Can not expect net red goods to solve all problems.
Editor’s note: This article is from WeChat public account “猿 boss” (ID :TheBossApe), author Yuan Hai.
The net red goods are very busy recently.
There are millions of traffic zero-input stores, and one day they have sold hundreds of millions of them. There are selling masks for selling non-moving pans, and there are also sales of cars.
The people who eat melons like to watch the events of Waterloo, but actually did not affect the brand’s main gold and silver.
A friend asked me how many pits did the net red take? Net red for you to bring goods? How can I bring the goods? Is it useful to bring goods?
Today, I want to talk about this in detail. Help you figure out why “your” net red does not bring goods.
Today’s Net Red vs. Net Red
First of all, we must understand that the net red that is booming in the sense of today, and the net red that relied on hype and out of sight a few years ago, have essentially made a huge difference.
Where is the difference?
Net red, which is based on hype, their “red” mainly relies on outrageous events or hype, which has aroused the attention of the media. Then the media who like to watch Qibo watched the people and promoted these people to be familiar with the public. Their red is based on media reports and relies on short-term events.
Sister Furong and Feng Sister are typical net reds that are fired by the media
And today’s online red, their “red”, mainly rely on the production of content, based on the distribution mechanism of different platforms, operating on the account to precipitate fans and followers. Their red depends on production content and ongoing operations.
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Content is the carrier that the Reds complete every time they reach the user;
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Personality is the foundation for building relationships with users and giving birth to real emotions;
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Channels are tagged channels based on operational accounts;
The goods we are discussing today are based on the content value, personality value, and channel value of the owned by Net Red.
Overall, the reason for not bringing goods is very simple, that is, choosing the wrong product, finding the wrong net red, doing the wrong content
Select the wrong item
The goods that are not moving are strange, and the goods that are sold well have some commonalities. What kind of goods are suitable for net red goods?
First of all, goods must have different selling points.
Net red goods, whether it is live broadcast, video or graphic, are based on content to present the product in front of the user. The difference selling point is the core of the production of attractive content based on commodities.
For products that have no unique selling points at all,