarded as a necessary and sufficient condition for authenticating the headset, but this condition will no longer be established after October 23. Not only that, but the functions of customizing the left and right ears and the shortcut operation, voice call out Siri and positioning have also been taken by Huaqiang North.
Not only the shape and function are approaching the original, but the stability of the simulated AirPods is also improving.
A digital retail store owner told the interface journalist that the first batch of cargo failure rate he entered was actually high, about 50%, but the manufacturers promised to replace it within two years. However, in the second and third batches, the failure rate gradually became very low. “There are about one or two problems with about 100 sold, for example, there is a headset that cannot be connected.”
This level of power has to attract a little curious about Huaqiang North AirPods Pro – the 1:1 shape is no longer a problem, the focus is on function implementation. The biggest highlight of the rookie AirPods Pro is active noise reduction and anti-sweat and water resistance. Can Huaqiang North still achieve ultra-low price?
“To reduce noise is definitely costly.” Coordinates are located in Huafa South Road, Futian District, Shenzhen. Xiaoye tells the interface journalists that agents generally believe that automatic noise reduction is somewhat “difficult”. From the current price of 400 yuan / Taiwan, the cost has indeed increased.
Cheap, good to sell, but not safe
“It’s still better to sell.” Li Jie