People buy products that you don’t make, people buy what you believe.
Editor’s note: This article is from WeChat public account “Common sense of management” (ID: Guanlidechangshi), author Song Chuntao.
Do you have such doubts in your usual work:
The same is the task of arranging. Why do some leaders say that the subordinates only replied with a “good”, and after that, there is no delay, and some leaders say that the subordinates are like chicken blood, and they start immediately. Thinking and execution?
The same is the project report. Why do some people come to the stage, the audience below is frowning, yawning, and the leaders are forcibly interrupted before they finish, but some people can let the leaders and customers nod. Looking at it, it quickly reached a consensus?
What are the essential differences in this, what are the rules and secrets that we should explore and learn from?
To this end, Mr. Song Chuntao, who has 20 years of experience in human resources management and business consulting, is invited to answer questions. Below, Enjoy:
01 Steven troubles
Steven is the IT director of a private FMCG group and moved from another private company in 2017.
At the end of the year, at the company’s strategic planning meeting, he gave an IT strategy report to the CEO, and proposed key IT projects that he and his team plan to implement in 2020, such as channel management system, commodity management. Systems, office systems, SAP systems, etc…
Steven has had a full discussion with the IT team in advance. He is familiar with the execution details of each project. He is confident that these projects are within the scope of his team’s implementation capabilities, and there are also top-notch external supplier resources to schedule.
Unexpectedly, his report was only opened. Before he went to introduce the implementation concept of each project, he was quickly interrupted by the CEO. He said to Steven, while you continue Before I go on, I have a few questions to ask:
1. What do you think is the current business environment and the most important business challenges?
2. You evaluateWhat are the main problems that the company is currently presenting in the IT field?
3. What issues do you plan to focus on in 2020? What is the solution to the problem?
4. If these problems are solved, what are the benefits that can be brought to the company?
Obviously, Steven is somewhat under-prepared for the CEO’s questions, and it is difficult for him to form very powerful opinions and conclusions in a hurry. He felt that the CEO did not seem to be interested in the specific content of his various IT projects…
This kind of example can be seen everywhere in the workplace. The friends who are reading this article may wish to review their own side, even if they have similar “overturn events”.
In contrast, in business situations, we often see a lot of experts who are good at communication and presentation. They always have the means to let the leaders or customers sitting in the audience nod their heads quickly, reach a consensus, and achieve their own communication. purpose. What is the secret in the end?
02 Communicate “Golden Circle”
Internationally renowned advertising marketing expert and bestselling author Simon Sinek gave a TED talk in 2011 on How great leaders inspire action? (How do outstanding leaders inspire action?)